Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical. #B2B #marketing #social https://t.co/F9mpq75p1G

Alums of real estate juggernauts Cushman & Wakefield and JLL are betting that the future of commercial real estate lies in not just selling office space, but designing and building it, too. #FunFriday #OfficeSpace #design https://t.co/SVWrBtCalT

The last two decades have been a period of almost nonstop change in B2B marketing. #B2B #marketing #strategy https://t.co/fnPkVAsY1m

If you’ve been caught up in everyday operations for too long, here are five ways you might be ruining your own content marketing strategy (and how to fix it). #B2B #marketing #strategy https://t.co/646Cagf4Bp

A direct and personalized marketing approach may resonate better with the corporate audience, and what better way to personalize marketing communication than videos? #B2B #marketing #video https://t.co/kafHEbj22z

As high-touch channels like events and sales meetings take a back seat, marketers have to spread their efforts across many low-touch channels. #B2B #marketing #strategy https://t.co/vGIEhg2BcT

How do you expect your company’s online purchase volume to change in the coming year? #B2B #marketing #buyers https://t.co/lrUEkQ3J0a

Millions of students are learning through Zoom this fall. So why does it still feel like a corporate meeting app that has been MacGyvered into an education platform? #FunFriday #virtual #meetings https://t.co/OqwkhOlwqK

In the current Covid-19 world, any marketing plans you had prepared need to be reviewed as it’s highly unlikely they included a scenario for a global pandemic and world in lockdown. #B2B #marketing #strategy https://t.co/7n5ErZFll0

Even with a great strategy and team around you, there might be a few mistakes you’re still making that are holding you back. #B2B #marketing #success https://t.co/6xgVJY778Q

As the pandemic drags on, many remote workers are reporting feeling drained. Here’s what some employers—and employees—are doing to feel better. #FunFriday #WFH #worklifebalance https://t.co/ehYPHMHlXy

Content syndication is clearly on the rise again, a result of both new capabilities and unfortunate circumstances. Its ability to provide much needed fuel to B2B funnels is clear. #B2B #marketing #content https://t.co/KHwCdqpGsS

Several consistent trends that have emerged in recent years are now being accelerated as a result of businesses and marketers adapting rapidly to a new business landscape and the future of work as we know it. #B2B #marketing #trends https://t.co/79JFcVhAu5

When you’re writing for digital, here are three things you need to know: #B2B #content #marketing https://t.co/PeqUMond8t

What makes most marketing content so woefully forgettable? And what can you do to make sure your buyers remember your marketing? #B2B #marketing #content https://t.co/SEz48df8Vz

For true digital-first event transformation to take hold, you need more than just upgraded technology. You need to completely rethink the people & processes that use the technology to make this new digital vision a reality. #B2B #marketing #technology https://t.co/apovetfntF

Unfortunately, quarantine isn’t going anywhere. How about some design docs to keep the creative juices going? #FunFriday #design #creativity https://t.co/EUhPfQ7qHO

Decision makers in their respective silos are generally unaware of the value in the data Google shares so it's your job to disperse this knowledge across your organization. #B2B #SEO #marketing https://t.co/19IqRjo9AX

In a post-coronavirus world, we expect strategies and ecosystems that promote flexibility, resilience and adaptability to be a perquisite for any business. #B2B #marketing #strategy https://t.co/PvjML86ll9

Should B2B content cater to only a few decision-makers, and if so, how can brands craft this content? #B2B #marketing #strategy https://t.co/MDpYcgeEMc