Helping businesses to achieve growth through neuroscience, psychology, sociology, economics! Tips every marketer or salesperson can use to make a difference…
Did you know there are two approaches to marketing and you need to do both:
1. Understand your audience is different and you need to niche and be targeted
2. Understand that actually everyone has a brain that is the same. Understand the key rules of the brain and go from there
The first rule of Fight Club is don't talk about Fight Club. And the second rule actually!
Despite this Unreal Marketing Podcast dives into the world of non conscious marketing to help Fight Club find new members! Check out this weeks epidsode!
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Now live at the brand new online course from The Decision Expedition! 28 modules and 6 lessons on how to "Neuroscience your marketing".
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How does Tommy Shelby get all the intel on his enemies - through a side hustle cleaning business which we are helping him to manage apparently...find out more with the Unreal Marketing Podcast
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Sweeney Todd's partner Mrs Lovett is having problems shifting her very unique pies...and she needs some help to increase product demand! Cue the Unreal Marketing Podcast who are here to help!
Check out this week's episode now available on Spotify...
Check out the "The Decision Expedition: The Small Business Guide to how and why your customers really buy" live on Amazon and number 1 in their Hot New Releases section. Took 2 years to write and amazing to see if actually there in real life
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Introducing the Unreal marketing podcast: solving unreal marketing problems with real marketing solutions
The
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This week we help the Godfather to close some deals...
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Priming: This is about accessing your customer’s non-conscious to try and influence how they make their purchasing decisions through the use of external stimuli.
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Create obvious visual cues that will remind and inspire your customer to perform the relevant habits (i.e., buy something from you).
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The non-conscious helps us multi task. Obviously we humans can’t just be doing one thing at a time. We have loads of things we need be managing all at once. Just ask your mum!
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5. Sociology: Understand that marketing is not carried out in a vacuum. We are all part of society and your specific societal situation has a fundamental impact on your behaviour and what influences you.
The associations you build in your brain might not all be the same for everyone, and some people might disagree with your particular ones, but all these learnings and misconceptions and biases are fundamental to who we are. Your customer has their own
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Do you wonder if there is any way to put some real science behind your marketing so that you can at least make informed decisions?
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The Decision Expedition is about giving you the tools and know-how to allow you to create an effective, engaging marketing strategy that will build your business, deliver a real ROI and engage your customers with methods that actually work.
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🌟 Explore the future of marketing with our latest blog! Learn how data science is reshaping customer insights, optimizing campaigns, and driving business growth. Dive in now!
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Our brain will regard things as familiar if there is implicit pattern recognition and typicality which we have become used to over time.
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Too much choice can lead to decision avoidance. So you need to consider carefully how many different options you want to give to your potential customer.
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Deep dive into the mind of your customer to answer the questions: How do they actually make purchase decisions? And how can I design my business to appeal to them in the right way? What are the real rules of marketing?
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Do you know the techniques for presenting your products to your customer that will best influence the choices your customers make, including using pricing psychology, behavioural economics and more.
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Allow credit card purchases. Credit cards are successful because they decrease the pain of paying. People know they can worry about paying off their credit card some other time! The pain is delayed.
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Your name, to you, is the sweetest and most important word in the world. It is simply the most familiar word and the one we respond best to. Use it where you can. Think about how Starbucks write it on your coffee cups, for example.
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When you release a new product, increase the price of your old product as it enhances the perceived value of the new one. This links to the first point about perception.
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Business owners should ensure that they create the right environment to drive their most desired customer decision making. But how can you best do this?
4 concepts you should master….
A thread.
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90% of decisions are made non-consciously. Traditional marketing techniques are focused on targeting our conscious decision-making, but the majority of your customers’ decisions are not made on this level. So, what should you do about that?
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Hope you found these useful.
Building the right physical environment around your customers purchase decisions is a fundamental area all business owners should master!
Join The Decision Expedition and understand how your customers really make decisions!
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Sometimes you want to be marketing to your customer at a totally non-conscious level, marketing to the non-conscious, intuitive customer.
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Remove the currency symbol from your list of prices. This makes it easier for the customer to associate the number with an amount they will soon have to pay.
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When you understand the workings of your customer’s mind, you have the power and the knowledge to create effective strategies to appeal to it, whether or not you have a giant budget! Knowledge is definitely power.
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The word ‘discount’ has negative connotations, but giving a reason for the discount (such as supplier cost) can minimize this effect by justifying it while reinforcing its temporary nature.
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Marketing is often about segmenting the world down to specific target audience characteristics and then finding them through a media channel. But this largely came down to a financial decision; What to do when you find them is a scientific decision.
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Unleash the potential of neuroscience in your marketing strategy! Learn from a former marketer at Marriott, Etihad, and Hugo Boss. Elevate your sales game now with the
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Use a concept called partitioned pricing. This is where you separate shipping and handling costs, anchoring people on that lower price.
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The Decision Expedition will give you a framework to use for any marketing activity that you do from now on. Whether you are building your website, writing an email or buying an ad spot on prime-time TV, the tools from The Decision Expedition will always, always, always be
Traditional marketing is “persuasion marketing”. This is where you make a rational argument to your potential customer about why they should buy from you. You are trying to persuade them.
But a human brain’s natural reaction to someone trying to persuade them is to create
The quality of your product is important, but the quality of your product is not the same as the customer perception of your product. People can have a poor perception of you even if your product is great.
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Your gut feel is a real thing.
It is emotional memory based on previous experience which we have evolved as a way to negotiate complex social interactions.
How does your customer’s gut feel about you??
Decoy items is a concept that helps you to guide people to choose the thing you want them to. Even if you only have one item that you are trying to sell, you should be offering more than one - one that is too expensive, another one that is too small and then your actual item.
Be the best: In a world where people don’t usually give too much thought to their favourite companies, there is often only one brand that people bother to remember.
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Call ahead of a meeting or a visit and ask them to commit to something in advance. As a general rule you want to encourage your customer to make a public commitment because it is then more difficult for them to back out.
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The Unreal Marketing Podcast mixes movies and marketing to give business owners real marketing and sales advice.
From solving Dracula’s problems with negative perception to helping the Death Star use colour psycology we address interesting marketing concepts but all the while
People do things if they are incentivised to do so. They probably don’t if they are not!! That is the power of reward modelling.
Join us on the Unreal Marketing Podcast where we take a unique look at how this could work through the world of hit sitcom “Friends”…
Processing fluency is about making sure your physical environment is in tune with your customers; ensure you don’t put any non-conscious roadblocks between them and a sale
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The brain makes up 3% of our body mass but uses around 20% of our calories. This is why we all have something called the “lazy conscious”, where we automatically delegate most of our decisions to the non conscious to preserve energy.
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Goals have a very
#powerful
pull on the
#humanbrain
. Once we have a goal, it stays there until completed, and if we don’t do it, this can affect our mood. That is to say, if we don’t complete the goal, it can make us feel bad. Alternatively, if we do complete it, we feel good –
Framing refers to the concept that choices depend on how the options are presented. Does the supermarket say that the yoghurt is ‘75% fat free’ or ‘25% full of fat’?
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Perception is really about the concept of associative memory and how it is made up of two main parts – associations and memory.
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Would you like to know the marketing secrets of the big businesses who have spent millions of dollars over decades on marketing research?
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Dracula wants people to love him. Hundreds of years of killing people makes that difficult but join the Unreal Marketing Podcast as we attempt to help him rebrand!
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People give more value to something they own. So, can you frame your product as already owned by the customer? For example, ‘we have already reserved your seat’. The fact that they might feel they own it already will make them keen not to now lose it.
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AI is here and growing and has a lot to offer to business owners and marketers.
The question is how should businesses be using this new AI technology. Join the unreal marketing team and hear what we think…
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Sometimes you want to be marketing to your customer at a totally non-conscious level, marketing to the non-conscious, intuitive customer.
#JoinTheDecisionExpedition
Your name, to you, is the sweetest and most important word in the world. It is simply the most familiar word and the one we respond best to. Use it where you can. Think about how Starbucks write it on your coffee cups, for example.
#JoinTheDecisionExpedition
Do you know what the consequence of heuristics are? Basically, it means that your choice or preference is based on some quite general information collected from quite a broad range of learning experiences across millions of years. In real life, however, you actually need to make
Using the Decision Expedition to make the best decisions for you and your business: Tip 4 - Identify the opportunity cost. A thread:
The opportunity cost of any activity is the value of the best alternative thing you could have done instead that would give you more pleasure.
4. Priming: This is about accessing your customer’s non-conscious to try and influence how they make their purchasing decisions through the use of external stimuli.
For example, listing how you have had 10,000 redemptions next to your product price of $546 makes your price
Amusement parks with names that include strange letters like z are considered more exciting. Stocks with boring names are considered safer. We make these assumptions without even thinking.
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