TBWA\Media Arts Lab
@TBWAMAL
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The bespoke agency dedicated to Apple . Creativity. Simplicity. Humanity. Los Angeles | London | Miami | Shanghai | Singapore | Sydney | Tokyo
Los Angeles, CA
Joined January 2020
What makes a good GCD? Stuart Alexander, our GCD in Sydney, knows a thing or two about this. 😉 @Adweek's Kyle O'Brien spoke with GCD’s in the industry about playing the dual role of creating & supervising work. Read more:
adweek.com
The GCD is both a creator and a supervisor of creative work.
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Effie US judging is underway, and Kim Jimenez, our Director of Interactive Strategy in LA, has been selected to serve on the 2024 Effie Awards US Digital Final Round Jury! Winners will be announced on May 29th! 🏆 @EffieAwards #effieawards #effies
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We'll have one more on the jury panel this year at @AICProducers awards! 🙌 Geo Panchame, Associate Creative Director in LA, will be judging your work in the Storytelling category at the #AICP Post Awards. The deadline has been extended to March 12! https://t.co/FVkrdCg94i
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TOMORROW @sxsw: Don’t miss “Ideas by Design: Unveiling the Power of Design in Advertising” where our Global Head of Design, James Taylor, will be discussing the importance of design in shaping ideas to create memorable & effective campaigns! 🍎 #SXSW2024
https://t.co/IfzLzKif21
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We're proud to share that Hermes Miranda, Sr. Designer in Brazil, has been selected as one of @LatinAmerDesign's Young Talents of 2024! Congratulations Hermes on your well-deserved recognition!! 👏 🖤
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Our Japan team paired the godfather of manga, Osamu Tezuka, with renowned Japanese director Takashi Miike to pull off Apple's biggest Shot on iPhone film in Japan yet! 🚕🌙🗼 Watch the full film and behind-the-scenes in @THR :
hollywoodreporter.com
The surprise project, titled 'Midnight,' is an adaptation of a manga by legendary artist Osamu Tezuka and was shot on the neon-lit streets of Tokyo.
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If you’re headed to @sxsw , don’t miss “Ideas by Design: Unveiling the Power of Design in Advertising” where our Global Head of Design, James Taylor, will be discussing the importance of design in shaping ideas to create memorable & effective campaigns! 🍎 https://t.co/IfzLzKif21
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Our Creative Director in Shanghai, Ewan Yap, will be representing TBWA\Media Arts Lab at @SpikesAsia this year on the Film Jury! 📽 🎞 Stay tuned for the winner announcements coming up on March 14.
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Fresh into the role as a group creative director in London, Julie Matheny sat down with @LBBOnline for their latest Creativity Squared feature to share what makes her tick, her best advice, and the important role creatives play to “make what’s missing.” https://t.co/gPQrrqi6v4
lbbonline.com
Little Black Book, Group creative director at TBWA\Media Arts Lab on having a critical eye, developing ideas and insightful work
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Apple's 'Shot on iPhone' Film Dives Deep Into Usher's Super Bowl Halftime Show
cnet.com
Producers used 40 iPhones to show what went into the performance and offer one-of-a-kind perspectives not shown in the actual live broadcast.
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An Apple Shot on iPhone film like never before: 40+ iPhones strapped to performers, rigged to set pieces & instruments, capturing weeks of rehearsals to the most-watched TV live performance ever. Read more in @billboard: https://t.co/CojHDn4oZt
billboard.com
Usher dropped a 10-minute min-doc on the making of his 2024 Apple Music Super Bowl LVIII haltime show.
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Nick Ciffone, our GCD in LA, joins other creative leaders to offer healthy judgement and reflection on the commercials that filled the many breaks during Super Bowl LVIII. 🏈 Read more in @LBBOnline: https://t.co/dXUTE0E6a1
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Here's Apple's latest edition of 'Relax, it’s iPhone' from our team in Canada 🇨🇦. 'Pooched' demonstrates how emergency SOS via satellite on iPhone can help save you and your dog's life. 🐶 Thanks for the coverage @LBBOnline
https://t.co/edD7PpmXW9
lbbonline.com
Little Black Book, Film from TBWA\Media Arts Lab Canada and Stink director Rhys Thomas spotlights iPhone's emergency SOS via satellite service
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A brief history of where it all began. 🍎 https://t.co/Te7dnKJs9G.
@nytimes
nytimes.com
An oral history of Apple’s groundbreaking “1984” spot, which helped to establish the Super Bowl as TV’s biggest commercial showcase.
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Welcoming Chinese New Year with Adland’s Best and Brightest @LeoBurnettAsia @greygroup @Heckler_HQ @TBWAMAL @happinesssaigon @MullenLoweSG @TBWASingapore
https://t.co/AD4aCnnK8Q
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From hijacking the London Olympics to fostering innovation in Tokyo, our ECD in Southeast Asia, Terence, shares with @LBBOnline's Tom Loudon how he pushes boundaries, embraces failure, & continues to redefine what's possible in the world of advertising. https://t.co/I9HetJezsn
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#SuperBowlLVIII is coming to Univision! 🏈 Our MD and ECD of Latin America, Luana Azeredo and Pedro Prado, spoke to @LBBOnline's @Benjamin_Conway about how the Spanish Super Bowl broadcast can be a touchdown for brands. https://t.co/JSJzVHNNLG
lbbonline.com
Little Black Book, LBB’s Ben Conway speaks to experts of Hispanic marketing in the US from TBWA\Media Arts Lab, MEL, alma, the community and Orci to find out how brands should tackle the TelevisaUn...
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Last night at the @ClioAwards Music, we took home 3 Silver & 2 Bronze for our films, “Another Birthday,” “Huracán Ramírez vs. La Piñata Enchilada,” “Quiet the Noise,” “The Invincibles", and Olivia Rodrigo's "get him back". 🎶 Huge thank you @ClioAwards for the recognition!
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In celebration of Vietnam’s lunar new year, Tết, we partnered with Apple to launch the first piece of original work from the brand in Vietnam, featuring "don't make it complicated," a new track from #tlinh — all Shot on iPhone 15 Pro. 🎵🐲 @campaignbrief
https://t.co/EhPRVPqZcN
campaignbriefasia.com
In celebration of Vietnam’s lunar new year, Tết, Apple and TBWAMedia Arts Lab APAC have launched the first piece of original work from the brand in Vietnam, Shot on iPhone 15 Pro. Starring fast-ris...
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