Stuart Bruce | The PR Futurist 💡
@stuartbruce
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The PR Futurist | Purposeful Relations: AI, technology, data, measurement for PR, communications and corporate affairs | SBA: risk and crisis comms consultancy
UK 🇬🇧 work 🌍 globally
Joined January 2007
Never thought the day would come and still hoping it won't as XTwitter still works better for me than the alternatives. However, as insurance I'd advise you to follow me on the others and I'll follow you back. All the links on my personal website. https://t.co/hJAVnMMVHp
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51 / 49 in the right direction when I voted.
Please help Patrick and I settle this once and for all: What's the best war movie of all time? (...it's one of these two, as we intensely debate in this week's episode; https://t.co/a5EhTp4S8v)
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France and the UK both have seven* cities with a population over a million. Here is the best data we have on their comparative economic strength. This isn't productivity (where France leads by much more). Just raw output divided by people.
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Marks & Spencer is absolutely brilliant at writing and designing descriptive packaging. Positively mouth watering. The actual food is nearly always abysmal. Any half decent cook can do far better. If you need ready made then Aldi and Lidl as tasty, or better, and always cheaper.
A big disappointment @marksandspencer these meats that come vacuum packed often turn out vile . You have basically charged £45 for a pile of stuffing inside a 12 quid duck …It’s like your Christmas trifle with hardly any cream on top. Honestly that was a rip off!
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Dublin gives the best case for trams. They generate an operating profit instead of requiring huge subsidies like buses do. It's just data. Look at it and rethink your opposition to them.
And since you probably don't believe me. Here's Ireland's National Transport Authority's 2019 Bus and Rail Statistics document where you can see that Dublin's trams (Luas) turn a tidy €10m/year profit while the buses cost €50m/year to keep going round. https://t.co/cU3PtyW7HB
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And then this. It's in the Telegraph so hopefully not true. It would be mind bogglingly stupid to restrict parking on new housing developments when public transport is so appalling. It adds insult to injury after delaying the West Yorkshire tram.
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Absolute tram crash of an interview by Anna Turley on #TrevorPhillips. When asked about the Leeds tram delay she waffled on about freezing bus fares! Barely answered a single question coherently. It's comms 101 if you have bad news it is better to tell the truth.
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This is brilliant. As a regular @LNER traveller I would love to try this. Great comms by @stuartthomas and team.
I recently tried @LNER’s Azuma train driver simulator at King’s Cross. I was so bad at it, the railway company has actually made a video about it entitled “DO NOT LET THIS MAN DRIVE A TRAIN”
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It's disappointing that it needs Alan Milburn to do this. I like Alan, but it says a lot about current MPs that we need him to do the big thinking.
theguardian.com
Exclusive: Blair-era minister echoes concerns about young people being priced out of jobs, in intervention likely to dismay Labour MPs
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Some interesting examples here.
We’re rolling out a new type of Gem from @GoogleLabs that lets you create interactive, AI mini-apps on desktop. These experimental Gems turn your prompts into actionable tools that can help you complete everyday tasks or explore new ideas. Here’s what you can build 🧵
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My Dad was a civil servant. He looked after forests all over the north of England. He ended his civil service career managing the Lake District's most unspoilt valley - Ennerdale. Not a pen pusher. More like a chainsaw and a Land Rover.
Civil servants are not “pen pushers” They are MoD physios rehabbing service personnel. They are border force, MI5, MI6 and prison officers protecting us. They are health and safety inspectors keeping you safe at work. They are consular staff helping Brits in trouble abroad. 💈
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Hi, some personal news - I’m changing job. I recently asked myself the question: what’s the most exciting and promising company in the world right now? The answer I believe is OpenAI. So it’s a privilege to be going to work for OpenAI as managing director and head of OpenAI for
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People are lazy is the main reason third-party train booking apps can survive. It is nearly always better to book direct via the train operating companies. Many prefer to pay unnecessary fees because they are lazy and gullible to big brands like Trainline and Uber.
Ticketing App wars on the way. Two press releases this week from third-party ticket sellers on improvements to their Apps. GBR's promised App will face a real challenge to win market share from a standing start.
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Clough Williams-Ellis: “When seen in colour at the local cinema, Portmeirion itself seemed to me, at least, to steal the show from its human cast.”
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In August 1965, George Brown, Economic Affairs Secretary, had a late-night meeting with the Federation of British Industry at Sunningdale Golf Club in Berkshire. The meeting ended at 2am. Brown got in his ministerial car to be taken back to London. On the way the car broke down
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How Flash Gordon could possibly "split critical opinion" baffles me. It's brilliant. From the Queen sound track to the quotable lines. "Gordon's alive!" "Flash! Flash, I love you! But we only have 14 hours to save the Earth."
Peter Wyngarde in the role of the masked General Klytus in Flash Gordon (1980). The film is perhaps best remembered for its Queen music score. The camp, comic space opera split critical opinion. #WyngardeWednesday
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Tough new unfair dismissal fines could see PR firms use more freelancers – PRCA https://t.co/5VszNDd2xh
#pr #comms @PRCA_HQ @GOVUK @Hallmeister @gabewinn @LiquidPR @stuartbruce @CBItweets @RachelReevesMP @Keir_Starmer @UKLabour
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Comms planning for 2026? Don't jump straight to tactics. Use OST: 🎯 Objectives: Start with business goals, then translate them into comms goals that contribute to success. 🗺️ Strategy: The "what." Your guiding approach. 🛠️ Tactics: The "how." The activities and channels.
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Google Slides is truly shocking. The very first thing I try to do, it can't do! Appears I can only use videos from YouTube or on Google Drive. Why can't I just upload it and it puts it in Google Drive for me? PowerPoint so much faster, easier, flexible and more powerful.
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Has anyone cracked custom AI instructions for to make it always use British English and never Amercian English? Explicit ones like "Use sentence case for headlines, never use capitals within the sentence", "Use S in preference to Z" don't work. The headline one never! Anyone?
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Whilst the west tries to find every excuse not to electrify, china’s doing stuff like this
China’s autonomous tractor goes viral! 🚜 China’s aging rural population and labor shortages are forcing a rethink in agriculture, and the answer may already be working the fields. The Honghu T70, a fully electric, autonomous tractor developed in China, is not a prototype.
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