Rich Jordan | Strongpoint
@StrongpointRich
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Stubbornly interdisciplinary. Giving the trades a good home @realstrongpoint | Plumbing, HVAC, Electrical @ High Ground Service Pros | Marine Infantry
🛠️NJ/NH, 🏠PA
Joined January 2014
SMB lesson: Day after acq. announcement, heard rumblings that our senior plumber felt job-insecure and betrayed by the transaction. Big problem when my largest vulnerability is the skilled trade talent.
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New name starting to show up in our reviews (despite our GBPs still not being converted 🙃)
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Pin The Nose on the Rich is in full effect at the xmas party
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Roughly 3 weeks since launching our new brand's website and media campaigns. Web traffic exceeding my expectations.
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Playing a role in this improvement has been very rewarding for me. Cheers to Hardy - he received some hard truths and did the work. Home services is hard and you have to get a lot right to win consistently.
It's ok to ask for help. A few months ago, we were in a rough spot. We were low on cash. I was working 90 hour weeks. Nothing was changing. I swallowed my pride and reached out to @StrongpointRich. I said, "Tell me what I'm doing wrong."
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It's ok to ask for help. A few months ago, we were in a rough spot. We were low on cash. I was working 90 hour weeks. Nothing was changing. I swallowed my pride and reached out to @StrongpointRich. I said, "Tell me what I'm doing wrong."
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Fact: I got way more price complaints back when we charged a much lower price. We couldn't afford the team & tools to deliver a solid customer experience. And customers (rightfully) punished us for it. Customer's perception of value has to exceed price.
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Some will call me crazy for this. Maybe I am. I'm currently rebranding our 3 brands across the Northeast under a single banner. Brands we've built from $4m to $30m over the past few years. Distancing ourselves from the original founder names and leaning into our own brand.
.@StrongpointRich ran 3 brands to $30M, then realized the complexity was slowing growth. He consolidated everything under one name. Result? Clearer marketing, stronger culture, faster scale. Expensive move? Yes. But it unlocked serious momentum and potential.
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Classic ServiceTitan. "Yeah we've got that feature - it's just 3x the current market price."
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Talked w/ an HVAC team today that's weeks from running out of cash. Very low gross margins. Co: "We can't raise our prices. Our customers are v price sensitive." Me: "Ok - what's your close rate on installs?" Co: "73%." Industry avg is 30-40%. Stop getting in your own way!
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Website still getting the final 20% wrapped up, so don't judge too harshly if you visit. 🫡
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Some will call me crazy for this. Maybe I am. I'm currently rebranding our 3 brands across the Northeast under a single banner. Brands we've built from $4m to $30m over the past few years. Distancing ourselves from the original founder names and leaning into our own brand.
.@StrongpointRich ran 3 brands to $30M, then realized the complexity was slowing growth. He consolidated everything under one name. Result? Clearer marketing, stronger culture, faster scale. Expensive move? Yes. But it unlocked serious momentum and potential.
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56% SDE margin?? These guys are quite literally **best** in class. Less than 5x?? You'd be crazy not to pay the $10m ask on this $3m revenue biz! (do not buy this)
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Important cautionary tale here. Overpaying for a bad business will put you in a very similar hurt locker to this, just with some more flexibility. The importance of actual qualitative assessment can't be over-stated.
The franchise sales pitch promised freedom. 18 months later, I was $300K in debt and my wife was asking for a divorce. I received a DM from a friend who wrote the below. He asked me to post it on his behalf, anonymously. Below is an unedited look inside franchising,
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When Hatch asked us to help build their new voice AI CSR, we said sure - but it's gotta work our way. Had to help dig our team out from under our call volume, get people fast service, while not losing the nuance. So far so good. It's coming together nicely.
I'm very excited about @usehatchapp's partnership with @StrongpointRich. He recently decided to consolidate their AI customer communications, including all incoming customer calls, into Hatch AI. As Rich will attest: at Strongpoint they care deeply about the customer experience
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Chris is right. Reality though: this is ~impossible for small owner-operator businesses to achieve until they have a dedicated recruitment function or 3rd-party recruiters working on their behalf. The sheer volume of activity required at the top of the funnel in untenable.
We have hired 199 team members through October. Hiring A+ talent is hard. If your funnel doesn't reflect these proportions-- you may not be finding the very best talent for your open roles. If you shortlisted 10 candidates and hired 10 candidates... you are settling.
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A full pipeline of candidates allows you to be selective. Back when we were small, was much harder to hold a high hiring bar when candidates were hard to come by but clients kept calling.
Regardless of need, organizations like the 160th run assessments with consistency They understand that to build and sustain a culture of: Tenacity Urgency Integrity They must constantly fill the pipeline of candidates. As a result they can be highly selective of who they
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Recruiting well makes such an impact for a small biz - on revenue, on culture, on standards, on growth. Also hard to do well and can be a massive time suck.
what's the next "boss" you need to beat in this game of busiensss? "recruiting" has been the recent boss in my way turns out Meta ads work for hiring too
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September marks the fourth consecutive month where shipments declined by more than 20 percent. h/t @homeprosnews
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