Stephen Karaolis
@StephenKaraolis
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Great read today for founders or anyone in a growth role. Some good insights for PR folks as well. The Intelligent Marketer https://t.co/AKBMWvPJ2S via @erichiggs0
theintelligentmarketer.beehiiv.com
The Intelligent Marketer
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🚨 I’m pleased to share that I started a new position as a Tech Reporter🚨 👉 If you work in tech send tips and gossip to jmann@insider.com or message me for my Signal/Telegram info. 👩💻 Techies and PRs, I'm looking to expand my network and would love to meet for coffees.
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One of the most critical elements of media relations is knowledge transfer internally. Knowing who was pitched, when, why and the outcome in detail is critical if the contact is transferring hands. If not doing this horrible look for the agency/company.
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If you're in PR and love testing out the latest tech, DEFINITELY check out @prmonkeyapp. They will certainly up your thought leadership pitching game. I reviewed the app in my newsletter today, have a look! https://t.co/5cq2ZDNiAj
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When it comes to content, there's a direct correlation between performance and the content's proximity to a solution. If you're not actually giving out the solution to the problem you're discussing, you can't expect the content to perform very well.
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Trend-jacking framework for insights from clients: "Topic XYZ" Why is this topic timely? AKA why is this something that should be top of mind right now? What's our contribution to the narrative? Is everyone getting this wrong (how)? Is this being under-discussed?
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Would anybody find a database of execs that were interested in participating in webinars helpful? Could sort by industry and source whoever you needed to fill out a panel.
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This. 💯
Founders, engage with your feature. Comment on the article, interact with readers, and address feedback. It portrays an involved leadership and can extend the shelf-life of the mention.
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Can anybody suggest a solid NYC event option for 20-30 people, half-day, Flatiron area? $$ budget.
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A while ago, @StephenKaraolis and I had a great little convo about #comms #leadership, the role of the #CCO, whether comms belongs at the board table and more... Pleased to share i've written in more depth over on his fab #PR newsletter The Exclusive:
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Silos are no longer relevant with staffs working towards the same goals.
prnewsonline.com
Whether you identify as a marketer or a PR professional, we’re all communicators with a shared interest in storytelling. So, let’s drop the “either/or” and go with the “and.”
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If we don’t buy what we’re selling, no one buys what we’re selling.
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What's the best platform to host roundtables/webinars on? Fishbowl? LinkedIn? X? Crowdcast?
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@StephenKaraolis I took a lateral move in my career around year six to a PR firm and it was the best decision I made. Within two years, I accelerated my career faster than I would have at my old firm and now old a much higher position at a new employer. It can definitely be worth it.
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