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Softcrylic

@Softcrylic

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A data consulting firm committed to making data work by combining our strategy and martech capabilities with Hexaware's engineering and AI savvy.

Minneapolis, MN
Joined December 2011
Don't wanna be here? Send us removal request.
@Softcrylic
Softcrylic
1 day
Presenting Softcrylic Summer Camp! Thursdays at 2 PM ET starting 7/24!. Watch for each week's topic and registration link. Next week we will be talking all things Adobe Journey Optimizer and the B2B space!. Register HERE:
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@Softcrylic
Softcrylic
2 days
Navigate the shift from Salesforce Marketing Cloud to Braze with precision and efficiency!. Read full blog: #salesforcemarketingcloud #braze #migration #sfmc #blog
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@Softcrylic
Softcrylic
6 days
Want to work with some cool people who love talking about solving problems with data?. Join us: #werehiring #techjobs #openroles #marketingjobs
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@Softcrylic
Softcrylic
7 days
From unclear objectives to poor data integration, this blog highlights the pitfalls that can derail your CDP initiatives and provides actionable strategies to overcome them!. Read the Full Blog: #CDP #dataactivation #DMP #customerdata #martech
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@Softcrylic
Softcrylic
15 days
Whether you're a marketing leader, a tech enthusiast, or someone looking to amplify your B2B strategies, this webinar's recap is packed with valuable insights to help you unlock growth and navigate the future of MarTech with confidence. Full Recap:
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@Softcrylic
Softcrylic
16 days
When it comes to digital analytics, one of the biggest decisions organizations face is whether to buy a ready-made solution or build a custom tool tailored to their unique needs. Read the full blog: #digitalanalytics #martech #strategy #blog #analytics
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@Softcrylic
Softcrylic
22 days
Take your audience targeting to the next level with AudienceMatchAI. Our AI accelerator designed to transform how you connect with your audience. Leverage data-driven insights and machine learning: #AudienceMatchAI #genAI #martech #marketing #ROI
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@Softcrylic
Softcrylic
24 days
Dive into the integration of Retrieval-Augmented Generation (RAG) with AI, showcasing how this cutting-edge approach is transforming the way businesses harness data and deliver intelligent solutions. Full Blog: #datascience #AI #AMAI #AudienceMatchAI #RAG
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@Softcrylic
Softcrylic
27 days
We’ve partnered with clients across various industries to implement Customer Journey Analytics (CJA) in ways that drive measurable value and smarter decision-making. Full blog here: #CustomerJourneyAnalytics #CJA #DataDrivenDecisions #CustomerInsights
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@Softcrylic
Softcrylic
1 month
#AdobeTarget vs. #AdobeJourneyOptimizer: Which One Fits Your Business Goals? . Both tools are game-changers, but the choice depends on your goals: Are you optimizing specific moments or managing the entire customer journey? . Compare deeper here:
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@Softcrylic
Softcrylic
1 month
#AudienceMatchAI leverages advanced AI capabilities to:.- Understand audience behavior at a granular level. - Deliver hyper-personalized campaigns that resonate. -Drive measurable results with precision targeting. #AI #MarketingInnovation
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@Softcrylic
Softcrylic
1 month
Transform your marketing strategy with AudienceMatchAI. See how you can generate data-driven actionable insights, accelerate campaign development and more!. Request a Demo: #GenAI #AudienceMatch #AImarketing #AMAI #marketers
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@Softcrylic
Softcrylic
2 months
See how we worked with our client, PenFed to enable Adobe Target category affinity functionality to tailor the digital experience for their web visits!. Download Now: #casestudy #optimization #martech #adobe #adobetarget #marketingautomation
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@Softcrylic
Softcrylic
2 months
Ready to make the switch to Adobe Journey Optimizer? Check out our pre-migration checklist to ensure you're ready for your official migration to AJO!. Download: If you still aren't sure where to start, talk to our team:
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@Softcrylic
Softcrylic
2 months
Are you ready to Make Data Work® with us? Check out our open roles!. Apply Here: #werehiring #martech #openroles #jobs
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@Softcrylic
Softcrylic
2 months
We’re excited to announce that Softcyrlic's own Harveer Singh Gill Singh, has been selected as a 2025 Adobe Community Advisor! 🎉. Learn More: #adobepartner #adobeanalytics #analytics #adobecommunity
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@Softcrylic
Softcrylic
2 months
RT @HexawareGlobal: Celebrating 1 year of #Softcrylic + #Hexaware! Together, we’re driving next-gen #marketing tech with #AI and digital #e….
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@Softcrylic
Softcrylic
2 months
Don't let your CDP be your demise! Observations and recommendations from our CDP Expert: #CDP #customerdataplatform #dataactivation #tips #advisory
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@Softcrylic
Softcrylic
2 months
Let our team meet you wherever you're at in your CDP journey. From audits to implementations, our team is ready to support your initiatives!. Reach Out: #CustomerDataPlatform #CDP #dataactivation #customerjourney
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@Softcrylic
Softcrylic
3 months
GA4 ➡️ CJA! . Start understanding how to move to CJA with our practical guide: #CJA #AdobePartner #GA4 #digitalanalytics #analytics #customerjourneyanalitics
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