
Softcrylic
@Softcrylic
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A data consulting firm committed to making data work by combining our strategy and martech capabilities with Hexaware's engineering and AI savvy.
Minneapolis, MN
Joined December 2011
Navigate the shift from Salesforce Marketing Cloud to Braze with precision and efficiency!. Read full blog: #salesforcemarketingcloud #braze #migration #sfmc #blog
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Want to work with some cool people who love talking about solving problems with data?. Join us: #werehiring #techjobs #openroles #marketingjobs
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From unclear objectives to poor data integration, this blog highlights the pitfalls that can derail your CDP initiatives and provides actionable strategies to overcome them!. Read the Full Blog: #CDP #dataactivation #DMP #customerdata #martech
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When it comes to digital analytics, one of the biggest decisions organizations face is whether to buy a ready-made solution or build a custom tool tailored to their unique needs. Read the full blog: #digitalanalytics #martech #strategy #blog #analytics
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Take your audience targeting to the next level with AudienceMatchAI. Our AI accelerator designed to transform how you connect with your audience. Leverage data-driven insights and machine learning: #AudienceMatchAI #genAI #martech #marketing #ROI
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Dive into the integration of Retrieval-Augmented Generation (RAG) with AI, showcasing how this cutting-edge approach is transforming the way businesses harness data and deliver intelligent solutions. Full Blog: #datascience #AI #AMAI #AudienceMatchAI #RAG
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We’ve partnered with clients across various industries to implement Customer Journey Analytics (CJA) in ways that drive measurable value and smarter decision-making. Full blog here: #CustomerJourneyAnalytics #CJA #DataDrivenDecisions #CustomerInsights
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#AdobeTarget vs. #AdobeJourneyOptimizer: Which One Fits Your Business Goals? . Both tools are game-changers, but the choice depends on your goals: Are you optimizing specific moments or managing the entire customer journey? . Compare deeper here:
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#AudienceMatchAI leverages advanced AI capabilities to:.- Understand audience behavior at a granular level. - Deliver hyper-personalized campaigns that resonate. -Drive measurable results with precision targeting. #AI #MarketingInnovation
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Transform your marketing strategy with AudienceMatchAI. See how you can generate data-driven actionable insights, accelerate campaign development and more!. Request a Demo: #GenAI #AudienceMatch #AImarketing #AMAI #marketers
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See how we worked with our client, PenFed to enable Adobe Target category affinity functionality to tailor the digital experience for their web visits!. Download Now: #casestudy #optimization #martech #adobe #adobetarget #marketingautomation
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Are you ready to Make Data Work® with us? Check out our open roles!. Apply Here: #werehiring #martech #openroles #jobs
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We’re excited to announce that Softcyrlic's own Harveer Singh Gill Singh, has been selected as a 2025 Adobe Community Advisor! 🎉. Learn More: #adobepartner #adobeanalytics #analytics #adobecommunity
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RT @HexawareGlobal: Celebrating 1 year of #Softcrylic + #Hexaware! Together, we’re driving next-gen #marketing tech with #AI and digital #e….
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Don't let your CDP be your demise! Observations and recommendations from our CDP Expert: #CDP #customerdataplatform #dataactivation #tips #advisory
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Let our team meet you wherever you're at in your CDP journey. From audits to implementations, our team is ready to support your initiatives!. Reach Out: #CustomerDataPlatform #CDP #dataactivation #customerjourney
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GA4 ➡️ CJA! . Start understanding how to move to CJA with our practical guide: #CJA #AdobePartner #GA4 #digitalanalytics #analytics #customerjourneyanalitics
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