What are air traffic control trainees actually looking at — and what are they missing? 🛫. At the Netherlands Aerospace Centre (NLR), Smart Eye’s remote #eyetracking is helping instructors find out. 🎥 See how this works in practice:

In a few years, #DriverMonitoring will be as standard as seatbelts. 🚗. At least in Europe – where the #GSR will require #DMS in every new car from 2026. In this clip, Smart Eye's @markluft explains why this is a turning point. More on the mandate:

Designing a good #eyetracking study means planning for the unexpected. But one factor often gets less attention than it deserves: the participants themselves. 👁️ . 🔍 This blog explores how participant variation can affect tracking:

Every day, 9 people lose their lives on U.S. roads because of #distracteddriving. 🚘📱. Changing human behavior is hard, but we can at least design technology to help drivers stay focused. Learn more about how our #DMS supports safer driving:

Today may be just a regular Monday. But exactly one year from now, July 7, 2026, #ADDW systems will be mandatory in every single new car, truck, and bus sold in the EU. 📅. 👉 If you only have time to learn 4 things about ADDW today, let it be these:

Eye tracking calibration can be tricky – at least with unpredictable participants, messy setups, and real-world conditions. This blog breaks down the most common issues researchers face and shares tips for getting clean, reliable #eyetracking data:

#DriverMonitoring started with #eyetracking. Now it’s evolving to detect emotion, stress — even intent. This new @eetimes article explores facial expression analysis in vehicles – featuring insights from Smart Eye’s own Matthew Remijn. 📰Read it here:.

Most restraint systems treat every passenger the same — regardless of size, posture, or position. 👤 🚗. #EuroNCAP’s 2026 protocol pushes to change that. 🔗 See what automakers and suppliers need to prepare for:

What exactly is a software-defined vehicle (#SDV) — and why is everyone talking about them? 🚘 💭. Learn what SDVs are, why they’re gaining traction now, and how they’re affecting supplier roles in the #automotive industry:

What can #AI learn from analyzing our faces – in the clinic, lab, or driver’s seat? 👁️. @NYTmag just published a feature on how this tech is being used in medicine, research, and mobility, with input from Graham Page of Affectiva, a Smart Eye company.

Wearable eye trackers are great when your participants are on the move. But when the environment starts moving – with seats vibrating or postures changing – precision matters. 👉 Here’s how to choose an #eyetracking system for motion-heavy research:

”I keep zoning out, almost falling asleep.”. Detecting #impaireddriving starts with understanding what it really looks like. Smart Eye’s latest AIS feature – intoxication detection – is built on real-world data like this. ▶️ Watch full video here:.

More and more, it’s the software that defines the car. 🚗. Hear Smart Eye CEO Martin Krantz talk about software-defined vehicles (#SDVs) — what they are, why they matter, and how they’re changing the way the industry thinks about software. ▶️ Watch here:

With the launch of the new AIS, we just updated the formula for better #fleetsafety. Now with:. ✔️ Drowsiness & distraction detection.✔️ Real-time alcohol impairment detection.✔️ Weather alerts + crash risk scoring. If you missed the announcement:.

Meet AI ONE: a big innovation with a tiny footprint — and the first of its kind. Built to streamline design without sacrificing performance. 🔍 See it live at #InCabinUSA, June 10-12, booth 105. More on AI ONE:

Smart Eye just launched the world’s first #DriverMonitoring System (#DMS) with real-time alcohol detection. ⚠️. 📍 Get a first look at the new features at InCabin USA, booth 105. 🔗 More details here:

Plus, don’t miss CEO Martin Krantz (@MarKluft) on stage today, June 11, at 4:30 PM ET, sharing insights on the future of in-cabin technology — including an exciting reveal that's been a long time coming. See you there!.

Smart Eye is live at #InCabinUSA this week! 🚗 . Come visit us at booth #105 (June 10–12) — we’ve brought some really cool tech to show you.

What will it actually take to end #drunkdriving? ⚠️ 🚗. Experts from MADD, Euro NCAP, the Swedish Transport Administration, VTI, and Smart Eye weigh in on how tech, policy & public attitudes could finally move the needle. Read more:

Smart Eye's CEO and Founder Martin Krantz is taking the stage at #InCabinUSA next week! 🎙️🇺🇸. At 4.30 pm ET on June 11, catch his presentation to hear where in-cabin technology is headed – and a first look at some very exciting new innovations we’ve been keeping under wraps. 👀