Catch full episode of The Incremental Marketer 👇 https://t.co/9sfE4GUlfT

The best advice on using AI? Try it — but don’t outsource your judgment. Tom Newman on why experimenting with multiple models matters, how to pressure-test outputs, and why human taste still can’t be automated. #AI #Marketing

Amazon’s Prebid adapter going live reinforces why interoperability and transparency matter— - especially as publishers and marketers navigate a more complex, privacy-first ecosystem. Open tech and scaled platforms don’t have to be at odds. A good signal for where the industry is

AI should help marketers move faster — not optimize toward the wrong signal. Our CEO & founder Paul Boruta shares this perspective in @digiday, discussing why the ad industry is being intentionally cautious about letting AI agents spend real ad dollars. Worth a read:

Last week we shared a milestone for Slingwave as we kicked off 2026. The press release covers where we’re headed at the intersection of AI, incrementality, and marketing optimization 👇 https://t.co/qtD3ycRj4k

AI + incrementality isn’t a buzzword combo. It’s how marketers avoid optimizing to noise.

More CES coverage featuring Slingwave 👇 MediaPost: https://t.co/Lq8vSTglTz Practical Ecommerce: https://t.co/bCTUIVr7cG #CES2026 #IncrementalMarketing

Honored to be included in several CES articles highlighting where AI, measurement, and marketing optimization are headed. Digiday: https://t.co/cy4NRvZm7M

Last week’s CES coverage reinforced something we believe strongly: AI is only as good as the measurement behind it. Incrementality is the difference between speed and signal.

Today, we’re excited to introduce the next evolution of the Slingwave platform — a unified, AI-native measurement system that brings MMM+, attribution, and experimentation together, with Diagnostic as a fast entry point. Incrementality insights in days, not months. 🔗

For years, marketers have been forced to reconcile dashboards that don’t match reality. The problem hasn’t been a lack of data — it’s been making advanced data science accessible in a world of messy, incomplete, and untrustworthy inputs. And too many platforms grading their own

2026 is here — and marketing measurement didn’t get reinvented. It got faster. Iteration, always-on systems, and speed will define the next phase of analytics. A smart take from Vince Scopino 👇 #MarketingAnalytics #AdTech https://t.co/kHp3XvPeW6

Great recap on where AI in business is headed. The shift toward agentic AI and smarter automation aligns closely with our roadmap as we build faster, more intelligent marketing decision workflows. Big implications for 2026 and beyond. https://t.co/VuExn2ipAf #AI

🎙️ 2025 podcast rewind via @RiversideFM Apparently we: • talked a lot about attribution 📊 • made people laugh (mostly on purpose) • said “umm” more than we thought 😅 Grateful for the smart, honest, and fun conversations on The Incremental Marketer. 2026, we’re ready 🚀

CES isn’t just about hardware anymore — it’s where the future of marketing, media, and AI takes shape. After months of building, our Founder & CEO Paul Boruta will be on the ground in Las Vegas sharing what the Slingwave team has brought to life. At CES 1/6–1/9 and want an

Most measurement problems aren’t theoretical — they’re operational. Teams know incrementality matters. The challenge is turning it into systems that run continuously and inform real decisions. Vince Scopino on marketing analytics in 2026 👇 https://t.co/kHp3XvPeW6

2025 changed marketing measurement - just not in the ways the platforms promised. From self-service MMM to CTV experimentation to AI’s real role, Sam Adler breaks down what actually mattered - and what it means for 2026. #MarketingAnalytics #Incrementality 🔗

Self-service MMM. Real causal tests. AI as a workflow partner. 2025 moved marketing measurement forward fast - and 2026 won’t slow down. Sam Adler from @slingwaveinc breaks it down 👇 https://t.co/KlKDc7osnf #MarketingAnalytics #GrowthMarketing

Marketing measurement isn’t being reinvented — it’s being compressed. In 2026, iteration will be the real advantage. New article by Slingwave's Vince Scopino 👇 https://t.co/kHp3XvPeW6 #MarketingAnalytics #AdTech

Marketing’s biggest question isn’t “what worked?” It’s “what if?” Tom Newman on why AI-first measurement enables real-time prediction - and why that’s exactly what we’re building at Slingwave. 🎧 New episode of The Incremental Marketer https://t.co/9sfE4GUlfT #AI