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The Secret CFO

@SecretCFO

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Following
19K
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851
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Sharing real world insights as the CFO of a multi-billion dollar company. Opinions, not advice.

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Joined July 2021
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@SecretCFO
The Secret CFO
7 months
How did one VP of Finance bring Macy's to its knees with a $151M accounting scandal?. Here’s how I think it all went down… (THREAD)
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@SecretCFO
The Secret CFO
3 days
@SecretCFO
The Secret CFO
3 days
@evanlapointe Ps - I answer three questions like this in my mailbag newsletter every Tuesday. Sign up here:.
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@SecretCFO
The Secret CFO
3 days
Well, this is nice:.
@evanlapointe
Evan LaPointe
3 days
This answer from @SecretCFO is maybe my favorite piece of written material in the world. The writer (a finance VP) asked how to get a voice at the decision making table. Read carefully. This answer will apply to you when you ask this question one day, whether you're in finance
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@SecretCFO
The Secret CFO
4 days
Running a company comes with a duty of care to many stakeholders; but especially to your shareholders and your employees. This duty is even more acute if you are the founder. If you don’t have the integrity to honor those duties that come with running a company, you shouldn’t.
@jordihays
Jordi Hays
4 days
Here is most of what I’ve gathered on the Windsurf / Google Deal. The founders and dozens of engineers are going to Google. This group, along with the preferred shareholders will be sharing the $2.4B headline number. The exact split is unknown but investors are making some money.
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@SecretCFO
The Secret CFO
8 days
From the very beginning of Secret CFO (when it was just a Twitter account), I’ve vowed to share more than just theories. I share real lessons from years in the trenches. Recently, 2,205 CFO Secret readers took time out of their busy days to complete a survey to help me make my.
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@SecretCFO
The Secret CFO
12 days
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@SecretCFO
The Secret CFO
13 days
Having grown up in industries that have to be super efficient to earn a single digit operating margin, the Soham Parekh thing is incredible to me. The tech business model is so good, the management can be crap.
@Restructuring__
Restructuring__
13 days
The fact that Soham Parekh was able to work at the same time for multiple start-ups over and over proves that these early-stage companies: .(i) expect ~30 hours of work per week,.(ii) are distracted managers, and .(iii) are desperate for talent . Proof? Have you ever seen someone
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@SecretCFO
The Secret CFO
13 days
It's your favorite time of the month: CFO Secrets newsletter series announcement day. This month we have a 4 week series diving into the CFO's role in corporate politics. Plenty of finance leaders like to pretend they’re “above” politics. That staying hiding away will protect.
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@SecretCFO
The Secret CFO
14 days
Well said.
@chiefofchaos_
Chief of Chaos
14 days
@SecretCFO Tech sector is facing industrialization now. What young companies preached as “outdated practices”, is what tech needs to stabilize & professionalize.
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@SecretCFO
The Secret CFO
14 days
The Soham Parekh thing is just more proof that tech is full of stunningly bad management.
@buccocapital
BuccoCapital Bloke
18 days
(1/4) My take on the “SaaS is a bad business model” discourse:. Actually, SaaS is SO good that:.1. VCs couldn’t help themselves and funded 20k companies, driving down returns .2. There were so many tailwinds, and the business model is so good, that management got lazy
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@SecretCFO
The Secret CFO
19 days
Perfect.
@Restructuring__
Restructuring__
20 days
"If a company has so much cash that it cannot find a business use for it, it should not invest in gold, bitcoin or Picassos. Instead, it should return that cash to its stockholders who can invest in gold, bitcoin or Picassos."
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@SecretCFO
The Secret CFO
19 days
It’s hard to find balanced takes on what AI means for finance teams in the short term. Over on LinkedIn, people are fully losing their minds. My feed is filled with fantasies of CFOs firing their whole team after a heavy weekend of vibe coding. Let’s be clear: AI is going to.
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@SecretCFO
The Secret CFO
21 days
RT @f9_finance: @SecretCFO just summarized the limitations of AI in one sentence:. “Most CFOs still struggle to pinpoint root causes, let a….
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@SecretCFO
The Secret CFO
25 days
RT @SecretCFO: VCs will say “startups are simple, just build something people want.” Then in the next sentence use the words “orthogonal” a….
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@SecretCFO
The Secret CFO
25 days
VCs will say “startups are simple, just build something people want.” Then in the next sentence use the words “orthogonal” and “heteroskedasticity” with a straight face.
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@SecretCFO
The Secret CFO
27 days
Good advice.
@evanlapointe
Evan LaPointe
27 days
When giving feedback on someone’s work, it is far more important that the feedback is rooted in what they are trying to do than in what they actually did. Most people are bad at feedback because they never even consider the difference between these two things.
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@SecretCFO
The Secret CFO
27 days
If you want to know what the fuss is about. You can find more here:.
@SecretCFO
The Secret CFO
1 month
I love watching the reactions roll in for the latest Playbook newsletter piece. But this Saturday's was a particularly exciting one…. It’s a topic I’ve been itching to write about since I started this newsletter two and a half years ago: how to build a variance bridge properly.
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@SecretCFO
The Secret CFO
27 days
RT @SecretCFO: I love watching the reactions roll in for the latest Playbook newsletter piece. But this Saturday's was a particularly exci….
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@SecretCFO
The Secret CFO
27 days
We've grown so fast in the last few days I didn't get the chance to grab the screenshot at 50k. We just blew straight through it and onto 51k.
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@SecretCFO
The Secret CFO
27 days
CFO Secrets just crossed 50k subscribers. Since the first email I sent in Jan-23, we have sent 4.9m emails in total. Read by CFOs all over the world. From one person finance teams, to CFOs of huge multinationals. Every day I get emails from finance pros who have used it in some
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@SecretCFO
The Secret CFO
30 days
RT @SecretCFO: Woke up this morning to an email from the CFO of a tech giant who has been enjoying the newsletter. And has been using the….
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