Curious about how breadcrumb placement can impact SEO? Two different customers tested moving their breadcrumbs from top to bottom (and vice versa) to see if it influences organic traffic. Read the case study to see what happened when we tested it!.

Two customers in different industries tested changing breadcrumb placement on their PLPs, moving from the top to the bottom of the page and vice versa, to see if it had a measurable impact on SEO. Can the placement of breadcrumb navigation on a page influence SEO performance?.

An ecommerce customer tested adding the top three relevant keywords to each PLP title tag to boost organic traffic through improved keyword relevance and capture impressions for related queries. Read the case study to find out the impact!.

#SPQuiz time! Would more keywords in your title tags help or hurt SEO? An ecommerce brand tested this by adding the top 3 keywords to PLP title tags. Bold move or risky overkill?.🤔 What do you think happened?.

In order to help Google show richer results, a vehicle sales customer tested adding Vehicle Listing schema to it's individual vehicle pages. Read the case study to find out the impact!.

Catch our CEO @willcritchlow in conversation with @RossHudgens of @siegemedia - full conversation in thread:

#SPQuiz time! A vehicle sales customer added VehicleListing schema to its individual vehicle pages to help Google show richer results. 👉 What do you think happened to their organic traffic?.

This week, we're launching a special case study roundup exploring how visual changes can impact organic traffic—focusing on content enrichment, visibility, and layout changes. Take a look!.

We had some technical difficulties with today's scheduled webinar with @RossHudgens so we've rescheduled for Tues (same time - 5pm UK / 9am PT / 12 noon ET). If you can't make the new time, don't worry - we will send round the recording. Sorry we couldn't make it work today.

Let's use computers for the things computers are good at:.

This week’s case study looks at a travel site that realized their listing pages weren’t using H1 tags. The top heading was an H2, so we ran a test where we swapped the first H2 for an H1. Read the case study to find out the impact!.

A travel customer noticed their listing pages lacked H1 tags. The top heading was an H2, and they wondered if that might hurt SEO, making page structure harder for Google to understand. We tested changing the first H2 to an H1 across the listings. How did this impact traffic?.

In this week's case study roundup, we explore the SEO tests SearchPilot has run on meta descriptions - from adding emojis to letting Google take full control.

Is ChatGPT about to become the next ad platform? 💰. Here’s a short clip from our upcoming session on the 28th of May with @randfish and @willcritchlow, where they unpack what happens after LLMs start running ads — and what it means for SEO. Sign up here:

This week’s case study looks at how removing a customer’s Google Map component impacted organic traffic and local SEO after Google misclassified the location pages for their business addresses as listing pages.

A healthcare customer noticed that Google was misclassifying their location pages as listings. They believed it was due to their Google Map component showing both their business and nearby addresses. What was the impact on organic traffic when we removed the map?.

This week's case study is seeing at what happened when a travel industry customer added destination city and IATA airport codes to their flight details pages title and H1s and the impact it had on organic traffic. Read the case study below to find out!

#SPQuiz time! We added three-letter airport codes to the title tags and H1s on flight detail pages for a travel customer. What was the impact on organic traffic?.

This week's case study is looking at what happened when we enriched an ecommerce customers nutritional information pages. What do you think the impact was on organic traffic?. Read the case study below to find out!