What will Max fans be called? Maxxinista is already taken.

@SamRo Don’t sell Cinemax short, I mean Max After Dark spoke to an entire generation.

@SamRo

@SamRo @ScottStras The crazy part is … HBO Discovery is actually a pretty solid name for the combined service! S-term, it signals a combined offering L-term, gives you some flexibility to rebrand or see which brand wins out perhaps

@SamRo @RobinWigg Love the sarcasm

@SamRo @RobinWigg And Newsmax!

@SamRo @RobinWigg And Maxi Pads

@SamRo 🤣🤣 🎯🎯

@SamRo I said this exact thing to my husband! They should’ve gone with HBO Plus!

@SamRo @jeffslate And Mad Max.

@SamRo They should keep the HBO part separate. Then they can combine Max and Discovery+ and call it GARBAGE.

@SamRo Cinemax is essentially a dead brand now. All of their original productions were absorbed into HBO, so they're basically dumping ground channels for HBO.

@SamRo @ScottKacsmar I really like how it’s going to be super easy to Google “Max” and definitely get accurate results.

@SamRo They should just call it AOL Max

@SamRo I have to think this is about outside North America ..

@SamRo @longdrivesouth And the branding consultants that came up with that idea paid millions of $

@SamRo @longdrivesouth Max Headroom