Sam Gregory
@SamGregory
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Executive Director https://t.co/D9t0gMUZuh: video+tech+ humanrights; 'Prepare, Don't Panic' initiative on media manipulation/generative AI. TED speaker on deepfakes.
New York, NY
Joined February 2008
With @cward1e, talked to @hari for @AmanpourCoPBS deep-dive on how #AI content is impacting elections Satire to deception to resurrection to dismissing the real....highlighting detection challenges, avoiding blaming ourselves, and pipeline responsibility https://t.co/y9w6McIn35
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Blurry lines....
NEW: YouTube is quietly editing your videos with AI, no warning, no consent. What happens to our faith in reality when we know big platforms blur the lines without telling us?
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Pixel 10 is out - 1st smartphone integrating C2PA in the native camera app. Reasons important: *Reality matters: key to show authenticity of photos *Shows 'how' AI and human mixed in creation and edits *Focuses on recipe: on the how not the who (privacy!) https://t.co/j2uE8oQlag
blog.google
Here are just some of the things you can do with the camera on the new Pixel 10 smartphone lineup.
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It's official — the Pixel 10 is first smartphone to integrate C2PA Content Credentials in the native Pixel Camera app. This is not just for AI: every photo will get Content Credentials at capture, and at every edit in Google Photos—with or without AI. https://t.co/KnMcVyavrK
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For quick tips on how to document 🧊 safely + effectively, download our tipsheet: https://t.co/8xYGQ5yGAQ + for even more guidance, check out our full library collection with resources in multiple languages ➡️
library.witness.org
Resources for immigrant justice in the U.S., including Know Your Rights guidance, tips on how to film immigration enforcement.
ICE is arresting volunteers who work to document their actions. Here’s how to do it safely.
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4/ Same fundamentals of consent, disclosure, and hopefully integrity to the person's identity/speech. But that integrity is clouded by chatbot hallucinations, by a bot's frequent trained instinct 'to please,' and also by filling in blanks from past context to present-day advocacy
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3/ How does an interactive chatbot-driven avatar differ from static resurrection deepfakes such as murdered Mexican journalist Javier Valdez, a victim impact statement from someone dead in Arizona, or President Suharto coming back from beyond the grave?
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2/ Jim Acosta "interviewed" a representation of one of the victims of the Parkland shootings, Joaquin Oliver. It raised key questions about what it means to bring a griefbot - an interactive chatbot that relatives and friends interact with - into the public sphere.
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Griefbots are increasingly common in personal usage while resurrection deepfakes are used for advocacy and entertainment, but what does it mean to interact with an avatar of a dead person for political advocacy? I talked to the BBC about THAT interview. https://t.co/NeG4nMVIhW
bbc.com
An interview between a US journalist and an AI clone of a teenager who was killed during shooting at his school has prompted criticism online.
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Pleased to share our new piece @Nature titled: "We Need a New Ethics for a World of AI Agents". AI systems are undergoing an ‘agentic turn’ shifting from passive tools to active participants in our world. This moment demands a new ethical framework.
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During the Iran-Israel war, civilians in Iran had little access to trustworthy information. AI deepfakes circulated online exacerbated this situation. What are the implications? Mahsa Alimardani and @SamGregory explained:
carnegieendowment.org
The war signaled critical challenges in the growing gap between the sophistication of AI deception and analysts’ ability to detect it, heralding a frightening new phase in global conflict.
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The growing gap between sophistication of AI deception and analysts’ ability to detect it creates ➡️ New challenges in global conflict ➡️ New challenges for civilians struggling to communicate and understand Mahsa Alimardani and myself in @CarnegieEndow
https://t.co/93Qn2rugUc
carnegieendowment.org
The war signaled critical challenges in the growing gap between the sophistication of AI deception and analysts’ ability to detect it, heralding a frightening new phase in global conflict.
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🆕| There is a growing gap between the sophistication of AI deception and analysts’ ability to detect it, heralding a frightening new phase in global conflict. Mahsa Alimardani & Sam Gregory's latest for @CarnegieEndow⤵️ https://t.co/eBBf2QwRme
carnegieendowment.org
The war signaled critical challenges in the growing gap between the sophistication of AI deception and analysts’ ability to detect it, heralding a frightening new phase in global conflict.
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"Human rights documentation is dead. Long live documentation." A sharp read on the chaos we’re all navigating—and the power of grassroots truth-telling. @HURIDOCS's @b_olgado lays it out: https://t.co/Y903xi0ep7
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I'm looking forward to TrustCon and joining this panel next week. We'll focus on Content Credentials and the role of provenance in the changing content ecosystem, and try to answer the question "what's real?" Expect many perspectives! https://t.co/D5E9JhQJMC
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⚖️ Standards aren’t neutral; they shape power, access, and rights! 🌐🤖 @witnessorg, as part of the Coalition for Content Provenance and Authenticity (C2PA), we’ve worked to ensure #HumanRights are embedded in the foundations of tech, not added later‼️ 🔖 Our latest report
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🚨New report drop‼️ 💥🤖Deepfakes are getting more real, but detection tools aren’t keeping up. ⚒️WITNESS just launched the TRIED Benchmark report to push for AI detection tools that actually work. 🌍Built on 40+ real cases from Ukraine, Ghana, Mexico & more. 📉36% of tools
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#AI: “It's more of an intern than a god” We learned so much from this thought-provoking conversation at the @AIforGood Global Summit on navigating truth, creativity, and trust in the age of AI with Emmy Award-Winning Director Michaela A. Ternasky-Holland and @SamGregory
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🎭 Deepfakes: for good or bad? 📅 July 8 | 15:55–16:45 CEST 📍Centre Stage, @AIforGood Summit 2025 🌐 In-person & online 🔗 https://t.co/ULXVFruSdp 🎙️With Panelist @SamGregory (Executive Director, WITNESS) and @realDanNeely (CEO & Co-Founder, @VermillioHQ) 🧠Moderated by
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📣🇨🇭.@WITNESSorg rumbo a Ginebra para @UN's @AIforGood Global Summit 2025‼️ 🌐Checa los paneles donde estarán 🤝🏾@boomartins @JacoboCas @SamGregory: ➡️ https://t.co/vvi9iBabjV 📅 8-11 de julio de 2025 📍Palexpo, Ginebra, y en línea
witness.org
Join WITNESS at the AI for Good Summit to see how we're advancing solutions to AI misinformation and embedding human rights into the future of tech.
📣🇨🇭WITNESS is heading to Geneva for the @UN's @AIforGood Global Summit 2025 (July 8–11)‼️ We are joining UN agencies, over 1,000 tech experts, and policymakers to advocate for ethical #AI governance, improved detection tools, and to engage with the ideas and technologies
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