Saint_Dici
@Saint_Dici
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Built & Exited vibedration hydration packs. Been building 8 figure e-comm brands for years.
Brand playbook & discord ⬇️
Joined November 2017
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Pinned Tweet
Empty warehouse video - 1 year ago
Brand outgrew 50k sqft fast af lol
You can build a big business and not sell your soul doing cringe clout stuff on IG
playbook (in bio) lays out step by step how we built kc from day 1
Build a big brand, maintain low profile and get rich.
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A $200-$300k 9-5 salary is the kiss of death.
i have friends on this path at law firms and they have 0 motivation to do anything
All pasty, skinny fat, and generally miserable
Making too much to change paths or start side hustle…but also scared to lose their salary
RIP.
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American spirits with my 91 year old grandma (she’s been smoking for 60+ years)
Merry Christmas ya filthy animals 🎁🎄
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If you’re feeling burnt out or in a rut
Go have a big ass night out with close friends. I’m talking 10-15+ vodka sodas. Stay up till 5am.
Your hangover the next 2 days will make you more motivated than ever to get back in gym, back to work, and on the straighten arrow 🫡
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In 2020 invest your time learning:
1. Snapchat ads.
2. Sourcing Virtual Assistants.
3. Email marketing.
4. Facebook ads.
5. Sales copy.
6. Cold outreach.
7. Sourcing overseas product.
All evergreen skills, you wont regret learning.
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It’s your job as a man to have hobbies.
Skiing
Surfing
Biking
Motocross
Fishing
Hunting
Boating
Jiujitsu
Muay Thai
Golfing
Mountain biking
Without hobbies what are you gona do, teach your kid to watch Netflix or movies??
This is the problem with our modern world.
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The goal is to live life on your own terms.
Wake up no alarm clock
Travel when you want
Build businesses w your friends
Fill up your pockets with cash
Train when gyms are empty
Do hobbies mid week
No boss telling you want to do
Remember you can’t get time back.
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I’d bet money that if u genuinely pickup 1 of these hobbies, your life will improve:
- boxing
- Jiu jitsu
- surfing
- snowboarding
- skiiing
- mountain biking
- off roading
- golfing
Imo u want to pick something that gets u out of house & disconnected from social media vortex
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From 22-35 is your chance to setup yourself in life and make it.
Try everything and see what sticks.
Build the discipline and foundation in your 20’s so you can ride momentum in your 30’s and make the big bread.
Don’t want to spend your 30’s broke, playing catch up.
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If I was broke right now, I wouldn’t retreat and live at parents
I would forge a paycheck and rent a decent place that’s $1,200-$2,000 a month
Apply pressure & force myself to figure it out.
See too many young people lose job or whatever, retreat to mommy’s and never recover.
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Yo if ur cash flow is not good, don’t get caught in trending diet / exercise stuff
All focus should be on cash for 2023. Health can take a seat on bench.
Stims 24/7 & smelly hoodie grind mode
gym 3x a week do these each time: bench, deadlift, squat
Adjust when $$$$ improves
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If you follow these 5 key marketing principles:
1. Tell a story
2. Pose a problem
3. State the solution
4. Show social proof
5. Have a call to action
You will have an unfair advantage over other marketers.
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Honestly think this is the easiest time in human history to get rich.
Tik tok has destroyed younger generations brain. They have no concept of hard work.
I’ve hired a good amount of younger kids at the brand, that we let go because of entitlement & 0 work ethic
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This what a REAL e-comm operation looks like.
Funny all fake “builders” can never show u their operation….hmm🤔
No fake screenshots
No $2k supercar lease
$3mm of inventory.
Scaling a real 8 figure business.
Been transparent w/ growth since day 1…link in bio if u wana build
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From 7 orders a day in jan 2020 to doing thousands of orders a day…..3.5 years later
Brand gona do $30mm this year in revenue with profit of $8mm-$9mm…split 2 ways
Could probably sell at 5-10x multiple of profit rn. Not a BILLY yet, but not bad for a few years of grinding
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Can tell if someone is broke by how fast / slow they move
Interact in business or everyday life with people that are broke and everything takes way longer and is way more complicated than it needs to be.
No respect for your time or theirs or anyone around them.
Speed >
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I don’t think a lot of u understand how close death is.
If you’re 25, you’re 1/4 done with your life (best case scenario)
Why not start that biz?
Quit that shitty ass job?
Ask out that hot pawg?
Make some moves. This shit isn’t forever.
Run it all the way the fuk up.
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The worst day in the game is still better than the best day sitting on the bench.
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You can start a 7, 8, 9 figure brand off a 5 day chad stimmy bender
End of 2019 we worked for 5 days straight…..no gym, no distractions, didn’t really sleep, glued to computer, uber eats lunch / dinner and chad rammed KC launch
5 days of focus to change your path forever.
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Faster u make your first $100k and do something stupid with it. Better off u will be.
Buy a car, gamble it, blow it on drugs / partying….whatever your thing is. Do it asap.
Once you do it you’ll stop idolizing money, hit a low….and you’ll be forced to re craft a real mission.
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A lot of young G’s move in with a bird in their late 20’s and it throws off their trajectory
Constant nookie kills drive…. they become complacent
Next thing u know they’re growing a mustache & posting photos at brunch
Never trade your mission for a bird my brothers in Christ.
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I’m not trying to get rich to flash sick designer “swag” lol
I spend my cash to live separate from masses
- houses in low profile areas
- not deal with commuter traffic
- workout mid day
- ski / surf / snowboard mid week
- travel during offseason
Dubai types don’t get it.
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Lift weights, train martial arts, surf, ski, golf, run, mountain bike, fishing, Moto, etc
Ur brain needs outdoors / hobbies if you’re gona be behind computer screen’s building all day
Ying and Yang…..guaranteed more longevity in the game living this way
Fuk ur “comfort zone”
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I started my first e-comm brand 6 years ago in my parents garage
I never thought this “idea" would generate MILLIONS in sales, hundreds of thousands of customers, employ people, & be globally recognized.
I made a ton of mistakes
Hopefully this helps you avoid some
~THREAD~
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majority of you are about 6 months of real focus away from changing ur lives forever
Yet most of u will still choose to believe in the illusion that you’re in an inescapable hole
Don’t fall for the trap.
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If I had my back against the wall I wouldn’t do 75 hard or any “programs”
I’d cut boozing to only Fridays.
Cook all meals from home minimize time away from computer
Saturday - Thursday all you do is work and gym. nothing else. Smelly hoodie grind mode
Back on ur feet quick.
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The MASSES are pathetic, WHY is DRINKING your answer to EVERYTHING?
* get a promotion - drink
* lose your job - drink
* TGIF - drink
* feeling sad - drink
* want to be more social - drink
* 3-day weekend - drink
* taco Tuesday - drink
* sally gets engaged - drink
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Losers love crypto cause there’s a pipe dream they can become millionaires by doing 0 work.
Yap all day in discord channels thinking they’re a quant trader.
Shows you the mentality of most people.
They want the money at the finish line, but don’t want to do any of the work.
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Being able to “play dumb” is an important skill to develop and one of the best ways to get a real read on someone.
If you know a topic really well, sit back….let people talk. Play into their nonsense.
Having this card to play… you know who’s lying to kick it. Invaluable.
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Take 6 months off partying and get your shit together. Trust me, scene won’t change
Your friends will all still be going to same bars
FOMO gets the best of most people and they aren’t able to mentally handle no social life for a few months.
Short term vs long term.
Up to you.
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I’m starting to realize that “ bed early up at 5am” is one of the biggest scams sold to masses
Sell idiots on idea that billionaires all get up at 5am.
Makes sure masses are always on time to cage and never out late being misfits living life.
Ultimate control.
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tools to start a 7 figure brand are right in-front of your face
iPhone, computer, Shopify, Alibaba and ur right there
KC is an 8 figure brand and we still get all our suppliers off Alibaba
Here’s a few tips to help you with alibaba:
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Anyone else catch the flu earlier this year?
I had it really bad entire month of January.
I had Very similar symptoms of what they’re saying “this” is.
Wonder if this thing had been in the country longer than we think....but just didn’t know?
⬇️
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A few Chad business principles:
1. No investors (bootstrap) = freedom
2. Build a business that stands for something
3. Do it for the game. Not fame.
4. # of employees is not a flex
5. Ruthlessly control front facing marketing and branding. Never outsource this to agencies.
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Throw a $20 and pack of ciggys to the bum on the corner tonight
Tip the waiter / waitress 50%
Hand the kids $20 at the lemonade stand and tell ‘em to keep hustling
Sounds cheesy as fuk, but making someone’s day from a gesture this small is good for your soul.
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Go to airport and see how much of an ordeal most people make of traveling
Reciting itinerary’s to their group, pacing to board / get off plane, freaking out to put carry ons away
Average people can’t handle anything.
0 surprise why most people aren’t able to make real money.
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I don’t build brands to head bobble in my box seats at sports games
Or have meetings at soho house and sip a mix drink with my pinky up
I build so I can go skiing and snowboard mid week with no crowds
Lift mid day when gym is empty
Remember freedom is goal. Not head bobble.
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SALES SUCCESS comes down to 1 thing: following up
* 80% of sales are made on the 5th to 12th contact
* 10% of sales are made on the 4th contact
* 8% of sales are made on the 2nd & 3rd contact
* 2% of sales are made on 1st contact
Now stop being f$$$$$$ lazy.
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I've made MILLIONS during the holidays
Most don't realize it's the only time of the year where it's okay for brands to break most of the RULES
A few of my favorite tips / strategies
~THREAD~
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YOUNG hustlers some of you need to hear this:
You’re doing just fine.
If you’re working hard on your own company and nothing is coming from it, stay at it. You’re already ahead of the pack.
This shit is a journey.
You have an incredible future ahead of you.
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Irrational self belief can take you pretty fucking far.
People will call you crazy, who cares.
I used to think manifesting was fake and kinda ghey….but it’s real. Trust me.
Believe in yourself and visualize how you’re gona win, and you will.
No one’s going to do it for you.
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As a man in your 20s-30s u can settle down with sweet p or say fuk it and chase ur dreams
if you have momentum in a business, career, or athletics…double down
When the bird calls u a narcissist for picking ur goals over her and dumps you, who cares.
Your dreams always first.
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We started KC in 2020 with a $15k initial inventory order.
We don't use agencies or fulfillment centers....and the biggest influencers in the world wear our brand.
~THREAD~
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You can escape whatever misery you’re in literally whenever u want.
Miserable job - quit and figure something better out
Deadbeat bf / gf - end it and find a better replacement
The gates of hell are locked from the inside
The mystical guru you are looking for, is you.
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average people live life with 0 speed or urgency.
It’s always “this is my year”…nothing happens.
“I’m gona start a business”….crickets
“Gona get those 6 pack abs and lose 20lbs”….never see progress
Entire life is this made up delusion of grandeur and they believe it. sad.
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If you’re dead broke down dumps…….it’s not too stressful to get back on ur feet
Immediately get wknd job at bar. Need a poppin spot.…put down other nice bars as reference, and a friends phone number for reference “manager”
There’s $500 a night, 2x / week
Move
#2
: sales job
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I started Vibedration when I was 22.…paid for my first order with a credit card
Starting a brand donesn't need to be an overly complicated process...let me show you a few things
~THREAD~
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All the shit you’re stressing about rn probably won’t matter in 2-3 yrs
Weird how life plays out…..feel like something is a life or death situation
few years go by, u don’t even think about it anymore
Start treating irrelevant shit as irrelevant shit NOW, rather than later
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Started kill crew to show the homies how to run it all the way up
Fuk your limiting beliefs, and fuk the haters that say you “can’t do it”
Build a high quality product
Build a strong emotional connection
Don’t take short cuts
if we can build a 8 figure brand, so can you my G.
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~BRAND UPDATE~
- KC is 3 years, 8 months old and we’re about to hit $45mm in total revenue
- AOV just under $100
- profit margin ~30%
- order fulfillment 100% in house
- no outside agencies for content / social
- we don’t pay big influencers
And still $0 of outside funding
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Gym is pretty good for dealing with stress…but mma/Jits is goated
If you go spar stand up for 25 minutes or roll live for 30-50 minutes all that inner dialog is completely gone
No coincidence guys like brother zucks are hooked on it
Highly recommend.
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If you start a business or personal brand and commit to working on it for 2 years.
Be hard to not have a completely different life by month 24.
Most people do something new for 3 or 4 months….then throw in the towel
Takes a bit to build momentum.
Can’t quit too soon.
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You need to be a bit delusional to be successful
People gona look at you like you’re crazy when u tell them what ur goals are….thats how you know you’re on the right path
World is filled with zombies
No life in their eyes
Defeated by mediocrity
World is built by “mad” minds
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Building out a fantasy factory type setup with full gym, sauna, ice bath, boxing ring, etc
Been the goal for a few years but we kept running out of space
Finally have a 60k sqft warehouse for only fulfillment and 20k sqft warehouse for gym / content
Gona be fuking sick.
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KC launched in Jan 2020
initial inventory order was only $5k deposit to start
- taken $0 outside funding
- reinvest all profits to self fund growth
- never used a marketing agency
- profitable since day 1
2023 we’ll do $30mm…$0 to $8 figs that fast is low key kinda goated
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Living life spontaneously is so underrated
Planning vacations 4-6 months is a huge L…. vacation rolls around it feels like a chore
Spontaneous trip….you’re forced to try to maximize everyday cause nothing pre planned
No itinerary, just let it rip and live In the moment.
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It makes me sad that a lot of you don’t know how to be a gentleman to womens
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Don’t underestimate the power of feeling like you have to prove everyone wrong
Family, friends, and gf wanting you to play it safe and have “realistic”goals should piss you the fuk off
You got 1 chance at life
Prove every mother fuker wrong that doubts you.
Lights a fire
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Best thing u can do at rock bottom is laugh. Make a joke out of it, then keep it pushing.
Can be put in almost any situation and make it out if u don’t take life too seriously
Most people treat everything like life or death.
Nobody making it out of this game alive
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Most of these millennial guys don’t realize how easy it is right now to get rich.
Competition sucked into Netflix and fantasy sports culture…older generation on the way out
So much opportunity if you pull your head out of your ass and actually put in some work.
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if I started building another e-comm brand today from $0...here's 5 things i'd focus on that could get me to 7 figures quick
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Young hustlers:
If your parents run a FAMILY business that’s passed down generationally
Go work for them.
They have so much knowledge and biz connects. You have no idea.
Then leverage that and start your own business.
Golden Opportunity.
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I was out at a dive bar few nights ago
Was getting a drink, look over, and a dude’s rocking a oversized kc shirt….I was all “yo that shirt’s sick, what brand is that?”
He goes on to tell me all about kc mission and how much he loves the brand
Sick af to hear this feedback…
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Funny people think $300k w2 salary is life changing money.
- w2 means about half taken from taxes
- $5-6k a month in rent or mortgage
- $4k all in living expenses
- $1,000 car pmt + ins
Save a few thousand a year+ take ur IRA and be happy 😃
Better off building on your own.
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Having a sik physique is cool, but in reality unless you’re making cash from sponsorships or content, spending 20+ hours a week in a gym is a low iq move
45min to 1 hour is enough for weights to be a tool to stay physically / mentally strong
Train for life
Don’t live to train
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99% of people overthink / over analyze everything.
They never just SEND IT
I landed a $156,000 wholesale deal using a "hotmail" email account.
The company is 1 of the largest festival production company in the world.
I didn't have a legit website yet
Here is the email:
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I can’t fuking stand people trying to sell me something & ask to do a zoom. Send an email I can read mother fuker.
if you work in sales…u can crush everyone if you skip doing zoom discovery calls
No zoom. Send email, then text and move fast.
Zoom types pissing me off.
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We live in a world built on the backs of mother fukers who smoked cigs and drank a 6 pack every night
Dudes nowadays get anxiety if they don’t get to do their 8 step morning optimization routine
Spend more time living.
Spend less time optimizing.
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Look… most guys / girls “die” in their mid 20’s checking boxes for friends / family
Fuk that.
Live life on your own terms. Don’t need to make parents/ friends happy by being like “everyone else”
Live a different life. Do whatever the fun you’re gona look back and be proud of.
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Don’t get rich. Too much hard work!!!
Go work 9am-5pm $60k per year for 40
years and retire at 65. Have a pension and ira with a few $$$ in it and be happy.
Lmao what a miserable way to live. Gave u fools the formula since day 1 and u still don’t wana get rich. Sad.
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Trust me friends u see running around on IG all over the world “finding themselves”
Are digging a grave and are miserable.
I run into old friends when I’m in Newport Beach…. after a few drinks they’re almost always in full tears. Telling me how they fuked their life up.
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Healthiest way to live life imo is cycles of boozing then cycles of isolation
Party one weekend, mountains the next weekend.
Need isolation to get deep work done and need to be social so u don’t go mad.
Key is not let either side take over your life. Duality of man.
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DEAR MISFITS,
- do the work, results + money at the finish line is worth it
- overnight success is a myth
- cut out people who don’t want u to win
- learn Facebook ads
- learn how to source / manufacture products
- learn how to manage people
- more profit fixes problems
Next ⬇️
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0 business debt.
0 investors.
0 agencies.
0 board members.
1 battle tested playbook to build brands.
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I’ve done most of the party drugs, smashed a bunch of pawgs, and won in business
Still nothing compares to the high you get from a powder day on skis / snowboard
You just feel good mentally and psychically after being in the mountains all day. Primal.
Get ur ass outside anon.
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Make money and spend it on unforgettable life experiences
Taking trips to ski, golf, hunting, surfing, moto, biking, boating, etc…..is the stuff you’re gona remember on your death bed.
too many people get some cash and don’t do anything fun. Defeats the whole purpose imo.
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All these dudes get married then spend any free time trying to hide from their bird
I hear it all the time when I’m out golfing or skiing.
“Boys weekend to get away from wifey”
Genuinely don’t understand normie logic….wut the fook is the point then?
Afraid to be alone.
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All these guys talk about Dubai.
All these guys never been to the mountains.
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Hanging out with average people is so bad because these types take no accountability.
Everything is their life is not their fault.…irs their parents, bosses, traumas, etc
This mindset is so fuked.
Never gona win if your head is too far up your own ass to take accountability.
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imo conversation / connection u make with someone at nice dinners is surface level
Go ski /snowboard
Go hunting
Go scuba dive
Go surf
Go skydiving
Go mountain bike
Go deep sea fishing
Go train mma
Building a connection based off a real experience is 100x better. Authentic.
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Moving back to your parents house in your mid to late 20’s is not a good idea
I see people break off an engagement, get fired from job, or fail in a business…head back to mommy’s.
Big step backwards
Better off couch surfing or go to a 3rd world country to re set for a bit.
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The quality of your life will be determined by how much you’re willing to bet on yourself
Regardless where you came from or what your history is
Bet on yourself and roll the dice.
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Surfing > Netflix
Skateboarding > Netflix
Fishing > Netflix
Kayaking > Netflix
Skiing > Netflix
Snowboarding > Netflix
Motocross > Netflix
Mountain biking > Netflix
Hunting > Netflix
Gym > Netflix
Have to reject sit inside on couch order Uber eats watch Netflix “culture”
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If you’re going to company holiday parties tonight listen up.
DO NOT have SEX with anyone from the office.
What’s the net benefit? $0
Potential downside? Your paycheck
Just don’t shit where you eat...very simple concept.
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I talk shit on “screenshot” types
But wanted to post to show u what’s possible.
building KC for 3.5 years. Now profiting a 9-5 salary in a day
People are running $50mm brands that are no smarter than u are.
If u buckle down for a few years and build…gona print millies
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2019 was an INSANE year
Sales grew 47% to $2,071,029
I get DM’s all the time asking my advice for someone just starting out in e-commerce...
Here are my top 5 tips:
~Thread~
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no coincidence that the married “settled down” types usually look 10 years older
mind and body is design to run under high stress
Full speed in business, traning hard, partying hard…everything red lined. This is key to staying young.
“Settling down” is a slow death.
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If you‘re thinking about taking a big RISK for 2020...
Just remember worse case you fail...likely lessons learned will outweigh the “L”
There will always be 60k / year jobs you can go work at to make ends meet
Go swing the bat.. opportunity doesn’t always knock twice
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Current formula at KC to do $30mm:
- 1 Operations manager
- 1 Warehouse manager
- 7 warehouse associates
- 3 customer service overseas
- 3 customer experience reps at HQ
- 50k sqft warehouse
Colty and i do all creative + manufacturing
35% profit margin.
Lean is the way man.
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Doing degenerate stuff with your friends is good for the soul
Anxiety and embarrassment from those types of behaviors, make you just want to go to gym, eat clean, and work hard as fuk after
Why it’s important to behave like a really really bad dog here and there.
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Have friends in villages by the sea / mountains that bartend at night
These homies are 100x happier than types making the same money at a 9-5
Not worn down by the system….might be 30 on paper but have youthful energy of a 22 year old
The path ain’t what it “seems”
Few.
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I questioned my path a lot when I started selling hydration packs on eBay, Etsy & Shopify
I was 23 & spent every dollar to my name to start vibedration.…I’d tell people I was selling hydration packs at music festivals (basically a swap meet vendor) and got a ton of “good luck”…
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Been reading this book at end of the year for the last 4 years
Can’t trap your employees in a prison at work.
Create environment where people can go surf, hike, ski, paddle board, bike, etc when weather is good
Set expectations that work always needs to get done.
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Keeping your foot on the gas after big Wins…is way harder than when u take a big L
After big losses, if you’re a competitive type…u have a vendetta to pay to mother fukers who doubted you
Big wins - everyone’s giving you flowers…giving it more gas here is the separator.
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Having 2-3 homes all in polar opposite places is such a underrated way to live
If you live in a big city and you’re not lying to yourself…being around that many people and chaos drains you after a few months
Need peace / slow pace of beach and mountain house to recharge.
If…
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It really doesn’t take much in 2023 to start building a brand
1. $39 Basic Shopify theme
2. Spend $500 testing brand ideas with fb ads
3. $200 & 30 minutes inc file will setup ur corporation
4. Pay for initial inventory ($5-15k) on 0% credit card….you’re ready to rip
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The mother fukers that tune out all the noise this year gona win huge
Distractions in media hype cycle this year gona be similar to Rona level
Can join normies gossiping about stuff that’s out of your control…..or your can get miles ahead of the pack.
Up to you.
8
27
378
Go to hometown during Christmas and realize nothing changes
Can’t be scared to leave and try to make something of your life.
City’s don’t change much over time and all the same people gona be doing same shit 1,2,3, 4 years later
Chase ur dreams. Hometown always gona be there.
10
31
381
Flying with general population on commercial u realize how pathetic people are
grown adults standing up the minute a plane lands….in full NPC mode. Scurrying around almost hyperventilating
some of the absolute lowest iq behavior on planes / in airports
Need a pj 🛩️
15
20
375
If you’re building for real… shouldn’t be a big deal to post receipts of your operation.
- brand closing in on $100mm in total rev since 2020
- still self funded, haven’t sold any equity to investors
- very profitable because of lean team
- 1 battle tested playbook
20
11
377