Go behind the scenes of video creation with Serena Riddle (@Arizona_DPS) at December’s #SMSsummit for Government. Learn how public agencies can plan, produce & post impactful content while balancing creativity, compliance & clarity. More information here:

Amid economic shifts and media shakeups, some brands found smart, standout ways to connect. @Nike brought legacy and purpose. @Chilis took a bold shot at fast food rivals. Here’s a curated look at the most creative brand moves from a turbulent H1 2025:

Struggling to post consistently? A solid content calendar can make all the difference. This roundup features 32 free templates from top tools like @semrush and @AdobeExpress to help you stay on track. Start planning smarter:

At the upcoming #SMSsummit Higher Ed, Chris Forde (IL Eastern Community Colleges & @LTC_IL) will moderate a panel on what helps social campaigns succeed. Panelists from @HarvardDCE & @PurdueNorthwest will share strategies from planning to post-campaign:

When every second counts, a clear social strategy can save lives. At December’s #SMSsummit for Government, learn from Danielle Shepard of the @CityofTampa on using social media to lead through crisis with trust & clarity. Learn more about her session here:

Experiential marketing is no longer a buzzword—it’s a strategy. From @Prada Beauty’s elegant popup flower markets during NYFW to @AARP’s interactive fan experiences at Rolling Stones concerts, brands are connecting with audiences in unforgettable ways:

Millennials aren’t just back in the spotlight - they never left. Discover how this generation shaped social media & what they want from brands in 2025. They’re not chasing trends, they’re looking for substance. Read the full guide on their social habits:

Coming soon to October's #SMSsummit for Higher Ed: a session with Cait Kruszewski of @smuhalifax. Learn how solo & micro teams can stop chasing vanity metrics and build strategic, student-driven comms models that actually work. More info:

Today’s students trust TikTok more than brochures. At #SMSsummit for Higher Ed, Brooke Hahn of @getflockler will share how institutions are curating authentic UGC that drives recruitment—without risking their brand. Learn more here:

At December's #SMSsummit for Government, Jameil Weldon (@MeckCounty) will share lessons on crisis comms, public trust & data-driven storytelling. Learn how to engage your community even in turbulent waters. Read more about her session here:

AI is reshaping loyalty—moving from broad segments to real-time personalization. For social media strategists, that means smarter targeting, better CX, and more efficient campaigns. Here's how brands like Starbucks are making it work:

Instagram is a powerhouse with 2B users spending 33+ minutes on the platform daily. Discover how brands like @AuntieAnnes & @sweetgreen use the platform to build buzz and connect authentically with audiences. Ready to up your Insta game?

At October's #SMSsummit for Higher Ed, Geisha Garcia (@univmiami) will moderate a panel on building authentic online communities with leaders from @UNC_SOM, @Wellesley & @JMU. Learn to empower student voices & use data to drive real connection. More info:

Is engagement rate outdated? At October's #SMSsummit, Leo Hunt, Social Analytics Lead at @autodesk, will break down why velocity metrics may be the future—and how to use them for smarter content strategy. Learn more about his session here:

From AI-generated plant scams to misleading care advice, this article highlights the growing risks of uncritical AI use in online communities. For social media pros, it’s a powerful reminder that responsible AI use means grounding content in truth & trust:

User-generated content is helping higher ed marketers build trust and save time. Our latest blog article shares many real-world examples—including how @Stanford University and @ColoradoStateU are using student-created posts to great effect. Learn more:

Want social content that actually stops the scroll? At October's #SMSsummit, Shannon Waldschmidt of @TheCignaGroup will share how neuroscience, structure and storytelling can turn views into real engagement. Learn more:

What do @TSA and the @CityOfLasVegas have in common?. They’re two of 19 government agencies using YouTube in smart, strategic ways, from long-form docs to PSA campaigns. Explore the full list and lessons for your team:

WhatsApp is rolling out ads in its Updates tab, Status, and Channels, but not in private chats. @Meta sees this as a new growth channel for businesses on the app. Learn more:

Learn how to turn social analytics into leadership-ready reports that are impossible to ignore. At #SMSsummit for Higher Ed, Andy Murphy of @SienaCollege will moderate a panel with experts from @txst, @umiamimedicine and @StanfordEd. More details here: