Question: If your content is un-shared, does it really exist? Make sharing your content easy by making sharing button widgets clear and accessible.

While #ContentMarketing and #SEO go hand-in-hand, they aren't the same thing. Content marketing creates audience engagement, and SEO channels the power of search towards your brand.

Does your content appear after voice search? Create content around keyphrases that can be intuitively accessed through voice queries.

Still using Meta #Keyword tags? Don’t! Google ignores them, and Bing penalizes sites for them. Make sure your keywords are integrated into your description tags and title tags.

How much thought do you put in writing your description tags? A well-worded description tag can drive traffic, helping boost your ranking.

#SEOP Tip: Can “nofollow” links help rankings? Yes, because Google doesn’t consistently ignore them. Strategically used, they can increase traffic!

#SEOP Tip: Why are outbound links important? When you link to other sites, you signal to search engines that your site is serious about providing useful info.

#SEOP Tip: Are Meta Keyword tags important? Not really. In fact, some search engines – i.e., Bing – may penalize websites for including Meta Keyword tags in their HTML headings. If you have Meta Keyword tags in your webpages, removing them may actually improve your rankings.

Is content length really important? Yes and no. While longer content will keep viewers on your page longer, if that long content is obviously stretched to meet some arbitrary word-count guidelines, users will click away, raising your bounce rate.

What are outbound links? Outbound links are any links from your website to other websites. It tells search engines what your specialty is, and can help direct users to your site. to learn more.

What are ranking signals? These are pieces of data that influence search rankings. While no search engine reveals all of its ranking signals, quality content, backlinks, page speed, and domain name relevance weigh very heavily in these rankings.

#SEOP Tip Know what inbound links are? They’re links to your site from other sites. The more trusted the other sites, the better your rankings!

#SEOP Tip: Optimize your web properties with specific keywords and phrases that your target customer would use for organic search, and provide unique, detailed, useful content that answers their most pertinent questions and gives them a valuable informational resource.

#SEOP tip: Consider adding a forum on your website. Forums enhance engagement, reduce bounce rate, and give you priceless user feedback.

#SEOP trend: High-quality live video. Webcam/phone video doesn’t cut it – brands need high production value to compete.

What is your local profile? Don’t needlessly focus on your national or statewide performance, but pay attention to how successfully you’ve executed your local outreach strategies. How are you doing in your own city/region?

Infographics tip: Don’t obscure your message and call-to-action underneath layers of funky design. We’ve all heard that infographics can be valuable digital tools, but if you’re producing all graphics and no info, what’s the point?

Is your website good enough? Make sure your landing pages are fast, simple and crystal-clear, so that your audience knows exactly how to get what it wants, and can get it quickly.

Looking for a #marketing tip? Post unique video content. Create tutorials, host webinars, and have live question-and-answer sessions with your audience. Having videos boosts brand awareness and creates a personality-driven connection with your users.

Are your digital marketing strategies staying current? New media resources are providing unique opportunities for brand messaging and public engagement. Check out how LinkedIn is making communications seamless: