Ryker 📈
@Ryker_Strategy
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Pursuing YouTube mastery to remove luck out of virality 🧠 YouTube Strategist🍒 Co-Founder of @MoonportMedia 🎬 Want to talk about YouTube? DM me!
My Best threads 👉
Joined August 2019
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Send us removal request.
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Pinned Tweet
I've made concepts for 500+ thumbnails and analyzed over 1000s of others.
To create a viral thumbnail, you have to master these 3 elements
1. Grab viewer's attention
2 Make the message clear and simple
3. Create a Curiosity Gap
Here's how
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You see other channels grow every month, while you're stuck and frustrated.
Thinking, what are they doing differently from me?
Here's how to get 0 to 1M views/month on YouTube with
- ZERO prior experience
- ZERO Financial investment
- No hacks or tricks.
- In just 60-90 days.
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Your Thumbnail has about 3 seconds to
1. Grab my attention (Make me look)
2. Give me the information (Be clear and simple)
3. Make Me click (Curiosity gap etc)
2nd Is by far the most common pit-fall I've seen from YouTubers and thumbnail designers, this includes me
Do this:
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For the next 48 Hours I'll review every thumbnail in the comments under this tweet 🎨
To participate:
1. Like the tweet
2. Comment the video's:
- Title,
- Thumbnail,
- Link or Summary,
I'll reply with a short video with improvements and alternative concept idea(s)
Go👇
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Channel Monetization doesn't have to take long..
In this case it only took 3 videos and about a week.
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Educational channels can die for one common but simple reason:
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9 retention techniques and interesting insights I noticed in MrBeast's recent video:
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Ok, this is a genius title format.
I didn't even notice it being separate until I looked again.
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I am not a YouTube millionaire.
I've got a lot to learn.
Yet I do my best to distil every single bit of my experience and knowledge into threads that people can get value from.
There are a lot of people in the Faceless YouTube who have a lot more knowledge than me.
Yet very
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Growing a community can INCREASE your channel revenue by %50-100 or more, here's how.
You can do this even if:
- You have no time.
- You think you can't provide value.
- You're a small channel
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Creators beware of Editor scams..
This editor messaged me with their portfolio, which had stolen videos made by different editor
The original editor is someone I know personally, so after confirming, I know for a fact the work was stolen
There are also "Editing agency" scams..
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If you understand curiosity gap, you could get A LOT more views..
it's what makes viewers click on your thumbnails the most.
So I created this visual representation of the curiosity gap to help me make the most out of each thumbnail and get more views.
Here's it works 👀
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Don't be fooled, running an automated YouTube isn't easy just because it has the word "automated" in it..
Have you heard of YouTube automation?
(mega thread)
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Just had a few people asking how to separate Shorts views from Long-form on your channel.
I've been living in YouTube analytics for years now so this is second nature to me but for all of you who might not know:
Go to the Advanced tab and click on top left filter drop down:
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People were asking for the links, here are all the extensions & tools:
P.S twitter doesn't like sharing links (and there are a lot of them here)..
unless there is engagement, so if you want more people to experience the awesomeness of the YouTube tool dev community please…
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It took one mention, and you get a block.
See, if you're legit, you wouldn't need to block.
Don't fall for people fake YouTube automation gurus like this, please.
Follow:
@noahmorriz
,
@wono_strategy
,
@PaddyG96
&
@MarioJooss
and a few others if you want genuine (free) value.
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Never in my life have I thought I would have the privilege of receiving 100+ editor applications. Not to mention this fast and efficiently, shout out to
@yt_jobs
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🔥Here's an omega hot YouTube take:
"Shorts viewers are NOT the same as long-form"
False.
If I am right, this could get you MILLIONS of views on long-form.
If I am wrong, you'll get a good laugh and I'll look like a fool.
YOU have nothing to lose, so read this to the end
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You are losing 1.2M+ of potential views because of your ideas
Here are 5 ways to avoid that:
Thread🧵
P.S there's a FREE bonus at the end 👀
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MrBeast Doesn't get 2 Billion views just because of his Ideas, Thumbnails or editing.
This is probably *the* reason behind his success, and no one really talks about it..
It's break it down:
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I Condensed 2+ Hours of a podcast with MrBeast into 7 minutes so you don't have to.
Here are the 31 lessons from MrBeast:
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This video is a perfect example of making a video that serves the regular viewers and fans while having a wide appeal.
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Here's a hot take about YouTube Shorts 🔥:
Just because you can post 3 of them a day.
and because everyone else is doing them.
Does NOT mean that you have to as well.
Here's why:
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1.1M views in 4 days, What a benger video.
Goes straight into the topic, not even an intro, which I personally like.
although I'd add even a 3s-5s intro just to reinstate the title, curious if this is better or not though.
Also definitely recommend beinf familiar with falacies
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This single YouTube comment has ALL the information you need to 5x-10x your views...
I am not joking, this is not clickbait.
All the answers are in front of you.
What do you see? 👇
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Stop showing your face on your thumbnails👁👄👁
The reason why I click on MrBeast or Alex Hormozi faces is because they mean something.
And while, we are psychologically drawn to faces, if your face means nothing, it will do nothing
There's no point drawing your attention if I…
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We have a Long-term job opportunity for multiple editors! 🎬
You'll have a chance to work directly with us and I'll be mentoring you as an editor.
More details in the form below 👇
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What if instead of Subscribers...
YouTube would show Unique Active Viewers Instead?
Genuinely, what was the last time you clicked on the "Subscriptions" tab?
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If you are a YouTuber reading this..
This is the single thing that is most likely to 2x-10x your views:
Brainstorm 10x the ideas you do now.
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I have 5 Empty YouTube Channels for THIS purpose:
YouTube is one of the most powerful education tools.
If you have a goal and want to master ANYTHING
sales, business, storytelling, marketing.. you name it.
Do this:
Step 1. Open YouTube and open settings from the top right…
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Many of the best videos you know, are simple ideas executed well.
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STOP Copying thumbnails
It may very well be ruining your own views..
Here's why:
(Original pic
@TheJosephBlaze
)
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If YouTube had some sort of digital/cryptographic verification for silver & gold play buttons we'd see way less fake gurus out here.
A creator could even choose to be anonymous if need be, but it would still verify the play button as real
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The fact that MrBeast doesn't have someone dedicated full-time to...
Re-design and continuously A/B test old thumbnails full-time is mindboggling to me.
(some seem to be tested but not intensely)
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Let's get the Algorithm misconceptions out of the way..
This time from YouTube Themselves. 👀
Here are 10 Myths about The YouTube Algorithm that might be holding you back.
1. Videos don't get pushed to the viewers, rather..
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This, but for YouTube:
Not 10 ideas a month --> 100 ideas/week
Not 30min for a thumbnail --> 2 - 5hours for thumbnails.
Not randomly speaking to a camera --> script your intros, video etc
Not random 30 second ramble for an intro --> 10 versions of intros, record them, pick…
Doing the basics with ruthless consistency and precision is what makes you advanced, not complexity.
You don’t get bigger by trying to get bigger.
You get bigger by getting better.
Growth then happens as a natural consequence of more people wanting your better stuff.
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I am feeling an urge to help some people.
Drop the following info in the comments 👇:
- channel link
- niche
- problem
- goal
I'll choose 3 people & DM them later this week, you'll get:
-🎁1 Consultation call ($250 Value)
-🎁1 Short playbook/audit for your situation ($75…
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MrBeast is probably the only channel where I can say getting "average", 1x results is a good thing 😂
The tool: (the extension is a free bonus)
It's a game changer finding outlier videos
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Among many channels I see, there's seems to be an expectation that after 10 videos, one of them should blow up...
If you're not prepared to make 100-200 videos before actually seeing growth, YouTube is not for you.
If you're here only for the quick win or to get rich quick,
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If I was a hungry creator on YouTube right now, this would be a no-brainer.
When I started my YouTube journey years ago, paddy's videos was what taught me a lot in the beginning.
Announcing my new business 🎉
An 8-week accelerator program to help YouTubers scale and equip them with world class strategy!
Here’s why I think it’s going to change the game:
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The audience is a huge driving factor behind a thumbnail's CTR.
MrBeast is the primary example of that.
That's called brand preference.
This is the reason people pick Apple over Samsung and vice-versa.
Focus less on copying others and more on your own strengths.
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PART 1.
These are the 5 things you need to improve at to become better at YouTube:
1. Ideas
2. Editing
3. Scriptwriting & Story
4. Camera & voice presence
5. Marketing (Thumbnails/Titles)
Out of these, Ideas are the most important.
But you need to improve your editing first.
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+ 🎁BONUS
I have created a spreadsheet containing over 12,203 Titles to nail down a niche I am working with.
I'll DM it to everyone who likes, follows and retweets this thread
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This guy came out of nowhere 2 years ago, and changed my life with 1 video
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When she's a 1/10 but does not understand the sheer amount of dopamine this gives..
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As a new educational channel, this can cost you MONTHS of progress:
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If you want to win the long-term game of YouTube or as a creator..
You must focus on building the audience.
Use ideas to leverage your exposure and nail down what you do.
Everything else stems from building the audience and viewer satisfaction.
Audience breaks down into:
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MrBeast thumbnails are actually....
Average.
Yeah I said it, they are not the reason why he gets his views..
If you think otherwise you'll get stuck, and stop growing.
Here's what's NOT Average about his channel:
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Success on YouTube may seem to be complicated, but it doesn't have to be
Here are simple 11 rules of thumb to get you started AND can get you to 1M subs:
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This video is an insane outlier.. But not in the way you think:
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Sure you may have your 10, 100k/mo faceless channels...
But do you have these delicious pancakes made by your mom?
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p.s I am still alive, just working on something in the background.
I will come back later with some actual value.
I also have a few promises I made here in my tweets that I need to fulfil, I haven't forgotten :)
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One day, MrBeast will be on the Forbes list, and that day is going to change the landscape creator economy.
Consuming and studying hours of podcasts and videos with him makes it more and more obvious.
That's a day worth looking forward to.
(thread coming up👉🔔)
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Ok I don't know what YouTube is cooking but it's interesting.
Anyone else seen this?
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Give YouTube 10 years or less and there will be more than 1 MrBeast sized creators.
The reason is pretty simple.
MrBeast is not an almighty creator, not everyone like his videos..
Which means there's room for more creators.
Especially with even more viewers.
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"How would you market <boring idea>?"
Got this question in one of my consultations.
My response was:
"I wouldn't, I would market an <interesting idea>"
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Can't believe we already got 40 subscribers in our newsletter!👀
• Video Editing
• Thumbnail Design
• Channel Strategy and Analytics
And we still have a promotion going on, If you subscribe before 26th 11:00 EST we'll email you an analysis with all 3 for FREE worth $599 👇
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Well shit, the YouTube game is about to change forever..
Announcing Sora — our model which creates minute-long videos from a text prompt:
1K
4K
21K
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Looking at the thumbnails I was working on 2+ years ago makes me cringe a lot.
Really makes me think how the hell I even though they were good
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A while ago, one man stood out among the rest..
His first video got countless comments from big channels, and even MrBeast
Hist first video got 1.1M Videos in just 3 days
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A reminder to everyone who has decided to try YouTube with the rise of Automated YT channels.
It's not that easy.
It looks easy from the outside but if you have no experience, knowledge and skills, you may need to fail 100 videos before you finally start seeing returns.
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I made a bet with my friends that I will get to 1,000 Followers by the end of April..
If I don't, They HAVE TO shave my head👨🦲
Naturally, I like my hair so this won't happen 💪
We're 205/1000 of the way there.
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Luck is proportional with action.
Do more and get lucky more.
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If you actually want to grow to millions of views and subscribers..
I TRULY believe that everyone should have an open mind.
A lot of people think:
"MrBeast is just lucky.."
"I hate X, so I won't listen."
All the things you could be learning if you just didn't pick a side..
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Recently I've discovered something that doubled my creativity..
🧵👇
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These 2 videos were posted just hours apart in your recommended feed
Which one do you click on, and why?
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What you don't need to start a YouTube Channel:
- Thousands of $$$ in Equipment
- Perfect editing and skills
- A huge production team
What you do need to start a channel:
- Any camera
- OK internet
- Things to say/do
Hit record, review, learn, apply, repeat.
That's it.
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1/ If you're thinking about starting an automated channel.
You might want to start a normal channel instead, here's why..
Just like the SMMA boom, soon the competition will be everywhere.
If you get in early and you're dedicated, it might be easier.
But as it gets saturated..
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My mom just got a 3 minute UNSKIPPABLE YouTube Automation ad in her native language.. I am dead😭😭
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So apparently you can use Google Ads to advertise any video to an audience that is not suitable for it.
Effectively ruining it's CTR and AVD which would destroy it in the algorithm.
Knowing this I have to bring more attention to it
@hitsman
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Everyone looks up to Mr.Beast.
So you must've heard..
He is insanely obsessed with YouTube.
He has UNLIMITED MOTIVATION to work.
But you're thinking "How do I BECOME Like him?"
For 99% of you, the answer is not what you think.
🧵
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Stop thinking about how to increase your subscriber count
It's Irrelevant.
Focus on views, think about your audience and viewer satisfaction
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People around you probably don't understand you
"Why are you talking to yourself on camera all day!?"
"No one is even listening to you..."
Learning. Editing. Brainstorming. Building an audience.
Good morning to all the creators working their asses off right now.
Keep going 💪
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What's fascinating to me recently with shorts is that it brings so many opportunities for people other than just the typical formats you see.
There are so many unusual opportunities for shorts that most of us wouldn't think about.
You probably wouldn't watch videos about…
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Here's a FREE skill that any editor can get INSTANTLY to help you:
- Get Hired FASTER and more often
- Get Paid MORE (up to 2-3x)
It's called Professionalism, and it's hugely lacking in the Industry at the moment.
Here's what you need to do..
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The only thing changed in this thumbnail is clarity and simplicity, yet it made a big difference.
This what I was talking about in the 2nd step of my last tweet
Which is the most common pit-fall I see in thumbnails (check below)
Props to
@WlnterSkys
and
@Scythe_Clicks
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I have to start by saying you may not have even uploaded a video yet.
Or if you're already on your journey, this will help you get to the next level.
So how can I say that you will get to 1M views in 90 days?
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This might be a random coincidence, but come on, if it was planned it's kind of genius for user engagement.
Well played
@elonmusk
😂
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This is one of the BIGGEST reasons new creators don't grow..
And why experienced ones get stuck.
You're not doing enough.
Or they don't do work that truly matters...
For example:
1. Make more videos.
2. Then, think of better ideas.
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YouTubers and Entrepreneurs out there, whether you're just starting or a Veteran:
Would you find someone recording raw videos of their journey from $0 to $100,000 and beyond interesting?
More like short unedited updates, and lessons, i.e vlogs
Would love to watch🔥
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Doesn't sound too bad 👀
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Meh, but maybe 🤔
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Hell nah, sounds boring🥱
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I was waiting for this kind of feature forever.
was looking for something that would let us separate the data by more specific groups of people, also the ability to see what the journey of a viewer is before and after the watch a certain video
EXCITING NEWS: A new YouTube Studio update enables Creators to analyze their retention charts by audience segments!
When I checked the YouTube dashboard, I discovered an initial roll-out that lets creators break down their retention charts by the following segments:
-
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After a long day of work, I was about to play some games...
But then I accidentally clicked on my "watch later" and watched this banger instead 🤓
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There's also the 6th element that I didn't include: "Strategy"
As much as I and other YouTube consultants want to teach you about this, you don't need it.
You'll passively learn by seeing what works and by learning the rest.
More importantly, you need to get the basics down.
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@PaddyG96
It's easy when you already know how to do YouTube.. aaand that's not most people lol
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I Personally found that experience from YouTube applies in many other areas.
Did I get your attention with this Twitter banner? --> Thumbnails
Improving a website landing page or doing sales? --> Retention
Does this happen to you too, or am I just going crazy? 😵
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When I started about 3 Years ago, there were BARELY any tools for the platform...
And now we have so many amasing tools making the game easier for everybody.
I've listed down EVERY tool that I know/use.
Some of these give an absolutely unfair advantage...
People were asking for the links, here are all the extensions & tools:
P.S twitter doesn't like sharing links (and there are a lot of them here)..
unless there is engagement, so if you want more people to experience the awesomeness of the YouTube tool dev community please…
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These are the exact steps to Improve just like them, 1M/month is only the beginning.
You can go a lot further depending on how much you actually do.
The guide Is separated into 2 parts:
Part 1: Daily practice routine
Part 2: Iteration Plan
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It's crazy.
When you type so much.
You start thinking of the tiniest things by default.
Like the length of these four sentences..
Or how this is one shorter.
I like it.
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A free cheat code to get Jobs 💰💰as an Editor on YouTube.
Don't miss out on this 👀
Finding clients as a beginner Video Editor can be hard.
I’ve created a notion guide and a 5 minute video explaining:
• How to get your first client
• Exact framework I used to land my first client
• Structure for cold DMs
RT + comment “Send”, I’ll DM it.
(Must be following)
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5 Foundational Lessons I learnt from Paddy Galloway when I started🧵
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