We spent some time using the Norbauer Seneca, a $3,600 luxury keyboard.

Norbauer Seneca review: a $3,600 luxury keyboard for the keyboard obsessed

How to build the best keyboard in the world

The Verge, airing my dirty laundry.

It took me a while to fully realize the value of something my company achieved years ago, and continues to savor today. It’s one of our greatest quiet advantages, full stop. It’s not something you hear much about in business circles. In fact, I can’t remember the last time I

I'm writing this on a keyboard that costs more than a MacBook Pro and an iPad Pro COMBINED. Yes, you read that correctly. A keyboard that costs $3,600. It was meticulously built in California by an artisan workshop, Norbauer & Co., whose retrofuturist designs and meticulous

NEW EPISODE: “We had no interest in business. We had no education in business. We were just two creative people bumbling along through this whole thing. And we had some customers who just loved what we were doing.” -Mel Ziegler, co-creator of Banana Republic

"founder-led operations often keep an edge ... because when there’s someone at the top who actually gives a damn about cars, watches, bags, software, or whatever the hell the company makes, it shows up in a million value judgments that can’t be quantified neatly on a

Midjourney sold to the largest number of unique countries of any merchant on Stripe in 2024! Stripe celebrated by sending us this beautiful CRT screen with a retro animated map of our subscriptions around the world. Thanks @stripe! We couldn't have done it without you <3

Not a lot of people understand this... but you actually don’t have to have an opinion about everything. You don’t have to decide if something is good or bad. Marcus Aurelius says limiting the amount of opinions we have is one of the most powerful things we can do in life.

A very nerdy interview I did at the 2024 NorCal keyboard meetup. https://t.co/FqESypDXwo

Love seeing it when a company returns to its roots. A refocusing. Wishing @benjaminclymer and his crew all the best with the new (old) HODINKEE. https://t.co/WXdOuY534Z

I had a fun conversation on Behind the Brand with @BryanElliott, diving deep into luxury keyboards, retro-futurism, Stoicism, and commercial escapism. Amusing to be among such relatively illustrious guests as the founders of Netflix and Twitch, Neil deGrasse Tyson, @RyanHoliday,

We are proud to be stocking two of Ryan Norbauer's creations! The first is R&D 1973 keycap set in GMK’s MTNU profile. The second is the Spacedock, a high-end terrazzo display stand for your most prized keyboards.

Norbauer & Co. is at once my attempt to grapple with existential despair and a failed attempt at retirement. I discuss this and more in my interview with @NovelKeys

“Sometimes, magic is just someone spending more time on something than anyone else might reasonably expect.” –Penn Jillette

RIP Maggie Schpak, creator of modernist metal objects seen in thousands of Hollywood productions. In 2019 I produced this interview for Roddenberry Entertainment (w/historian Karen Christians) about Schpak's work on all Star Trek series from the 70s onward.

Electronic discharge machining (EDM) is such a cool thing. These copper parts are the tools required to make all the features of the mold cavity for the switch housing to be used on our forthcoming Seneca keyboard.

A keyboard enthusiast built a $3,400 electro-capacitive keyboard that supposedly gets rid of stabilizer noise https://t.co/lRAegW2iSf