Dr. Robert Cialdini
@RobertCialdini
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President of INFLUENCE AT WORK and author INFLUENCE and Pre-Suasion.
Phoenix, AZ
Joined April 2009
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I have never had heroes, except for Charlie Munger. Today I learned that the man who was my longtime friend, mentor, and supporter passed yesterday at 99 years and 11 months. Although he missed the century-old mark by only a few days, I don't think it would have mattered to him
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Today marks a new chapter in my long and pleasant journey with Warren Buffett and Charlie Munger at Berkshire Hathaway.
I’ve been invited to speak tomorrow, at their 20th Annual Conference.
Their trust means the world to me, and I’m grateful for their continued support.
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Soon, I’ll be launching the Cialdini Institute, which I consider the capstone undertaking of my career.
The institute will offer opportunities for us to collaborate in teaching and ethically applying the science of influence, as an actionable solution to numerous everyday
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Pre-Suasion has been selected by the Society of Personality and Social Psychology (SPSP) as best book of the year.
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⚡ In this slideshow, I’d like to reveal what might be the most common mistake in persuasion…⚡
I’m confident this advice will help you to increase your persuasive skills.
To help you succeed in getting that YES more often, I’ll provide you with three practical questions to
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Persuasion often boils down to Small BIGS: small changes that get you BIG results.
In this slideshow, I’ll unveil one of them. It demonstrates how changing 1 word can mean the difference between winning and losing a deal.
You’ll gain insights into the principle of loss aversion
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Is This the Single Most Persuasive Word in the English Language?
Not because of what the word means, but because of what the word means you will do.
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A dopamine shot can help you in getting a YES to your request.
In this slideshow I’ll tell you all about it 👇
A friendly reminder for anyone who’s looking for my advice free of charge: please send in your Influence Challenge before May 11:
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What did Dr. Cialdini learn when he attempted to study the most powerful influence approaches? Find out in this video!
#PREsuasion
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Most of my LinkedIn slideshows revolve around the science of persuading others.
However, there are instances where persuading yourself can be the best strategy for achieving your goals.
In this slideshow, I’ll share a simple method to motivate yourself. It’s based on a
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Influence and Pre-Suasion by
@RobertCialdini
plus two other books co-authored with
@scienceofyes
& Noah Goldstein are on the Ultimate
#Neuromarketing
Reading List.
@rogerdooley
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🟡 Remarkably simple strategy for your website 🟡
When it comes to successfully applying the principles of persuasion on commercial websites, most of us would likely recognize these as the most used principles:
Social Proof
Scarcity
Authority
However, thorough research has
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I learned more from this new edition than from the original, which was a revelation. - Bob
#NUDGE
@R_Thaler
@CassSunstein
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This is so important, that it is the foundation of the Scarcity Principle - Dr. C
#Scarcity
#influence
#persuasion
#nobel
#behavioraleconomics
#psychology
#business
#kahneman
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Keep your mouth shut and let the images do the persuading.
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Check out my second
#CialdiniAsks
episode with Duke University Professor,
@danariely
! Join the discussion:
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NEW PODCAST! "I really enjoyed my time with
@shaneaparrish
from
@farnamstreet
. He was particularly insightful. This made a lively conversation." - Dr. Cialdini
#ThinkCialdini
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In good company - most gratified. 26 Books Anyone Thirsting for Success Should Read
@Inc
.
@salubriousdish
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In this video, I’ll explain what Decision Triggers are, why they play a crucial role in the science of persuasion and how a grocery store managed to increase their revenue by 100%
Allow me to share why I think Decision Triggers are crucial.
We live in a world where things are
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NEW PODCAST! "I really enjoyed my time with
@shaneaparrish
from
@farnamstreet
. He was particularly insightful. This made a lively conversation." - Dr. Cialdini
#ThinkCialdini
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🎉🎉🎉 It’s my birthday! Therefore, I would like to invite you to share your Influence Challenge with me. I might help you with it personally, free of charge.
In this video, I’ll tell you all about this unique opportunity 👇
But you can also go to my webpage directly:
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Do you ever need to persuade people with a 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗺𝗲𝘀𝘀𝗮𝗴𝗲?
Then there is a technique from which you can benefit. It’s called:
👉 the 𝗝𝗲𝗻𝗴𝗮 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲 👈
It’s another gem from the best-selling and award-winning book Online Influence by my colleague
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🟡 Announcing my partnership with Bas Wouters 🟡
As you may already be aware, I’ll be launching the Cialdini Institute soon. Although it bears my name, this endeavor is far from a solo effort.
For one, I’m delighted to be accompanied by someone truly exceptional: Bas Wouters.
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Just finished Adam Grant’s new book, Think Again and it’s terrific. Then I remembered interviewing Adam a couple of years ago and thought I’d share that interview with you now. Enjoy both. - Bob
@AdamMGrant
#ThinkAgain
#ThinkCialdini
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Did you know that only around 𝟱𝟬% of meeting time is effective, well used, and engaging?
Fortunately there’s an easy strategy to improve the chances that your next meeting will be effective:
👉 Ask a 𝗰𝗹𝗲𝗮𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 at the end of the meeting
👉 And wait for your
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Do you ever feel frustrated when someone fails to honor a commitment? 👈
There might be a solution in today’s slideshow…
This is what it will disclose:
🟡 How researchers reduced no-shows from 50% to 5%
🟡 What simple strategy they employed for this spectacular reduction
🟡
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“I feel gratified to be part of this groundbreaking research approach.”-Bob
30 behavioral scientists designed a 54 condition “megastudy” to increase the gym visits of
@24hourfitness
members. TODAY our results are out in
@Nature
@katy_milkman
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⭐ Hundreds of people liked my post on…
… loss aversion.
That’s why in this slideshow I have another compelling example that might interest you.
It's an example of a Small BIG once again.
Small BIGs: small changes that deliver big outcomes.
Are you interested in the power
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As you may know, I’m launching the Cialdini Institute.
My goal is to help as many people as possible overcome their influence challenges – big and small – making them happier as a person and more successful as a professional.
However, I can’t achieve this alone.
Therefore, I’m
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Warren Buffett is widely regarded as the greatest financial investor of our time. His practices offer valuable lessons not only in finance but also in persuasion.
In this slideshow, I’ll reveal a technique employed by Buffett in his annual reports that builds trust among his
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I recently caught up with bestselling author,
@AdamMGrant
. Check out our conversation:
#CialdiniAsks
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Charlie discusses his 24 rules for avoiding human misjudgement - ENJOY!
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The communication medium IS the message. Face-to-face requests are 34 times more successful than emails.
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Kahneman and Tversky went on to show that mistakes in human judgment are not exceptions but the rule.
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I’m delighted to announce that at the moment of writing this, 5,911 influence enthusiasts have already registered for our launch webinar on June 15 and 17, which warms my heart for a couple of reasons.
Click to register free of charge as well: 👈
👉
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💡𝗥𝗲𝘃𝗲𝗮𝗹𝗶𝗻𝗴 𝗮 𝗰𝗼𝗺𝗺𝗼𝗻 𝗺𝗶𝘀𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝗦𝗰𝗮𝗿𝗰𝗶𝘁𝘆💡
It's important to understand that the principle of scarcity can significantly boost a product or service's desirability, but it won't alter the actual experience.
Scarcity can manifest
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Do you ever have to propose a budget? 💰
Then I would advise you to view the slideshow below 👇
It reveals a crucial mistake that many people make when proposing their budget. I’m confident that once you’ve seen it, you’ll never make it again.
This insight is one of the many
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Looking for the official current version of INFLUENCE in paperback? Look no further:
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In today’s slideshow, I’ll reveal what I’d rate the 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝘃𝗲 𝗼𝗳 𝗮𝗹𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 that have emerged in the last 20 years… ⭐
Understanding the underlying science will help you apply this practice and consequently
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👇 This is how you can effectively present 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗻𝗲𝘄 👇
If you’re interested in learning more about this and many other persuasion strategies, I invite you to visit my website.
Just click the link to learn more:
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Are you curious to uncover how McDonald’s achieved a remarkable 55% increase in dessert sales by applying the science of persuasion?
Then I warmly invite you to my upcoming webinar, where I’ll reveal the answer, free of charge:
- June 15 and 17
- Launch of the Cialdini
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6 Psychological Methods That Will Make People Buy Anything
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There’s a big mistake you don’t want to make as a business professional 👈
Or in any position, for that matter.
A troublesome story from a Sydney business owner vividly illustrates this mistake and its consequences.
In this slideshow, you’ll discover:
🟡 What happened to the
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𝐌𝐜𝐃𝐨𝐧𝐚𝐥𝐝’𝐬 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐬𝐚𝐥𝐞𝐬 𝐛𝐲 𝟓𝟓% using a simple influence strategy.
View the video to discover which strategy ⭐
Do you want to increase your influence? 𝐂𝐥𝐢𝐜𝐤 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 to my newsletter: 👈
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NOW offering VIRTUAL keynotes!!! We understand, now, more than ever, the importance to keep
#learning
. Social distancing shouldn't stop us - and it's not stopping your competition. Check out our
#virtual
#keynote
offerings here:
#influence
#persuasion
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Most people prepare well for their job interview. However, they often overlook one important question.
In this slideshow, I’ll reveal:
👉 What this question is
👉 How to best ask it
👉 And how you can also apply the strategy behind it in a sales context
If you’re interested
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What is
#socialproof
? A phenomenon where people assume the actions of others in an attempt to reflect correct behavior.
#PREsuasion
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I'm thrilled to announce that my new book
#PREsuasion
, is now available! Learn how to become a successful persuader:
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Does this really need to be said? People buy from people they like, and nobody likes anybody who isn't nice.
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𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝘄𝗵𝗮𝘁 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲? Then I recommend watching the video below 👇
Last week I found myself in the Netherlands, where I hosted two seminars: one for marketing agency representatives, and another for a broad audience of influence
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Dr. Cialdini has found a hack for procrastination which he is constantly and effectively using.
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As you may know, small changes can deliver big results.
The e-commerce case in this slideshow is a compelling example. It shows how changing 1 single word can lead to 300% more transactions.
That’s what I call a: Small BIG ⭐
In the free webinar I’m hosting this Thursday and
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Great use of Social Proof combined with Scarcity from The Arizona Republic
@azcentral
and
@JenAFifield
!
#vote
#vote2020
#ThinkCialdini
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Psychologist Robert Cialdini dissects what makes the world's most successful investor so incredibly persuasive.
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You asked for Dr. Cialdini's advice on COVID and applying the principles of persuasion to change our irrational and negative behaviors. Well, he has delivered!!! Read his blog post here:
#covid
#corona
#influence
#persuasion
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Until recently, I would have advised against using social proof in certain cases. However, new research has revealed an ethical and very effective approach to still apply social proof in such circumstances.
In this slideshow, I’ll share:
• What this new research has uncovered
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Success is not a matter of luck—it’s an algorithm
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Are you guilty of failing to hit goals? You need just two minutes a day (and a pen) to improve your success rates.
@staceycav
@Inc
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Arguing against your self-interest creates a perception of honesty & trustworthiness putting you in a more persuasive position.
#PREsuasion
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I just got a great piece of news. Our YouTube video on the 6 principles of Influence is now at 10 million views. This level of success is due in large part to my partner on the video, Steve J. Martin, and our Director of Communications, Eily VanderMeer.
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There’s a highly effective strategy to 𝗯𝗼𝗼𝘀𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 ⭐
I regard it as the 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝘃𝗲 𝗼𝗳 𝗮𝗹𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 that have emerged in the last two decades.
That’s why I bring it to your attention by
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Rising trend in mass shootings 'linked to widespread media coverage' (they also normalize the behavior)
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Why would people pay $250 for… a cupcake?
Well, because one of the Principles of Persuasion is at play.
In this slideshow, I’ll share a case in which people indeed paid that incredible amount for one single cupcake.
You’ll discover:
⭐ What principle tempted people to do so
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👉 My LinkedIn Slideshow With The Most Comments 👈
After several months of actively engaging on LinkedIn, I must say I really enjoy connecting with fellow influence enthusiasts.
One slideshow, in particular, stood out in terms of the number of comments it received: the one
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Cialdini has synthesized years of research on social influence into six universal principles .............
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Excited to be speaking to Harvard’s
@Kennedy_School
on Pre-Suasion.
#influence
#thinkcialdini
#persuasion
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What if you could increase the number of donations for your charity with a small change in your request?
Wouldn’t that make fundraising a much more pleasant activity?
Well, it’s possible.
In today’s slideshow, I’ll share the story of a troupe of Boy Scouts selling popcorn.
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I'm thrilled to announce the
#CialdiniAsks
series! In each episode, I get beneath the surface of successful & inspirational professionals.
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What do business suits have to do with jaywalking? 👈
Well, more than you might initially think.
In this slideshow, I’ll guide you through a fascinating study that provides valuable insights into human decision-making.
Here’s what you’ll learn:
🟡 Which Principle of
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Bloomberg Opinion columnist Barry
@Ritholtz
interviews Dr. Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University and an expert in the fields of persuasion, compliance and negotiation.
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Congrats to Richard Thaler on winning The Nobel Prize in Economics! Check out this Cialdini Asks episode w/ Richard
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People come to your content because you attracted them, but will they leave satisfied?
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There’s a word that will help you gain 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚.
In today’s slideshow, you’ll discover which word to use - and which definitely NOT.
Want to unlock more persuasive insights? Feel free to subscribe to my Newsletter: 👈
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How can you help people stick to their promise?
Gordon Sinclair, a restaurateur in Chicago, found an easy-to-implement strategy, consisting of two magic words 👈
In this slideshow you’ll find out:
⭐ What these two magic words are
⭐ What Principle of Persuasion they harness
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There’s an 𝐞𝐱𝐭𝐫𝐞𝐦𝐞𝐥𝐲 𝐬𝐢𝐦𝐩𝐥𝐞 𝐭𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞 to increase your chances of getting someone’s YES.
Watch the video to discover ⭐
Want to boost your results structurally? 𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 to attend my Influence Amplified Conference: 👈
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Would you like to discover a win-win negotiation strategy? 👈
Consider viewing today’s slideshow.
It outlines an easy strategy that enhances the success rate of negotiators by 80% in achieving mutually beneficial results.
This is what you’ll learn:
🟡 Which Principle of
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In good company - most gratified. 26 Books Anyone Thirsting for Success Should Read
@Inc
@salubriousdish
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How humble you are about your own intellect says a lot according to this study:
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In meetings, sit across the person you want to influence. A speaker in full view usually determines the outcome of a discussion.
#PREsuasion
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Why we pretend to know more than we do. Unless your are a teenager, then you really do know more :p
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⭐ Thank you ⭐
2023 has been a remarkable year, significantly attributed to the launch of the Cialdini Institute.
Whether you’re engaging with us through social media or participating in our programs, we can’t overemphasize the value of your involvement.
Therefore, consider
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Thank you
@AdamMGrant
for your endorsement. Glad you agree it's the moments before a message that count.
#PREsuasion
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When you’re happy, your attention zooms out, “paying attention to the globality of concepts, situations, or objects"
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⭐ This strategy could be your key to achieving your 2024 goals ⭐
It’s that time of the year when many of us set goals. There’s a strategy that could actually help you achieve those goals.
That’s why I’m republishing one of last year’s slideshows.
Here’s what you’ll discover:
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Listen to this new Bulletproof podcast with Dr. Cialdini!
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HELP! People are telling me that we can't reach 11.5 million views by 8am pacific time tomorrow. I think the power of our fans is underestimated. Help me prove them wrong and show them how amazing our community is!
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We are proud to announce Dr. Robert Cialdini's
#PREsuasion
has officially made the
@nytimes
Bestseller list!
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Amazon just opened an NYC shop. Only stocks 3K of the most popular data-driven titles based on reviews & purchases & Dr. C's on top...twice!
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Have you ever led a team towards a goal?
Then you may be acquainted with the phenomenon where certain team members tend to slow down once they’ve made progress.
As a manager or team leader, it’s essential to prevent such deceleration from occurring. Luckily, we can rely on the
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The Science of How to Stay Focussssss.......Oh look, a bird!
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This smart strategy will help you achieve your goals 👈
It’s that time of the year when many of us are striving to achieve the goals we set on January 1.
Well, there’s a science-based strategy that proves highly effective in achieving these goals. You can employ it for personal
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Complaining about negative events actually cements their impact. Don't vent.
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👇 Here’s a question for you to chew on 👇
What could make people more confident within seconds?
An answer to this question was given by the gumball study.
In this slideshow you’ll learn:
👉 How this study provides insight into building confidence and motivation
👉 What
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