Richard Hearne
@RedCardinal
Followers
1K
Following
6K
Media
322
Statuses
8K
Richard Hearne, https://t.co/Snrr3a1mO1: these days mainly interested in Technical SEO and Machine Learning.
Phuket
Joined December 2007
Community Notes introduces an AI contributor to add notes where requested:
0
0
1
Man-oh-man. What is Google doing with this latest update? Some of the link spam now proliferating in SERPs is frankly bananas. There might be ongoing changes to remove it, but some very ugly crap getting surfaced currently.
0
0
0
Bananas: https://t.co/rqIHIYGWwF No idea how he can be so calm about this, but speaks volumes for his character.
0
0
2
Top notch. I'd give this guy a job in a heartbeat: https://t.co/T71rEFw1zA
0
0
1
5. "Answer engines do not have a summarization feature in the rag pipeline" - I *think* several leaks have pointed to Google summarising webpages to a single sentence overview, and that these summaries *may* be used for AI Overviews and AI Mode. Interested is speakers view?
0
0
0
4. "Answer engines can only read ~100 character snip from each page" - I think it would be super useful to get the source of this claim, and whether to applies to all/some of the AEs referenced throughout.
1
0
0
3. Quite a few of the stats and figures depend on "all other things being comparable". For example "Natural Language URLs get 11.4% more citations". This sounds like it may fit the classic correlation vs. causation problem. Can analysis assume content on these URLs is comparable?
1
0
0
2. "Answer engines only see a few crucial pieces of information" - slides indicate ChatGPT data, while speaker refers to "answer engines". We don't know what the biggest answer engine (Google - AIO, AI Mode) sees, although Gemini may be close proxy. Can speaker provide evidence?
1
0
0
1. The "old dichotomy" hasn't been users go to websites for a long time. Google has been, and still is, the gatekeeper to the web. Which means AIO and AI mode are going to be the main players for the foreseeable future.
1
0
0
This is really good from @JBlyskal + @techseoconnect : https://t.co/HUPdwbM2nj "We Analyzed 250,000,000 AI Search Responses: Here’s What We Found" That said, I have a few questions about this analysis.
1
0
2
Class act, as usual:
Here's the link: https://t.co/8RqoicVvHm I spent about 3x as long on this as planned 😅 (and still want to do v2) so any Likes are much appreciated.
0
0
1
One of the most useful pieces of SEO research I've seen in quite some time. Very simple, yet likely also very powerful:
If your content hasn't been touched in the last 90 days, you're probably not beating NerdWallet. NerdWallet is updating key money pages every 115 days. Most of page one waits a year.
1
0
1
Hey @guardian @GuardianAus your scroll-x ads are particularly broken today - cannot access content. See video of page at https://t.co/iMkVkmDmRe (AU IP space)
0
0
0
Some great stats and analysis in here. Also goodbye Top Stories Carousel, right @patrickstox? So lucky to be able to analyse big data like this (and we're so lucky it's shared):
Lots of people at #AhrefsEvolve were asking for my slides. I've uploaded them to https://t.co/OknXWpZkAy so that everyone can see them.
0
0
1
Hey @guardian @guardiantech your takeover ads are totally ruining my web experience. The entire page gets downscaled when the takeover loads (video below, third refresh re-triggered the takeover). 4k monitor @ 150% scaling. Chrome, Win11.
0
0
0
Nice to see some more theoretical SEO articles. This is a good read IMO: https://t.co/gi5g2aD9KK
hobo-web.co.uk
In short, E-E-A-T is Quality Score. Or thereabouts.
0
0
0
Gary's fingerprints all over this: 'And when we say "last modification", we actually mean "last significant modification".'
0
0
0
Hey @guardian I've worked on image cropping at scale, and know how hard it can be to address all edge cases, but this one is pretty bad to show on your Int homepage: Headless Kerry James Marshall
0
0
0
This snippet doesn't appear anywhere on that page. https://t.co/dxs9NAsg4r Looks AI generated, but no indication of that on SERP if so.
0
0
0