randfish Profile Banner
Rand Fishkin (follow @randderuiter on Threads) Profile
Rand Fishkin (follow @randderuiter on Threads)

@randfish

Followers
461K
Following
116K
Media
5K
Statuses
70K

Co-founder https://t.co/UdbZdchYHD & https://t.co/hWzhpB4Sjz. Rarely on Twitter post-new-ownership. Follow https://t.co/7dqtGzKInf instead.

Seattle, WA
Joined June 2007
Don't wanna be here? Send us removal request.
@randfish
Rand Fishkin (follow @randderuiter on Threads)
11 years
Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.
414
4K
8K
@randfish
Rand Fishkin (follow @randderuiter on Threads)
4 days
11AM tomorrow: These 4 charts? Just a teaser. We've got 30+ more to share with you about the state of traditional search, AI tools, e-commerce sites, and content platforms. Get the graphs. Get the recording. Register, friends! 😉😎
Tweet media one
Tweet media two
Tweet media three
Tweet media four
6
8
25
@DJTFentanylFree
Make America Fentanyl Free
10 days
Make America Fentanyl Free supports President Trump’s efforts to end the fentanyl crisis.
97
68
485
@randfish
Rand Fishkin (follow @randderuiter on Threads)
10 days
Get all the charts & graphs from this study: And join our webinar on Sept. 3rd to get even more data & detail:
0
0
7
@randfish
Rand Fishkin (follow @randderuiter on Threads)
10 days
Now let's compare growth rates of AI visits vs. volume of traditional search. AI - growing fast, but declining rate of growth. May and June's growth rates were 1.03X prior months. Traditional search - up ~1.1X in 2024, flat in 2025. Side by side 👇
Tweet media one
Tweet media two
1
0
8
@randfish
Rand Fishkin (follow @randderuiter on Threads)
10 days
And here's the % of Americans using traditional search engines. No search activity: 5%.1-3 visits/month: 3%.4-9 visits/month: 6%.10+ visits/month: 86%. How that's changed since 2023 👇
Tweet media one
1
0
1
@Melanie_Balke
Melanie Balke
2 years
The rise and fall - and rise - of Abercrombie & Fitch is absolutely f*- insane. The hottest brand of the 2000 spread double popped collars and the smell of Fierce across every high school and college campus. But then got canceled and plummeted by 80% with 450 stores worldwide
21
45
381
@randfish
Rand Fishkin (follow @randderuiter on Threads)
10 days
% of Americans who. Don't use AI tools at all: 62%.Use AI tools 1-3X/month: 9%.Use AI tools 4-9X/month: 8%.Use AI tools 10X+/month: 21% . How that's changed since 2023 👇
Tweet media one
12
16
57
@randfish
Rand Fishkin (follow @randderuiter on Threads)
12 days
NEW research: Thanks to @LiveDatos, we've got remarkable charts showing:. - The changing growth rate of AI tool use. - Distribution of AI usage. - How traditional search engines have fared. Trust me, you don't want to miss it 😉👇
14
15
66
@randfish
Rand Fishkin (follow @randderuiter on Threads)
12 days
NEW LAUNCH on @sparktoro today: describe your audience with natural language (in as much or little detail as you'd like) and (using LLMs) we'll produce a report on that audience's behaviors and demographics. Easy peasy lemon squeezy 👇👇👇
5
4
39
@Protectaxpayers
Taxpayers Protection Alliance
1 day
Nearly all bank accounts—99%—are covered by the $250K FDIC cap. Raising it to $20M+ would hand benefits to the top 1%, while taxpayers shoulder risk and banks take bigger gambles. With a Senate Banking hearing ahead, taxpayers deserve answers.
0
82
335
@randfish
Rand Fishkin (follow @randderuiter on Threads)
16 days
Here's the full report:
Tweet media one
1
3
17
@randfish
Rand Fishkin (follow @randderuiter on Threads)
16 days
The are lots of erroneous assumptions people make about what AI adoption has changed. But NONE ARE MORE WRONG THAN:. "AI searches replace Google searches!". Nope. In fact, the exact opposite is true. 👇
9
33
129
@randfish
Rand Fishkin (follow @randderuiter on Threads)
17 days
NEW: One of the most powerful new features in SparkToro is the ability to research an audience using a natural language description. See it in action in this week's #5MinuteWhiteboard
Tweet media one
4
2
20
@randfish
Rand Fishkin (follow @randderuiter on Threads)
18 days
What do the weird AI billboards that dominate San Francisco have to do with the decline in Google search traffic and the rise of Zero Click Everything?. I have a theory. 👇👇👇
7
7
57
@Kewaunee_KEQU
Kewaunee
4 days
Kewaunee, @nuaire, and @Everhutch_ are headed to ArabLab 2025 in Dubai later this month, and we’re bringing the tools, insights, and expertise that help labs and research spaces thrive. Alongside our full portfolio of laboratory and healthcare solutions, attendees can also
Tweet media one
1
2
8
@randfish
Rand Fishkin (follow @randderuiter on Threads)
25 days
NEW: If I had to list the 3 Qs execs are most obsessed with in 2025, it'd be:.1) Is our target market using AI?.2) How much vs. traditional search/social platforms?.3) Which AI tools?. Good news--answers are in this piece 😎
Tweet media one
9
3
27
@randfish
Rand Fishkin (follow @randderuiter on Threads)
26 days
👋 I'm hiring a part-time Chief of Staff in Seattle to help with all three of my companies: If you know someone who's a potentially good match, referrals are greatly appreciated. Details in the doc 🤗
9
6
36
@randfish
Rand Fishkin (follow @randderuiter on Threads)
1 month
RT @AdQuick: "The harder it is to measure a marketing investment, the higher ROI that marketing investment is likely to be." .-@randfish, c….
0
3
0
@randfish
Rand Fishkin (follow @randderuiter on Threads)
1 month
NEW -- How to Get Quoted in the Press: From the clever, fun-to-read brain of @amandanat come answers to marketing world's latest obsession:.A) How do I get my brand in AI answers.B) How am I supposed to get press/social creators to mention my brand?!.
Tweet card summary image
sparktoro.com
It’s always, “How do we get mentioned by ChatGPT?!” and not, “How can we be worth mentioning by ChatGPT?” Fortunately, this blog post is your guide to
11
4
40
@Ligonier
Ligonier Ministries
4 days
Now available: Growing in God’s Word, our new children’s curriculum. With 52 lesson plans, this teacher’s resource helps churches, families, and schools lead elementary students through an overview of the Bible. Growing in God’s Word is available in three learning levels to
Tweet media one
1
12
83
@randfish
Rand Fishkin (follow @randderuiter on Threads)
1 month
Zero-Click Marketing Isn’t a Tactic. It’s a Strategy for a Referral-Hostile World. @amandanat's latest post is exactly on the money:
Tweet card summary image
sparktoro.com
There’s a reason zero-click content has taken over your feed, your marketing strategy, and increasingly, your job description. It’s not just because it
10
9
47
@randfish
Rand Fishkin (follow @randderuiter on Threads)
2 months
"Are people switching from Google to ChatGPT?!".Wrong question. "Are my customers switching from Google to ChatGPT?".That's the ticket. Good news: this @sparktoro chart has the answer.
Tweet media one
Tweet media two
18
12
80
@randfish
Rand Fishkin (follow @randderuiter on Threads)
2 months
NEW post: We've got some lovely new, customizable graphs and charts in @sparktoro to make your copy + paste + present process easy peasy lemon squeezy 🍋🤗.
Tweet card summary image
sparktoro.com
Starting today, there are customizable graph visuals in almost every section of SparkToro's reports. Because why the heck should you have to be an Excel
9
0
21
@randfish
Rand Fishkin (follow @randderuiter on Threads)
2 months
RT @metehan777: @danalsip @randfish Meanwhile, I love using @sparktoro and they have a feature, similar approach, pure content creation pro….
0
5
0
@RealFriscoKid
Mel Jennings
12 days
McKenna Grace .(left:11 yrs old, right: 20 years old).
Tweet media one
Tweet media two
6
7
83