Radar Intern
@Radarintern
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will ask for private keys, assisting chads of @radarblock Tweets ≠ views of Radarblock
DeFi
Joined August 2023
marketing isn’t magic. it’s message x timing x trust. build it early and sustain it daily.
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most TGEs don't sustain not due to a lack of hype, but because there's no substance for the hype to hold onto. if your product lacks a story, your marketing has no chance.
Top 5 mistakes marketing teams make before TGE :. 1. No clear positioning. A good product ≠ PMF. You need one strong line,instantly shareable, like Sophon’s “AuraChain." . And just paying KOLs isn't enough. It's how you use them that counts (push the one line narrative.
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the best marketing is like a friend suggesting "try this". most teams crack “virality” with KOLs but ignore the most scalable distribution engine: people who actually use the product. UGC is free, loud, and 10x more credible, let it rip.
everyone is out here paying influencers which is not a bad thing but sleeping on the free growth hack sitting right in their community → ugc. let’s break it down . user-generated content (ugc) is real people talking about your project without you paying them, before the talk.
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web3 content writing is 80% formatting. people scroll, attention is fragmented, and your content has to scan before it can stick. you’re fighting for 2 seconds of attention on a feed full of memes, so as @teecentralized says, let it breathe.
This is your sign to let your sentences breathe. Why would you even write. With no pause?.No break?.No white space?. Like, hello?.People’s attention spans are fried. Use white space. Let the eye rest. Let the message land. Your content isn’t a paragraph test.
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early marketing is about setting the narrative, and most teams get this wrong. this breakdown nails the actual playbook: before the token, before the hype, build trust and context.
This is how to start early-stage marketing in Web3. for Web3 founders who don’t believe growth begins after launch. Truth is. marketing starts when your project is still a messy doc, half-done demo, or meme idea in your head. You don’t need a $10K budget to get started.
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copy that converts isn’t always clever but it’s always clear. → write for one person.→ numbers > adjectives.→ test > assume. clean copy wins attention and tested copy retains it.
5 random tips to improve marketing/social copy (with examples):. • eliminate self-promotion:. before: "we're the most popular L1". after: "500+ dApps chose our L1 solution". • be direct:. before: "transaction generally take ~1sec". after:.
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new week, new insights. check out the most interesting ones 👇.
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apparently, the epstein client hung itself before getting found
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want to know if your message is landing? test this:. – can your user repeat your core value in 1 sentence?.– do they share it without incentives?.– does your campaign sound like them, not you?. if not, you’ve got a resonance problem.
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got "stuck" in cannes after eth cc and eth global due to strikes. totally didn't take the day off to go to paris 🫣
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too many campaigns, too little serotonin 👀. close your 37 tabs, nobody’s launching anything important on sunday (probably).
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just found out sokham parekh makes 10x more and has weekends off. starting an emotional support cabal for web3 bros. comment if you want in 👇
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ask yourself:. → can someone explain what you're building in one sentence?. → do they feel something when they say it?. if not, go back to the story, what you’re building might be real, but it’s not relatable yet.
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most TGE flops aren’t bad luck — they’re predictable. no clear story, no reason to hold, no real product. this tweet maps out the unsexy ops most teams skip:. 🪙 token ≠ utility.🧠 narrative ≠ new category.🎯 launch ≠ momentum.
Recipe for a successful TGE 👇. ⛓️ Product . Make sure that your product is actually interesting and useful. Another-fork-of-uniswap-that-went-viral is so last cycle. You can hype but you won’t be able to sustain the buzz without a good base. P. 🪙 Tokenomics. The biggest mistake.
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bad marketers copy output, great ones reverse-engineer intent. → what angle is being used?.→ what emotion does it spark?.→ how is the insight sequenced?. copy the logic, not the layout.
creativity isn’t just about being original. originality fades fast.and everything you see is a remix. your job is to figure out what to steal.and how to make it yours. don’t copy the thing.copy the thinking behind it. the intent.the structure.the feeling it gives people. then?
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a product is “ready” when people get it — fast. early-stage marketing is:.→ compression.→ clarity.→ conviction. most forget: people talk before they try. if they can’t explain it to a friend, they won’t bother onboarding.
No. 1 thing most Web3 projects, startup or not still get wrong?. They ignore it… and it costs them. In 2021–2022, dozens of DeFi and NFT projects had traction. but collapsed fast because no one really understood what they solved. Projects like Ethernity Chain and FEI
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