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biggest mistake brands make when trying to “build an audience”:. they try to force it. audiences aren’t built by constant asks, gimmicks, or fake engagement. they grow when people want to stick around because the content, voice, and value make it worth it.

gonna stick to memes.

hype is overhyped.

we're almost 500 strong in ~3 days. this is wild. thank you so much to all those who have joined so far. but question still remains: why haven't you joined your fellow interns yet?

nuance to yesterday's post:. most long-form flops because it’s bloated. one idea stretched into twenty minutes, no structure, no reason to keep reading/watching. but when it’s tight, layered, and actually gives value, then long-form still builds trust and authority better.

wonder how many people thought i was just posting a pic of the ring. .

that ring has some serious attention to detail.

aware i probably butchered the use of commas there.

audience growth isn’t magic, it’s a chain reaction:. value → trust → engagement → growth. deliver value first, which earns trust, which then creates engagement, and, finally, growth happens on its own. most accounts try to skip these initial steps; that’s why their audience.

the reality of working in crypto marketing.

(fully aware of the irony of using short-form content to make this point).

long-form content isn’t dead, you’re just shit at it.

just trying to do my job, man…

fin.

you can of course use a mixture of each together as they’re not always stand alone categories but using the ones that target your audience’s needs & wants are the ones that will perform best. now go back and figure out which one(s) i used in my first post & let me know if i.

7️⃣ tutorial. tutorial hooks do well because they offer instant value. keep it actionable. example:.how to launch your first memecoin in 10 mins (no dev needed).

6️⃣ negative. negative hooks stand out. they challenge assumptions and promise clarity. example:.most crypto marketing advice is useless….here’s what actually works.

5️⃣ question. this is usually a bit weaker vs the rest but can work well when done right because questions make people pause. if it’s something they’re already thinking about, they’ll read. example:.why are top builders moving to X chain?.

4️⃣ comparison. a vs b is simple and effective. it helps people decide. contrast creates clarity. example:.web3 onboarding: memecoins vs dApps. which one actually works?.

3️⃣ common mistakes. highlight what most people are doing wrong. fear of messing up is a powerful motivator. example:.5 mistakes killing your community engagement (and how to fix them).