Rachel Cravit
@RachelCravit
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B2B SaaS content marketer & writer | Dog mom 🐶 | YYZ ➡️ CHS 🇨🇦🇺🇸
Joined February 2019
“I am who I am” is not a sign of a strong identity. It’s a mark of a closed mind. A rigid sense of self is a barrier to growth. It makes you a prisoner of your past. Prior patterns don't have to dictate future decisions. Who you've been shouldn't limit who you become.
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Discover three practical ways to enhance your #MobileApp’s performance in this new Glassbox blog! 🔎📱 ➡️ https://t.co/sCnWsKZlV1
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David Zaslav, CEO of Warner Bros Discovery, hit with a massive "Pay your writers!" chant from Boston University students during his commencement speech. Love to see it. #WGAstrong
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"If you are unwilling to disrupt your business, there will always be someone willing to do it for you." #facts
In 2000, Blockbuster was the movie rental king with 60,000 stores and 9,000 employees. Reed Hastings and I, on the other hand, were just two Silicon Valley geeks with a DVD-rental-by-mail idea. We’d been struggling since 1998 to find a way to make it work, and by the summer of
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Content writing is so much fun when you find the topics genuinely fascinating.😊 AI, CX, customer demands in the Instant Gratification Era... could nerd out about this stuff all day. Also, before this post I had no idea 100 milliseconds in latency could cost Amazon $5B 🤯
Customers know want what they want and they want it FAST. And it’s up to you and your brand to keep up with the pace, or lose. Check out our most recent blog to learn more about #PerformanceMonitoring in the instant gratification era 👇 https://t.co/l1XoJuODE8
#CX #Ecommerce
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We pay too much attention to the most confident voices—and too little attention to the most thoughtful ones. Certainty is not a sign of credibility. Speaking assertively is not a substitute for thinking deeply. It's better to learn from complex thinkers than smooth talkers.
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actually though 😂
one day you’re young and cool and the next you’re thinking about b2b SaaS
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Fascinating thread! Groups of kindergartners built taller marshmallow towers than MBA students because they weren't preoccupied w/ figuring out unspoken heirarchical rules & jumped right in to experimenting/failing/learning/improving. They were more innovative & agile! Love this
A famous experiment exposed the No. 1 killer of high-performing teams. Here it is (and how you overcome it):
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Our 5th annual content marketing salary survey is live! Help us collect data by submitting your 2022 salary data & sharing the link🙂 We're donating $1 for the first 500 respondents to 826 National, a non-profit that helps young writers find their voice👉 https://t.co/RwwitnVCVv
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I was not asked to share this or leave a review and am not connected to Friday Growth Notes in any way, was genuinely just blown away by the content 🔥 Thanks for being so generous with your insights @adamcgoyette! Also, that data scraping tip for competitor contract renewals 🤯
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It's a tough world out there for creators... Over half of Google searches end without a click. And social media platforms ding you for linking out. What to do? Beat the platforms at their own game. Make Zero-Click Content. Here's how:
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Bad copywriting: ”5GBs of storage”. Great copywriting: ”1,000 songs in your pocket”. Sell the benefits, not the features.
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‘Hiring rockstars’ Bro chill you run a B2B SaaS company
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This team is 🔥 just sayin' @h5amin @testboxofficial
🔥GTM Job of the Week🔥: Sr Marketing Manager @testboxofficial The software buying process is broken. TestBox is changing that. - Create & manage user acquisition campaigns - Build GTM priorities - Drive the revolution of customer-led buying 🚀 https://t.co/akmhhW6SjB
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Thinking of a new email signature other than "best". You'll never take me alive, Nate
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Hurricane Ian is quickly approaching Florida's Gulf Coast, and we're reminding pet owners in impacted communities about the importance of including pets in disaster preparedness plans. Be prepared and share these tips with other pet owners! More tips here: https://t.co/6Kjldpth01
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I mean... 😂
The All England Club’s bid to replace ball boys and girls with trained dogs at Wimbledon suffered a major setback when the pooches refused to return the balls back Read more- https://t.co/tP1dk9Woa4
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To support those affected by the elementary school shooting in Uvalde, Texas, GoFundMe has created a centralized hub to house every verified fundraiser. Our Trust & Safety team will continue to update this hub with more fundraisers as they are verified.
gofundme.com
Help those affected by the Robb elementary school shooting in Texas. Donate to verified fundraisers to offer relief.
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Truly no words
This thread will be dedicated to the victims of the mass shooting in Uvalde, Texas. As a parent, my heart is broken seeing these faces and their ages. My condolences to their families during this difficult time 🙏🏻 Xavier Lopez, 10. He was a 4th grader at Robb Elementary.
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