Too many corporate narratives collapse under the weight of competing priorities. When everyone adds their piece, the result is bland and forgettable. The antidote? Storytelling built on conflict, characters, and transformation. That’s what moves people. Read more from Purple’s

We're very excited to welcome @BDayspring to the Purple team. From the West Wing to the C-suite, Brad has shaped strategy at the highest levels of politics, policy, media and business - and been trusted advisor to countless CEOs, elected officials, candidates and industry

In the latest #PurplePoint, Carrie Healey details how #immigration has become a reputational risk — and why communicating with compassion is key. Read on: https://t.co/LWjbYeOg51

Immigration isn’t just a policy debate anymore — it’s a brand risk. Companies must pair compliance + compassion to protect people and reputation. #Immigration #Reputation Read on:

Only one quarter of the informed American public view government as stable, and most don’t see things getting better until after the 2028 election, if ever. In this leadership vacuum, trust isn’t transferred. It’s earned — and companies that wait for things to calm down are

New Purple Omnibus data shows that nearly 70% of informed Americans view the political climate as divided, with 32% calling it “extremely polarized and dysfunctional.” In this environment, staying silent isn’t neutral, it’s risky. Our latest edition of Purple Point with Alex

If your company walked into a bar, would anyone want to grab a beer with it? In today’s polarized environment, companies are judged like people. The best ones feel human — clear, principled, and trustworthy. In the latest edition of Purple Point, Alex Castellanos explains how

As @alexcast explains in the latest edition of Purple Point, in this era of political instability, a company’s clarity of purpose becomes its strongest asset. If you don’t communicate who you are, why your business exists, and why you matter, you’ll be perceived as a blank slate

🟣𝗖𝗮𝘀𝗲 𝗶𝗻 𝗣𝗼𝗶𝗻𝘁: What does corporate leadership look like in a divided nation? – A conversation with Purple Co-Founder and Chairman @alexcast 🟣𝗣𝗼𝗶𝗻𝘁 𝗼𝗳 𝗘𝗺𝗽𝗵𝗮𝘀𝗶𝘀: New Purple data shows most Americans don’t trust the government to stabilize the country.

Engaging effectively in D.C. today is not about checking every box — it’s about making deliberate moves that reflect where your business is going and what’s coming next. For more on how to get those moves right and make Washington a partner, not a problem, read and subscribe to

A company’s success can put a target on its back — smart ones show up and engage with D.C. before they’re in the crosshairs. Microsoft founder Bill Gates recently said the company’s biggest early regret was failing to engage with Washington when they should have. To avoid

As Purple Managing Partner Kristen Morgante explains in an interview for @PRWeekUS ’s 2025 Agency Business Report, humble brands that traditionally preferred to fly under the radar are rethinking how they show up to meet the challenges of today’s political environment. Read

As @cdurlak explains in the latest edition of Purple Point, late engagement in Washington is like trying to make friends in the middle of a fight. Today, real engagement means understanding the political landscape, defining a clear policy agenda, and aligning your company’s

🟣𝗖𝗮𝘀𝗲 𝗶𝗻 𝗣𝗼𝗶𝗻𝘁: The Cost of Waiting – By our @cdurlak. 🟣𝗣𝗼𝗶𝗻𝘁 𝗼𝗳 𝗘𝗺𝗽𝗵𝗮𝘀𝗶𝘀: Microsoft founder Bill Gates recently said the company’s biggest early mistake was failing to engage with policymakers and regulators in Washington when they should have.

In today’s political environment, words matter. Content and commitments made long ago may now cause unnecessary risk today. Companies, especially those involved with advocacy campaigns, need to review existing language and identify potential risks without compromising their core

Feeling the burn of high-stakes uncertainty? This checklist can serve as your roadmap through the chaos of today. Check out the latest Purple Point for practical steps that can bring clarity when things get messy: https://t.co/Qt04Nj0MYT.

Three months into the new administration, organizations large and small have experienced sudden and, at times, existential challenges due to executive actions. Preparation is key in this era of high-stakes uncertainty. For a deeper dive into what steps companies can take to

As our @joshuaweisz explains in the latest edition of Purple Point, this era of expanded executive power is creating uncertainty in every corner of the world. Companies are facing license to operate challenges, and proactive scenario planning has never been more critical to

🟣𝗖𝗮𝘀𝗲 𝗶𝗻 𝗣𝗼𝗶𝗻𝘁: The Era of High-Stakes Uncertainty – By Josh Weisz. 🟣𝗣𝗼𝗶𝗻𝘁 𝗼𝗳 𝗘𝗺𝗽𝗵𝗮𝘀𝗶𝘀: The escalating expansion of executive powers is creating unprecedented uncertainty for every industry. Three months into the new administration, organizations

Truth is fundamental to building trust in an era where deep fakes and fake news are emerging issues that can move markets. Recent Purple in-depth interviews with CMOs revealed that the new playbook to address misinformation is being created on the fly and companies increasingly