PRWeekUS
@PRWeekUS
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Breaking news, features, analysis & opinions in the PR, marketing & communications industries.
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The most comprehensive annual look at the PR industry is here — PRWeek’s Agency Business Report 2024 reveals an industry snapping back to reality after two years of prosperity.
Explore the full report here:
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The two-month BTS campaign drove more engagements on
@McDonalds
owned social posts than the brand received across its owned social channels from 2017 to 2020.
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After quietly launching their own individual
#btsoninstagram
accounts between Sunday and Monday, BTS stars Jungkook, Jin, J-Hope, Jimin, V, Suga and RM are attracting 13 to 14 million followers each 👀
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6K
A video of K-pop supergroup
@bts_bighit
chowing down on
@ChipotleTweets
food — and absolutely loving it — went viral over the weekend, creating an impromptu opportunity for the fast-casual chain.
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Breakfast Briefing:
-U.S. to announce diplomatic boycott of Beijing Olympics
-Alec Baldwin deletes main Twitter account after ABC interview
-BTS members launch individual Instagram accounts
...and other news for PR pros to know on Monday morning
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2K
“What is this, Chicotle?” —
@bts_bighit
's Jungkook
"It's chicotle from now on" —
@ChipotleTweets
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1K
The Office of the Duke and Duchess of Sussex, has named Pinterest’s former comms lead, Christine Schirmer, to the newly created role of head of communications and Toya Holness as press secretary.
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Tonight we will honor United Airlines CEO Oscar Munoz as PRWeek U.S. Communicator of the Year
#PRWeekAwardsUS
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822
No, it isn’t a joke:
@davidhogg111
really is starting a pillow company, and the gun control activist wants people to know he’s very serious about the venture.
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592
.
@ChipotleTweets
has teamed up with the Twitter stan account for BTS
@USBTSARMY
to give free food to fans of the K-pop supergroup with a promotion that will start at 7 p.m. EST later tonight.
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Explaining politics can be complicated, and nowadays it's rarely civil. But Sharon McMahon, (
@sharon_says_so
), "America's Government Teacher," keeps it civil on social media as she explains electoral law.
Meet
#PRWeekAwardsUS
's
Communicator of the Year:
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Congrats to this year's Outstanding Education Program winner:
@UofAlabama
!
#PRWeekAwardsUS
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People moves: Former G4 brand director C. Riana Manuel-Peña has joined PR and marketing group Zebra Partners as director of brand and unified marketing.
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Russian expat Garry
@Kasparov63
and PR leader Richard
@EdelmanPR
have announced an initiative called Regain Ukraine aimed at helping Ukraine and ramping up pressure on western politicians to stop the war
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YouTube star
@CaseyNeistat
to
@BurgerKing
: "[Influencers] are people of average intelligence, and because of that it is not nice to manipulate us into hawking your sugar coated French fries."
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Wait, are brands actually being nice to each other? It could be a Twitter first.
#bts
@McDonalds
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IHUH? 12 brands burn IHOP over IHOb name change
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UPDATE: In a Twitter post on Tuesday afternoon, Popsicle said if it gets 100,000 retweets by July 23, it will bring back the Double Pop.
#BringBackTheDouble
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"I knew J-Hope was my bias for a reason...can't believe he wrote an album in my honor" tweeted
@JackBox
in response to the BTS member's debut solo album name.
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134
.
@HomeDepot
has upped Stacey Tank to VP of home services, leading three businesses at the company
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The Times Square billboards "are meant to be accessible to those willing to fight for safer communities, schools, concert venues, places of worship, & everywhere the threat of gun violence exists." - Brendan Duff, March For Our Lives
@AMarch4OurLives
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Breakfast briefing:
- Prince Harry and Meghan Markle grow comms team
- Lockhart talks election comms
- Feds don't shutter TikTok
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Q&A: Tyler “
@Ninja
” Blevins talks about how his brand partnerships have changed since
@Twitch
allowed simulcasting in October.
PRWeek's
@DoerrerBrandon
has the interview:
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We are honored to present the Best Agency Professional of the Past 20 Years award to president and CEO of
@EdelmanPR
, Richard Edelman!
#PRWeekAwardsUS
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Tweeting from the heart or the stomach? Brands jump on
#NationalChocolateDay
,
#NationalILoveYouDay
for Twitter reach
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How the LA Chargers' social media team won the off-season with stock video and Pop-Tarts
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We're proud to announce
@elonuniversity
as the winner of Best Education Program.
#PRWeekAwardsUS
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What a year for
@WeberShandwick
, our Agency of the Year and a historic fourth consecutive double in the Agency categories!
#PRWeekAwards
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KNP Communications (
@knpcomms
) has named Chasten Buttigieg as a senior consultant, the agency said in a blog post on Monday.
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Bark, parent of pet subscription service
@barkbox
, is seeing a spike in sales after BTS' oldest member Jin and his backup dancers wore the company's dog toys sewn onto their clothes in a viral video released over the weekend.
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69
.
@garyvee
has built his career around identifying and capitalizing on major digital trends early - His next big bet is on nonfungible tokens, cemented on Wednesday with the launch of VaynerNFT
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If you were handling PR for Four Seasons Total Landscaping, what would your next move be?
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Steak-umm says Starbucks' silence on 'Game of Thrones' coffee cup matter is 'deafening'
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And the 2020 Agency of the Year is
@PraytellAgency
, whose strong commitment to culture, substantial expansion and ferocious appetite to meet the changing needs of clients gained top marks from judges. Congrats!
#PRWeekAwardsUS
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Showing the pros how it’s done! Outstanding Student award winner:
@UofAlabama
’s
@MaretMontanari
#PRWeekAwardsUS
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Oscar Munoz: "Communication and communication strategy is not just part of the game, it is the game"
#prweekawardsus
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Our response to United Flight 3411 and the award given to Munoz last month here:
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Twitter has promoted Stephanie Prager to head of global agency development, the company said on Thursday.
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Milanos or
@TedLasso
biscuits? PRWeek sits down with
@HanWaddingham
to chat about her partnership with
@PepperidgeFarm
, why she decides to work with brands and more.
Watch:
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In a summer of rescinded job offers and canceled study abroad programs, a group of young
#PR
professionals are taking matters into their own hands by creating a pro bono
#communications
firm called Empath Worldwide.
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9
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Congrats to Michael Phelps for being named a 2019
#HealthInfluencer50
! His work with
@talkspace
has helped shed light on the importance of
#mentalhealth
. He's an example of how speaking up shows courage, combating the notion that it is a sign of weakness.
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We've been slightly snarky, but that Google jobs for veterans ads was quite good.
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.
@Omnicom
Public Relations Group has named longtime Porter Novelli executive
@soonmeekim
its first chief
#diversity
,
#equity
and
#inclusion
officer.
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BREAKING: Harold Burson, founder of Burson-Marsteller and the man voted the most influential PR person of the 20th century, died on Friday. He was 98.
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“It matters not how you communicate, but what you do.” —
@richardwedelman
,
@EdelmanPR
#PRWHallofFame
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Op-ed: Police must prove their mission is to protect and serve to restore trust --
@Steve_J_Barrett
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Breaking News: Biden names all-female White House communications team with Kate Bedingfield as communications director and Jen Psaki as press secretary
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The
#PRWeekAwardsUS
award for Outstanding Education Program goes to...
@DePaulU
! Congratulations!
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Oh, btw, the
#LikeAGirl
campaign by
@Always
and
@msl_group
is on the shortlist for a PRWeek Award this year:
http://t.co/g3hUaGXqRU
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#BirthControlHelpedMe
campaign from Planned Parenthood helps broaden conversation about birth control
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Here’s how 84 Lumber is responding to Twitter complaints about its
#SuperBowl
ad
@rick_woollens
84 Lumber is better when we look beyond stereotypes. If that changes ur views of our products & services, that’s ur right.
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When
@Elmo
asked everyone on X how they were doing, it’s highly unlikely the loveable Sesame Street character expected the simple post to go viral.
@SourPatchKids
,
@BookCameo
,
@TheWalkingDead
and
@DrinkAriZona
had some hilarious replies 👇
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PRWeek Hall of Fame Class of 2018 🎉
@Padilla_Comm
@harleydavidson
@Fleishman
@McCann_WW
@eloncomm
@Chevron
#PRWeekHallofFame
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The
#PRWeekAwardsUS
Outstanding Student is Kathleen McManus of University of Alabama!! Congratulations!
@UofAlabama
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Thank you
@nasdaq
for hosting us at the closing bell ceremony in honor of our 20th anniversary of the PRWeek Awards in the US! Here’s to the next 20 of continued excellence. 🥂
#PRWeekAwardsUS
@MWW_PR
@FinnPartners
@Ogilvy
@GOLINglobal
@KetchumPR
@WEcomms
@BosparPR
@Cision
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'Most of these companies had no idea:' Sleeping Giants explains anti-Breitbart push
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Breaking: Llorente & Cuenca has shortened its name to LLYC and rolled out a new slogan "Anticipate: Embrace Disruption."
@LlorenteyCuenca
@LlorenteyCuenca
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Corey duBrowa: "It's time to rethink our roles as Chief Communications Officers, and evolve to become Chief Conscience Officers."
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Who is the Sexiest Brand Mascot Alive 2019?
Maytag Man
594
Gritty
336
Allstate's Mayhem guy
255
Colonel Sanders
551
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This week on the podcast, Milwaukee Bucks CCO Barry Baum talks about the Bucks’ championship and how the Bucks’ comms team handled media coverage and access, Baum’s own career path in sports communications, growing a global sports brand and more.
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After one of the most challenging years on record, PRWeek takes stock of the industry with an in-depth look at the agencies who persevered through it all.
Read the 2021 Agency Business Report here:
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This year's Outstanding Agency Professional award goes to
@barrirafferty
. Congrats!
#PRWeekAwardsUS
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The America 250 Foundation, the nonprofit partner of the U.S. Semiquincentennial Commission formed by Congress to plan for the country’s 250th birthday, has hired Keri Potts as its first communications leader.
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After sparking
#MeToo
, one of the most prolific and meaningful movements of our age, PRWeek’s Communicator of the Year 2018 award goes to
@TaranaBurke
#PRWeekAwardsUS
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Edelman is sending checks to 66 current and former female employees from its New York office who were paid less than males while holding the same position.
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Prudential Financial’s director of technology communications Michele Stellato’s path to becoming a champion in the fight against ALS occurred unexpectedly. Yet marshaling her PR expertise, she was determined to take meaningful action.
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