Freestar
@publisherfirst
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We power monetization for the world’s leading digital publishers.
Phoenix, AZ
Joined February 2017
Freestar Flex is here! Built with publisher insights, it puts full control of header bidding in your hands. ✅ AI/ML-optimized floors.✅ Advanced reporting & A/B testing.✅ Seamless integrations & support. Try the demo! 🔗 #FreestarFlex #PublisherFirst
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RT @weareogury: We had an amazing time sponsoring the 2025 @iab ALM in Palm Springs!. Our CTO, Wil Schobeiri, led a breakout on how AI unlo….
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At Freestar, we’re always looking for ways to enhance our publishers’ video inventory with solutions that are efficient, seamless, and elevate the user experience. That’s why Index Exchange's Flex Video solution has been a game-changer for us—a premium, lightweight ad format.
@publisherfirst enhanced its publishers’ video inventory and CPMs by 67% with our Flex Video solution—an interactive format designed for seamless integration and premium consumer experience. Read the full case study to learn more:
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🚨 January = slow ad revenue for publishers, but it doesn’t have to be!. Our latest blog breaks down:.📉 Why CPMs drop in January.💡 Seasonal trends explained.✅ Tips to turn this downtime into growth. Read more & prep for 2025:
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🎄✨ Happy Holidays from all of us at Freestar! ✨🎄. Thank you to our clients, partners, & team for an amazing 2024. Wherever you are, we hope this season brings joy, relaxation, & reflection. Here's to a prosperous 2025!. 💙 #HappyHolidays #FreestarFamily #AdTech
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Find out how DeepAI increased ad revenue by 698% by switching from Adsense to Freestar!
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Join us in welcoming Amanda Vranken as our newest Senior Product Manager! With over 7 years of experience in Product Marketing, we're thrilled to have Amanda join the product team at Freestar.
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CPM and RPM are essential metrics for publishers to calculate and monitor their advertising revenue. In this blog, we will guide you through calculating CPM and RPM, discuss their benefits, and cover the key factors affecting CPM and RPM:
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Be sure to stop by Cannes Lions Villa on Wednesday, June 21st to learn how Prebid is accelerating programmatic adoption in emerging channels and helping to bridge the gap between them, moderated by Freestar President & CEO, Kurt Donnell!
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In April 2023, Google made some changes to its Helpful Content Guidance. This blog dives into what is Google’s helpful content guidance, how it works, and the latest update from Google:
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Happy first day of #PrideMonth! Freestar stands with our LGBTQ+ team members, friends, and family members as we find new ways each year to celebrate them, amplify their stories, and take action against the discrimination so many still face today. #takeaction #strongertogether
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We asked Industry Leaders what advice current-them would give a younger version of themselves. Here are their answers:
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With the rise of programmatic advertising and the increasing importance of data-driven insights, header bidding has become an essential part of the digital advertising ecosystem. Read more on what HB is, how it works and its benefits and limitations.
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AI and machine learning continue to evolve. In this blog post, you will have a better understanding of the advantages and disadvantages of using ChatGPT for content creation and how to leverage its strengths effectively.
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Have you ever wanted to apply for a new job and weren’t sure if it was the right fit or wanted to pivot to a new industry entirely and didn’t know where to start? You're not alone! Learn more about our Ad Tech Associate Program today!
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As an Engineering Manager at Freestar, you will lead a team of highly skilled engineers in designing, developing, and maintaining a cutting-edge ad tech platform. If this sounds like the role for you or someone you know, apply today or send them our way!.
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Don’t know a CPM from a CMP? Wondering how an ad network is different from an ad server? Freestar's SVP of Operations, Kyle P. Peluso tackles a handful of tricky Ad Tech Terminology in this article. Check it out!.
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With a brand new look, Freestar's Blood, Sweat and CPMs Podcast is back! We're kicking off 2023 with special guest, Mathieu Roche, Co-Founder & CEO at @ID5_io where we discuss identity, the death of the cookie, and taking the leap! Listen here:
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Check out this article by @exchangewire that features Kurt Donnell and his thoughts on infrastructure and automation predictions for 2023!.
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Did you know ads.txt was introduced in 2017 by the IAB Tech Lab? If you have questions about ads.txt, we have the answers! Read our latest blog: #adstxt.
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