Gymshark is taking fitness to the streets of New York."We’re curating ourselves to be relevant in the markets and cities that our consumer is in.” - Hannah Mercer, Global GM of Wholesale, Retail, and Franchise, Gymshark.

@RnaudBertrand We had done a benchmarking study a few months ago testing 20+ models for Enterprise AI performance at @Propheusai and even then, while Qwen was not mainstream (and Kimi/GLM didn’t mean anything), it was still neck and neck with Claude and GPT. It’s no surprise now that it has

Great essay by @drfeifei on world models. At @Propheusai, @michellemzhou and I have a strong belief that this is the next frontier of AI innovation in the coming decade. A major application of using real world representations is to guide and simulate the next state (actions and

I'm grateful to be invited to AI Meets the Real World, hosted by @NianticSpatial, and @TEDAISF today. It was great to see Niantic taking a very similar approach to bringing AI into the physical world - one that deeply resonates with what we’re building at @Propheusai. The

🚀 I'm thrilled to share that @Propheusai has been selected by the National Retail Federation @NRFnews to be part of the Innovators Showcase at Retail’s Big Show 2026! We are super excited as this recognition reflects the momentum we’re seeing from brands and retailers who are

Because awareness is no longer optional, it’s the new retail advantage.

Retailers can now align staffing, inventory, and marketing with the world outside their doors, adapting dynamically to changes as they happen. Powered by Physical AI, this isn’t just data, it’s context, turned into action.

Propheus Digital Atlas allows for Physical Observability - by combining mobility data, weather patterns, demographic movement, and local sentiment, Propheus delivers continuous visibility into what’s driving in-store outcomes.

Every retail decision depends on what’s happening in the physical world.

Bonus — Hyperlocal Assortment: Use neighborhood-level data to fine-tune inventory - Lighter fits near campuses, heavier Power lines in strength-heavy zones.

Demographics (who lives & shops there): Match product size curves, pricing, and gender mix with the area’s age, income, and fitness profile.

Consumer Sentiment (local buzz): Track neighborhood-level trends - whether it’s Pilates energy or powerlifting culture and seed creator-led launches where they’ll resonate most.

People Movement (when & where they flow): Target neighborhoods and store hours that match real-world footfall and commuting patterns. Weather (micro-seasonality): Time openings and product mix around seasonal shifts from summer heat to rain-driven indoor trends.

Here’s how: Places (what’s nearby): Identify corridors with the right gym and studio density — where discovery and cross-shopping naturally happen.

But the smartest expansion decisions don’t come from gut feeling, they come from data that lives in the real world.With Physical AI, brands like Gymshark can now analyze how cities move and behave.

The first location, at Roosevelt Field mall on Long Island, opened on Oct. 11 and will serve as a concept store. The second location, on Bond Street in Manhattan, will open in December and will serve as a flagship store.

👏 Huge congratulations to the @Figure_robot team! Figure 03 is an incredible leap in humanoid robotics. What excites me most isn’t just what it can do, but what it signals: robots are starting to perceive the world more like humans. Its new design pushes sensory intelligence in

We’re building this shared layer of intelligence - a Digital Atlas of the world, so that both humans and AI can make smarter, more context-aware decisions grounded in the real world. Stay tuned for more updates on our approach to Physical AI.

Industry veterans stop at robots and embodied systems, but there’s much more to Physical AI. At Propheus, we see Physical AI as the real-world intelligence that helps humans, digital agents, and embodied systems truly understand and respond to their surroundings.

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