John Benavidez
@ProfBenavidez
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Digital immigrant who teaches marketing to digital natives @UNM. I tweet about social media, @UNMLoboMBB and New Mexico.
Albuquerque
Joined December 2011
TOP OF THE MOUNTAIN! New Mexico claims outright Mountain West regular season title with 81-67 win over UNLV. #GoLobos 🐺🏆🎉
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New Mexico is receiving votes in the latest AP Top 25 Poll, and checks in unofficially at No. 30. 🐺🆙
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Will New Mexico play for a Mountain West Championship? Sean Reider @lenaweereider gives an update on what we know so far. 🐺🆙
abqjournal.com
Will UNM make its first-ever Mountain West Championship appearance? Here’s what we know.
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Lobo Nation, we also need to raise a glass to the New Mexico defense. They held the Aztecs to just 3 points in the second half and OT. 🐺🍺🍷🥃
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Please join me in raising a glass to Cade Keith @CadeJKeith. The freshman TE had a one-handed catch for a TD in the second overtime to give New Mexico a 23-17 win over San Diego State. 🐺🍺🍷🥃
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Great profile piece on New Mexico LB Jaxton Eck @jaxtonjay by the ABQ Journal’s @lenaweereider. Lobo Nation is so fortunate that Jaxton chose to follow his dad to Albuquerque. 🐺🆙
abqjournal.com
Who is Jaxton Eck? The playmaking Lobo is a near-lock for All-Mountain West honors and the heartbeat of a defense that’s peaking at the right time.
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Please join me in raising a glass to Jake Hall. The freshman guard scored 21 of his 24 points in the second half to lead New Mexico to a 93-87 win over Alabama State. #GoLobos 🐺🏀
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The latest bowl projections from @USATODAY do not include New Mexico. What? This is far worse than the classic #UNMSU mix up. 🤬 https://t.co/9QXdbkzX9n
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It's early, but New Mexico is off to a great start in this year's Learfield Director's Cup race thanks to podium finishes by men's and women's XC. Last year, the Lobos finished No. 49 and were the top program among G5 schools. #GoLobos 🐺
A familiar name on top of the rankings as @GoHeels and @BubbaUNC take an early Directors' Cup lead after strong showings in Cross Country and Field Hockey.
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Lobo Nation, we need YOU at University Stadium as we chase a spot in the Mountain West Championship. Be loud, wear cherry, and help us pack the house with 30,000 strong! Rally towels for the first 10,000 fans. Let’s make it electric. 🎟️ https://t.co/puMu0VaS6f
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How much help does UNM need to play in the Mountain West Championship? Sean Reider @lenaweereider lays out the scenarios if the Lobos beat SDSU on Friday. 🐺🆙
abqjournal.com
AIR FORCE ACADEMY, Colo. — Jason Eck stared ahead in a postgame news conference and smiled slightly at the question’s framing, a sentence that hasn't been said to New Mexico
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New Mexico now has a 52% chance to reach the Mountain West Championship game, per @PlayoffStatus. 🐺🆙
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New Mexico opens as a 1.5-point underdog against San Diego State on Black Friday. A spot in the championship is on the line, so get your butts to University Stadium and be loud. 🐺🆙
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The New Mexico Lobos 🐺 had a GREAT weekend: -Basketball beats an SEC team -Habtom Samuel wins men's individual XC title -Women's XC places 4th at NCAA -Men's XC places 2nd at NCAA -Football gets their first win at AF since 2000, keeping their MW Championship hopes alive
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Please join me in raising a glass to the New Mexico defense. They held Air Force to just 161 yards and forced two turnovers in a 20-3 win over the Falcons. #GoLobos 🐺🍺🍷
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The 2023 and 2024 runner-up, Habtom Samuel @HabtomSamuel31 wins the individual title at the 2025 NCAA Cross Country Championships. 🐺🥇🐐
New Mexico’s Habtom Samuel finishes as the NCAA runner-up despite losing his left shoe in the middle of the race. Unbelievable. #GoLobos 🐺
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Please join me in raising a glass to Tomislav Buljan. The freshman posted 19 points and 21 rebounds (new freshman record) in New Mexico’s 80-78 win over Mississippi State. #GoLobos 🐺🍺🍷
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