I’ve set up Google Ads conversion tracking for dozens of Shopify stores. It can be incredibly easy to misconfigure your setup, but it’s not too hard to get it right. Here are three ways you can set this up in 30 minutes or less.

Am I wrong for thinking that the only reason Google would recommend Enhanced Conversions over Offline Conversion Tracking is because EC's matching against Google accounts gives G more user-specific conversion data than an advertiser's CRM would?.

If you google things for yourself, you’re already in the top 10%.

Platform reps: “Why not just take off the bid caps, use 7 day click / 1-day view, and see what happens??”.

At best, week-over-week reporting hopes to move perpetually up and to the right by constantly emphasizing the short-term. At worst, its constant stress because WoW without any other data tells you nothing about demand / seasonality / progress toward a larger goal.

No one:. Incrementality maxis: “It only counts as a conversion if they’re willing to testify that they wouldn’t have remotely considered buying from you in a million years had it not been for that one ad.”.

GPT wrappers caught a lot of flak, but I haven't seen anything about how a lot of SaaS tools are data warehouse wrappers 🤔.

All reporting and data collection should be automated.

High-level: just the event name “generate_lead”, and relegate the contextual information to event parameters. I think both have their pros and cons, but what are you in favor of and why?.

What’s your stance on GA4 event granularity? I’ve seen opposing takes, and curious about the contexts they stem from. Granular: append contextual info to event name. For example, a form submission event could be “contact_form_generate_lead” to distinguish it from other leads.

GA4 quota limits like:.

To what extent is it wise and profitable for an agency to build out a BI stack for clients so that the agency can drive maximum results with maximum transparency?. (Thinking more lead gen than eComm here.).

I use @loom almost every day, had no idea this ever existed, and I would totally wear this in a YouTube video. How much, @loom?.

RT @PoppaReese: What’s your biggest pain point with Google Analytics 4?.

What’s your biggest pain point with Google Analytics 4?.

RT @PoppaReese: If you’re learning a technical on YouTube, what kind of content do you prefer?. 1️⃣ Long-form content covering something (e….

If you’re learning a technical on YouTube, what kind of content do you prefer?. 1️⃣ Long-form content covering something (e.g, Looker dashboard setup) from beginning to end .2️⃣ Short to medium length content that breaks the subject down into a component parts.

RT @PoppaReese: Google just announced a new update for Google Analytics 4 yesterday.

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This update will factor in behavioral modeling to count visits for users who deny cookies. Measurement & privacy continue to become more intertwined, and this also signals a continued shift to directionally useful analytics over exact figures.

Google just announced a new update for Google Analytics 4 yesterday.