Playwire
@playwire
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A global revenue amplification company specializing in maximizing returns for #Publishers and #ContentCreators. #AdTech #DigitalAdvertising #AdMonetization
Boca Raton, Florida
Joined October 2010
@playwire is incredibly humbled and truly honored that our #RAMP Platform has been selected as a 2023 @Digiday Technology Awards WINNER in the category of #BestMonetizationPlatform for #Publishers! To review the complete winner announcement, click below. https://t.co/Ws8MPS3cuE
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We broke down the full scorecard and built a decision framework for publishers. Plus: a free tool to check your AI crawler protection status. Full analysis: https://t.co/LFbAJdQiuk
#AdTech #PublisherRevenue #AI
playwire.com
Big Tech's AI licensing report card reveals Microsoft leads with 8/10 while Anthropic scores zero. Learn what publishers can actually do about AI crawlers, blocking strategies, and protecting revenue...
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On crawler behavior: Publishers called Anthropic's bot "a nightmare" that ignores robots.txt. Perplexity scored 1/10. One exec said: "Every time you unmask an abusive crawler, it's Perplexity under the hood."
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Digiday just dropped a scorecard on Big Tech's AI licensing practices. Publishers rated every major platform. The results are... revealing. Here's what you need to know 🧵
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Google scored 2/10 overall. The kicker? They still haven't separated AI and search crawlers. Block Google-Extended and you might hurt your search rankings. Allow it and your content feeds the machine taking your traffic. Fun choice.
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What publishers should actually do: Stop waiting for licensing salvation Audit your AI crawler protection now Implement multi-layered blocking Maximize revenue from traffic you control The deal isn't coming. Your protection strategy should be.
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The uncomfortable math: Microsoft has 11 publisher partners OpenAI has 18 Meta just signed 7 That's maybe 40 publishers total. How many publishers exist? Thousands. Most will never see a licensing deal.
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They said you couldn’t automate header bidding like a pro, but here we are. With AI-driven dynamic price floors, our solution boosts revenues by 20% while keeping your SSP partnerships intact. 🔗 https://t.co/kcn7bu0CTQ
#AdTech #PublisherRevenue #Monetization
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Why do so many developers rely on AppLovin? From gaming to e commerce, see how top apps use its AI and ad tools to boost monetization and growth. 👉 https://t.co/LK6JOboBxI
#AdTech #Monetization #MobileApps #Playwire
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How did AppLovin become a mobile monetization giant? Its ecosystem blends ad tech, AI, and user acquisition to drive revenue at every touchpoint. Discover how it all works: 👉 https://t.co/cgkCZ3oB3l
#AdTech #Monetization #MobileApps #DigitalPublishing #Playwire
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Proud to showcase our latest Flex Skin creation for Frankenstein, now live on Letterboxd! This high-impact animated execution is another example of how Flex Skin drives attention and engagement. Discover more about our full Flex Suite → https://t.co/v2s3fVEmFn
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Publishers: Could AI make your content faster without killing creativity? ✅ Use AI for research & drafts ✅ Humans craft storytelling & strategy Find the right balance → https://t.co/5rSxl0mYYp
#AIMonetization #DigitalPublishing #AIAdvertising #ContentMonetization
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What if your website could predict what your audience wants before they know? With AI-powered optimization & personalization, publishers are turning that into reality. Learn how: https://t.co/l9oOz4hYq0
#DigitalPublishing #AI
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Publishers: AI isn’t just a threat, it’s a revenue opportunity. 3 ways to monetize now: 1️⃣ License your archives 2️⃣ Get paid when AI cites your work 3️⃣ Pilot AI-powered ads Move fast or miss out → https://t.co/HyKlac4WKA
#AIMonetization #PublishingRevenue #ContentMonetization
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Playwire is hiring a Senior Marketing Manager (New York, NY) If you have a strong background in paid media, SEO, content, and events this could be the perfect next step in your career. 👉 https://t.co/wlzaE0qKij
#NowHiring #Hiring #CareerOpportunity #JobSearch #JoinOurTeam
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If your Revenue Per Session isn’t where it should be, the problem might not be traffic—it might be what’s happening during each visit. Here’s how to fix that: https://t.co/jDuEJe6w9w
#PublisherTips #AdTech #Monetization #DigitalPublishing
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Still optimizing revenue one pageview at a time? That's yesterday's news. • Boost revenue by 25-40% • Capture every click across desktop, mobile & tablet ➡️ https://t.co/wAbWd2Puc6 Time to level up! #AdTech #PublisherRevenue #Monetization
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Are you trusting the wrong revenue metric? 📉 Page RPM only tells part of the story 📈 Session RPM shows true user value Track what really matters: https://t.co/tX7lN654Jj
#AdTech #DigitalPublishing #Monetization
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Still tweaking your header bidding manually? That’s like brain surgery with a butter knife. Consider: • Smart ad refreshs • Optimized ad density • Session-based targeting Unlock up to 40% higher CPMs.👉 https://t.co/X5YTS079c4
#AdTech #PublisherRevenue #Monetization
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📣 We're Hiring: Account Executive (Remote - US) 👉 Apply now: https://t.co/6BMC20kjkP
#RemoteJobs #SalesJobs #AdTech #AccountExecutive #Playwire #NowHiring #SaaSJobs #DigitalMedia #TechCareers
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Missed our latest Playwire Live episode on curation? We've got you covered. Read the full summary and watch the episode:
playwire.com
This article summarizes key insights from a recent episode of Playwire Live, where our SVP of Yield Scott Schroeder sat down with industry experts Cedric Peillet (founder of Curated Media) and John...
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