Phoenix Arbor Strategic Marketing and Leadership
@PhoenixArbor
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Delivering transformative brand strategies, rooted in audience engagement principles, to enlighten the path to growth
worldwide
Joined March 2012
Time for more #MarketingMotivation! Who do you think is the most #TrustWorthy #brand? #MarketingQuotes
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I'm sure you've seen plenty of ads for alcohol on #Facebook, but now that #cannabis is legal in #Canada, why is Facebook still censoring cannabis-related ads? Only time will tell what's in store for the future of #CannabisAdvertising on #SocialMedia.
globalnews.ca
A medical cannabis advocacy organization's Facebook ad account was disabled in error and will be reinstated, the platform tells Global News.
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Every company needs a #UniqueSellingProposition in order to stand out from the crowd and many #BusinessOwners fail to come up with one that sets their brands apart. What's different about you versus your #competitors?
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Now more than ever before, #customers want to know where their #products are coming from and who they are coming from. #BrandTransparency allows for a more personal #relationship with your customs!
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Think #TvAdvertising is out-of-date? Find out why giant businesses like @amazon and @Google are doubling down on #TV #ads! 📺
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By using @budlight's coordinated efforts against them, @CoorsLight believes it’s time to turn the conversation back to what it says people really want — to drink beer. So the brand is looking to #RefreshTheConversation with #FreeBeer!
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Did you know you can now buy products on #Instagram without leaving the app? Check out this article from @TheDrum breaking down Instagram's new #checkout feature!
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An amazing #brand attracts amazing #people. Have you heard this #MarketingQuote from Howard Shultz, former CEO of @Starbucks?
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The #FederalGovernment’s draft regulations for #edibles has left many concerned, but some of the most glaring problems actually concerns regulations on #CannabisInfused beverages.
financialpost.com
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From naming techniques and creating #awareness campaigns, here are five #BrandingTrends for new and growing businesses to watch out for in 2019! 📣
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Need some #inspiration for your new #brand? Check out this study highlighting the most influential brands in #Canada from @CdnMarketing and @Ipsos: https://t.co/9T7d3CYvAe
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Have a lot of #information and not a lot of #time? Transforming your written content into a #video is a great way to get your point across while capturing your viewers attention! 📽️ #MarketingMotivation #VideoMarketing
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Statistic Canada's latest report estimates that #cannabis sales totalled $5.9b in 2018, with the #BlackMarket accounting for $4.7b and the legal market estimated at $1.2b. 💸
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Happy #InternationalWomensDay to all of our friends, family, and clients! Check out these inspirational females featured in @AtlanticBus Magazine:
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You know your #MarketingEfforts and initiatives are having a positive impact based on what you’re seeing and hearing, but can you prove it? How can we measure impact, outcomes and social #ROI? This blog from @CdnMarketing has the answers!
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If #content is king, then #VideoMarketing is the queen. 👑 By forgoing video marketing, you put yourself at a disadvantage. Why exactly is it so important? Let’s find out.
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After a long day of #work, it's common for most people to switch into an unproductive mindset. What if you used that time to learn something new or #InvestInYourself? Expand your wealth of knowledge and be more #productive with the 5-hour rule. 🕔
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What makes up a brands logo? For @Airbnb, it's all about belonging. The loop signifies a geo marker and represents place. The upside down heart represents love and inclusivity. Together, these shapes create the 'A' for Airbnb. We'd give that logo an A+!😉
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