PΞTΞR VѺIɌ
@PeterVoir
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Expert in Beauty & Fashion. Into #NFT #web3 #digitalfashion 🇫🇷🗽
New York
Joined September 2020
5/5 🔮 Takeaway: The Louis Vuitton VIA project proves that, when executed thoughtfully, NFTs can amplify the luxury experience, offering value beyond digital novelty. 💫 #LuxuryTech #Web3
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4/5 🚪 Through initiatives like VIA, LVMH is turning NFTs into a gateway for deeper brand engagement. They’re making Web3 accessible by removing barriers like wallets, ensuring the tech supports the luxury ethos of exclusivity & craftsmanship. 💎🌐
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3/5 🏛️ The secret to VIA’s success? Combining digital scarcity with tangible benefits, enhancing the client relationship beyond the product itself. By blending Web3 with real-world experiences, LV showed that NFTs can be more than hype—they can augment luxury loyalty. 🔗💼
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2/5 💡 Louis Vuitton VIA is a private membership program that ties a $39,000 NFT to a physical product, granting holders exclusive access to runway pieces, unique bags, & invites to VIP events. It’s not just a digital collectible—it’s a passport to the world of LV. 🎟️✨
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1/5 🎙️ During Vogue Business Fashion Futures conference, @_nellymensah, VP of Digital Innovation, head of Crypto & Metaverse at LVMH, highlighted how luxury brands can harness emerging technologies to create real value. One standout example? The Louis Vuitton VIA project. 👜💫
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🔌 Digital fashion is the use case for interoperability @DFDCxyz
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The flag of ETH is raised over Wall Street. And the SEC surrenders to a more powerful regulator. Because it is Ethereum that now provides standardized market access to all Internet participants. The network defeats the state. https://t.co/7nlQCxXvWz
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🚀 Storytelling just reached new heights! 🌐✨ @the_SYKY unveiled the first-ever native #DigitalFashion app for Apple’s Vision Pro. I love that they prioritized an immersive experience over just translating e-commerce pages.
It’s here. SYKY on Apple Vision Pro. Step into #SYKY’s interactive fashion experience on Apple Vision Pro to immerse yourself in @ANREALAGE_ and the world of designer Kunihiko Morinaga. Learn more: https://t.co/4Js7S109Uh
#AppleVisionPro #Anrealage
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🚀 Rabanne is diving into Web3 and digital fashion with the launch of Rabanne Arts Factory. Partnering with Art Basel, the brand is supporting next-gen digital artists. #digitalfashion
https://t.co/SmZ6HJebSg
vogue.com
Chief brand officer Vincent Thilloy and creative director Julien Dossena on how a new digital art partnership with Art Basel is a prong in the brand’s strategy to become a fully fledged fashion house.
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The new @moonbirds design is finally here! 🎉 Loving the fresh look, but also appreciate the option to keep the original. I’m a sentimental at heart 🦉🪺
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From field to yarn: Loro Piana enables clients to trace the journey of its shirt by scanning the QR code on the label. Great to see brand already testing ahead of the DPP implementation #digitalfashion #traceability
@LoroPiana brings blockchain traceability to their linen André shirt, reinforcing their commitment to sustainability. Digital certificates stored on Aura's private blockchain allow customers to trace the main steps of production, ensuring transparency.
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Vuitton continues to unroll its Via project. Holders are getting exclusive access to a Pharrell designed varsity jacket, available as a physical and a digital collectible. It's the 3rd release for holders. #Phygital #FashionTech
vogue.com
Designed by Pharrell Williams, the Western-inspired jacket is the first ready-to-wear item from the runway to be turned into an NFT.
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The future of beauty is here! @KikiWorld is pioneering community-driven commerce, reshaping the beauty industry by putting the customer in command to create, not just consume.
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Who buys a luxury watch to know the time? ⏱️
Just like luxury watches, NFTs are all about storytelling and what it says about its owner. @iancr predicts that 50% of purchases will be digital and 100% of luxury sales will have a digital component.
Our inaugural Codes of Culture summit brought together thought leaders across culture and technology to talk about luxury, fashion and retail. @iancr take on Luxury fashion in 20 years is that all physical items will have digital counterparts. For info: https://t.co/PwuaN9raV4
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Are blood diamonds history? 🩸💎 Louis Vuitton is making strides with its @auraconsortium powered Diamond Certificate, ensuring traceability, transparency, and ethical practices from mine to client.
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🎉 Exciting times as major fashion houses like @Margiela continue to delve deeper into #Web3! The upcoming MetaTABI collab with @thefabricant marks a new step forward in acknowledging Web3 native brands within the fashion industry at large. #DigitalFashion
🔔Maison Margiela's iconic Tabi is transcending into the digital world! Get ready for the launch of #MetaTABI, a groundbreaking collaboration between @Margiela and @thefabricant The MetaTABI Collection will be a two-tiered drop accompanied by physical tie-ins, gaming
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(6/6) 🌟 The future of fashion and AI is here! With AI-driven personalization, efficient supply chains, and innovative designs, fashion is evolving. Stay tuned for the next wave of fashion tech! 🚀 #FashionForward #AIinFashion
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(5/6) 🧐 Key considerations: - Focus on value: Use AI where it counts most. - Mitigate risks: Address legal and bias concerns. - Upskill your workforce: Train employees for AI collaboration. - Partner up: Collaborate with AI experts for rapid progress.
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