Aura Blockchain Consortium
@AuraConsortium
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The First Global Luxury Blockchain Ecosystem - Established by @LVMH, @otb_group, @Prada, @Cartier - part of Richemont
Geneva
Joined August 2021
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From enhancing authenticity and traceability to elevating the customer experience with unparalleled transparency, our team will be on hand to highlight the limitless possibilities of DPPs. To secure a meeting, please reach out to us at events@auraconsortium.com
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Aura Blockchain Consortium is delighted to announce our presence at @watcheswonders 2025 Join us at our booth in Le Lab for an exclusive opportunity to interact with live use cases from our member brands, and discover firsthand how DPPs are redefining luxury watchmaking.
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By joining Aura, brands safeguard their heritage, enhance product integrity, and enrich the customer experience through authenticity and storytelling. How did we manage to already support over 50 member brands in their digital transformation? Stay tuned to find out!
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With over 50 luxury brands now part of our consortium, Aura is becoming the go-to solution for full scaling digital identity initiatives, especially as brands prepare for the upcoming EU Digital Product Passport (DPP) regulation.
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Luxury Brands Embrace Blockchain: Aura Surpasses 50 Million Products Through unique support & flexible solutions, luxury brands trust Aura in building deeper connections with their consumers through full lifecycle traceability & enhanced experiences.
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We are proud to support this project and look forward to our continued collaboration. #MCMWorldwide #DPP #Luxury #Blockchain
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The DPP guarantees each piece's authenticity and eco-friendliness, with the entire product lifecycle transparently documented and easily accessible to customers. This enables them to verify the authenticity and sustainability of their purchases effortlessly with a simple scan.
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This initiative reinforces MCM's commitment to innovation and sets new standards for trust & transparency in the luxury industry. Each piece comes with a DPP, enabled through our platform.
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We are delighted to officially welcome MCM to our Consortium as they launch their first Digital Product Passport (DPP) for the new MCM x Harper Collective.
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Leveraging Aura Blockchain Consortium’s Multi-Token Minter (MTM), this journey seamlessly fuses digital art & craftsmanship, reimagining the luxury industry and accelerating brands' Web3 journey. #LouisVuittonVIA #LouisVuitton #PharrellWilliams
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This limited edition piece marks Pharrell Williams' debut ready-to-wear article for VIA, which was showcased in the 2024 Men’s Fall-Winter Fashion Show as a contemporary homage to the cowboy.
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Our member brand @LouisVuitton unveils the third exciting stop in their VIA journey: an exclusive collectible Varsity Blouson designed by Pharrell Williams, available in both digital & physical forms.
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The Digital Product Passport will be available for the Bacchantes vase, Mossi vase, and Champs-Elysées bowl from the Millésime 2024 collection beginning of July 2024. We are incredibly proud to collaborate on this collection. #Lalique #DPP #Luxury #Innovation
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Through our technology, each iconic piece in the collection is now accompanied by a DPP, offering unparalleled trust & transparency with an immutable digital proof of authenticity. This certificate ensures each product belongs to its rightful owner, reducing counterfeit and theft
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The Digital Product Passport will be available for the Bacchantes vase, Mossi vase, and Champs-Elysées bowl from the Millésimes 2024 collection beginning of July 2024. We are incredibly proud to collaborate on this collection. #Lalique #DPP #Luxury #Innovation
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Through our technology, each iconic piece in the collection is now accompanied by a DPP, offering unparalleled trust & transparency with an immutable digital proof of authenticity. This certificate ensures each product belongs to its rightful owner, reducing counterfeit and theft
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We are proud to support our member brand in this remarkable milestone and initiative. #Bulgari #Aeterna #Blockchain #HighJewelry
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The passport provides customers with unparalleled access to detailed info on each exquisite creation. This includes unique characteristics, gemstone certifications, product life cycle, & warranty details, all safeguarded by the immutability of Aura's private blockchain.
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