Peter Murray
@PeteMurrayPFL
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423
CEO of @PFLMMA . Former exec w/ Under Armour, Insignia Sports, WME & NFL. Evolving MMA #SmartCage Tweets on business, marketing & media strategy.
NYC
Joined January 2021
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The fight that the fighters want and the fans want to see
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PFL built a great roster of world-ranked fighters for our PFL League, and PFL is now open for business to sign the very best MMA PPV fighters on the planet to be part of our new PFL PPV Super Fight Division
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We pride ourselves on treating our fighters like the world-class athletes they are.
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It was an honor speaking with
@danielpkaufman
of the
@SBJ
today at the CAA SBJ World Congress of Sports summit. It was great to talk about the growth of the
@PFLMMA
, our use of groundbreaking technology, and our plans for international expansion.
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Thank you Marlon Moraes and congratulations on the great career! Everyone at the PFL wishes you nothing but the best in your retirement.
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Mom always knows best❤️.
@PFLMMA
has been and will always be fighters first👊. Welcome to the PFL Family
@francis_ngannou
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PFL continues to build the best management team in sports. Excited to welcome Darragh Moran to PFL Europe as Commercial Director for our first regional international league.
#MoreThanAFight
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Great fighters make great fights. It’s that simple.
The 2021 PFL roster is loaded with world-class talent.
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.
@francis_ngannou
+
@PFLMMA
= Biggest Signing in MMA History!
Appreciate Francis along with his partners Andrew Cutrow and Marquel Martin for making this game changing partnership a reality!! LET’S GO!!!
#RESPECT
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Great talking with
@jeffwagenheim
of ESPN regarding the PFL’s upcoming Playoffs in August as well as our 2022 plans for PPV and a new emerging fighter series.
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The "Silverback" Thad Jean making his way into the cage as captured on CEO CAM!
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Congratulations to
@francis_ngannou
on doing what many thought was impossible.
Despite the decision, fans have spoken…Francis is the best combat sports fighter on the planet. No quit in his fight. More mega bouts and yes…”The Predator’s” return to MMA coming 2024…
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Appreciate
@boardroom
spending time with me to discuss how the PFL is transforming the sport of MMA.
Coming 2024...PPV Super Fights, re-imagined Bellator and continued international league expansion. Let's GO!
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His Excellency
@Turki_alalshikh
displaying the first ever PFL Champs vs Bellator Champs Super Fight Ring
#LetsGoFrancis
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From the entire PFL Team - Congratulations to 2-sport sensation
@Claressashields
for taking home the Best Boxer ESPY this year! Well deserved! 🥊
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The
@PFLMMA
is the fastest growing league and the 2021 Regular Season so far has proved that.
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PFL Europe started in Newcastle, moved to Berlin, set records in Paris and tonight we crown 4 champions in Dublin.
Thanks to our partners at DAZN and all that helped make PFL Europe’s inaugural season a major success
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Great day for the
@PFLMMA
and the sport of MMA with the announcement of
@srjsports
investing in the PFL’s global platform.
Next phase of scale is underway, best is yet to come!
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More fuel for the fire.
@ProFightLeague
has enlisted global sports & business leaders across a wide-array of industries. The development, excitement & innovation are just beginning.
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If you’re skewing your product to just the USA, you’re missing out on 7 billion potential consumers.
Our reach, viewership and fan base is world-wide.
#PFL1
| 4.23
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We're building a 2021 season with brighter stars, bigger personalities and world-renowned fighters.
Our dedication to the integrity of our format and the safety of our fighters is about to pay off. Buckle up.
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PFLW is greenlit ✅
I'm excited to announce
@Claressashields
..."The GWOAT" is continuing her journey in MMA.
@PFLMMA
has the GREATEST WOMEN in combat sports with Claressa,
@Serranosisters
,
@KaylaH
, and major signings coming soon.
PFLW stands for empowering women in MMA,…
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The baddest woman on the planet fights in the PFL cage.
2x Olympic Judo Gold Medalist. 2019 PFL Women’s Lightweight Champion. Undefeated in MMA at 8-0, with 6 Stoppages.
Eager to see what
@KaylaH
adds to her resume against our elite roster of fighters this season.
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What a difference a year makes!
2024 will be the PFL's best yet! Appreciate
@KevinIole
for discussing the new era of MMA with me.
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The Middle East is becoming the fight capital of the world.
@PFLMMA
is proud to be bringing its first ever Super Fights PPV to the Kingdom of Saudi Arabia.
Thanks to
@Bloomberg
for the coverage.
via
@luxury
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Sports & broadcasting innovations are now developed OUTSIDE of the establishment.
The 2021 season of
@ProFightLeague
is ready to take MMA to the next frontier.
MMA is built for the sports-league format, transparency and meritocracy.
#PFL1
| 4.23
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Thanks to our friends
@espn
for their support today.
@francis_ngannou
to
@pflmma
is the biggest signing in MMA history.
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With the addition of
@Savmarshall1
the
@PFLMMA
continues to recruit and develop the world's greatest combat athletes.
Thanks to
@SInow
for the great article.
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It’s a privilege to build the
@PFLMMA
with the best of the best from
@ESPN
to leading blue chip brand partners such as
@BOSE
,
@CelsiusOfficial
,
@budlight
,
@GEICO
,
@TakedownShop
,
@usairforce
and many others.
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I am excited to announce
@pflmma
has signed a true champion
@francis_ngannou
, the best heavyweight MMA fighter in the world! Appreciate the
@nytimes
covering this historic moment for the sport. Francis will compete in the PFL’s PPV Super Fight Division, serve on the PFL’s…
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History was made today in announcing our first ever
#PFLvsBellator
card, set to take place on February 24th.
A huge thank you to His Excellency
@Turki_alalshikh
and
@srjsports
in being such a big part making this event happen in the beautiful Kingdom of Saudi Arabia
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Top ranked European MMA fighters now have a major league of their own, PFL Europe in partnership with
@dazngroup
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Market disrupters have changed the way we live.
Netflix
Zillow
Uber
Airbnb
The 2021
@ProFightLeague
Season will disrupt the MMA structure.
#PFL1
| 4.23
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It is an honor to be hosted by His Excellency
@Turki_alalshikh
at
#JoshuaNgannou
here in The Kingdom of Saudi Arabia.
Just two weeks ago here in Riyadh,
@PFLMMA
staged the very first global MMA event.
Thank you to His Excellency for so graciously receiving the PFL v…
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The MMA market has been underrated for far too long.
Our funding and market presence continues to grow because investors, businesses leaders, fans and media have taken notice.
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Fabricio Werdum’s
@ProFightLeague
debut is set for PFL 3.
2X Olympic gold medalist Kayla Harrison is on the SAME card. She's ready to make it back-to-back PFL titles.
#PFL3
| 5.6 | ESPN2 | ESPN+
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I am thrilled to welcome Gregg Bernard to the
@pflmma
International leadership team. As, EVP International Strategy and Business Development, Gregg will drive PFL's continued regional league expansion in key MMA growth territories around the world. With the successful launch of…
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Our first three events of the season have lived up to the hype.
MMA & sports fans alike have voiced their support for the
@PFLMMA
season format and our world-class roster.
Can’t wait for PFL 4 on 6.10!
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DraftKings is the industry leader in sports betting and this partnership will revolutionize the way fans consume MMA.
I want to thank
@Ekucharz
and
@Jasondrobins
for helping us continue to revolutionize the sport of
#MMA
.
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“I think we’re onto something with this format in the Professional Fighters League,” -
@Randy_Couture
I'm in agreement with The Natural on this one.
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It’s official…. I am excited to share the
@PFLMMA
acquires
@BellatorMMA
forming a Global MMA Powerhouse poised to be the co-leader in MMA. This transformative deal will accelerate the PFL’s global growth plans.
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Get
@PFLMMA
content 24/7 with the launch of the PFL FAST Channel.
And make sure to tune in to the Championship Marathon all fight week long leading up to the
#PFLWorldChampionship
live on
@ESPNPlus
PPV from
@HuluTheaterMSG
on Friday, November 25th.
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MMA is all about the FIGHTERS. I’m proud to say that
@ProFightLeague
is a fighter-first organization.
I’m excited to see what this group of superiorly-talented fighters will achieve this season.
#PFL1
| 4.23
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Congratulations to all the great
@PFLMMA
Champions.
Another successful season in the books.
@PFLEurope
Championship from Dublin up next!
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It's win or go home as the 2nd half of the
#PFLRegularSeason
makes its return to Atlanta for the next 3 weeks. Thanks to our great partners at
@espn
and
@OvertimeElite
for their support. It all starts Thursday at 10pm on ESPN
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The future of sports is streaming fast-paced, non-stop action.
MMA has captivated the Gen Z audience around the globe with this exact combination.
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Thanks to
@JohnStensholt
and the Australian Business Review for a great conversation on PFL’s market entry plan for Australia.
Australia’s MMA League coming 2025! PFL Australia to support the very best Australian fighters on their path to become Champions 👊🏼…
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The Road to the PFL World Championship is on!
Friday, November 24, 2023
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I am thrilled to announce Nicole Duva has joined
@pflmma
. Nicole is a leader in the combat sports industry and is a great addition to our dynamic executive team. Welcome to the League Nicole!
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Our commitment to being the most innovative league in the world is once again reinforced by this Twitter partnership.
MMA conversation lives on this platform and so will the PFL.
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I am thrilled to announce Bryan Calka has joined PFL as Chief Commercial Officer overseeing global brand partnerships, media sales & partnership marketing.
Bryan who is a proven leader in sports sponsorship sales will make an immediate impact at the PFL
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On behalf of a grateful
@PFLMMA
and MMA community, I would like to thank
@rory_macdonald
for his contributions to the PFL and sport over his illustrious career. Rory is a consummate professional who carried himself with humility and class.
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PFL Regular Season finishing strong tonight on ESPN/ESPN+ at 9pm ET with Lightweight Champion OAM "The Canadian Gangster" vs another Canadian badass, Anthony "The Genius" Romero. And...it's a must finish fight for "Hurricane" Shane Burgos vs Japan's Yamato Nishikawa, to punch his…
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Estamos construindo uma marca internacional de MMA com parcerias de longo prazo com a mídia.
A Globo é a maior rede de TV comercial da América Latina e estamos entusiasmados em oferecer a melhor programação de MMA ao seu público.
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.
@PFLEurope
Regular Season LIVE from Berlin on
@daznmma
What a NIGHT!
Next Stop Paris for the Semi Finals.
Incredible production from our partners at DAZN!!
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I am excited to officially announce a new era of MMA with the launch of the "Bellator Champions Series” franchise.
Fans will see top Bellator Champions defending their belts on every card with events staged throughout the U.S., Europe and other international regions.
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MMA is the fastest growing sport in the world. Women fighters are a big reason for this rapid growth.
The 2021 PFL roster is loaded with 12 talented women fighters. That includes MMA champion
@kaitlin_young
.
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Wiz Khalifa and the PFL are a perfect match. More to come from this amazing partnership.
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Our President of Fighter Operations knows what it's like to step into the cage.
6x Muay Thai World Champion & former MMA Heavyweight Ray Sefo's experience makes him one of the best matchmakers in the world.
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MMA's Richest Night live from
@HuluTheaterMSG
and only on ESPN Plus PPV. Friday, November 25. 6 World Champions walk away millionaires plus the
@pflmma
debut of Shane Burgos!
#PFLWorldChampionship
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One common misconception of professional sports is that most of the hard work is done during the season. That couldn’t be further from the truth.
It’s the offseason planning where we grind even harder to prepare for success.
#PFLMMA
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Excited to kick-off the second season of
@PFLEurope
today, in front 16,000 fans at the Accor Arena, the largest MMA audience ever in France. Thanks to our partners at
@dazngroup
for helping us make this historic event possible.
#PFLParis
#sellout
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I’d like to thank our partner, Wiz Khalifa, for creating his new release, “Million Dollar Moment,” which is the official theme song for next Wednesday night’s (10/27) PFL World Championship on ESPN2 and ESPN+
Check out the song and music video below.
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The Professional Fighters League is excited to announce our exclusive broadcast partnership with MBC GROUP to deliver our premium MMA product to fans in the Middle East and North Africa.
We’re looking forward to what will be our biggest season yet.
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Excited to announce that the New Era of MMA will be broadcast exclusively on
@StreamOnMax
in the United States with the Bellator Champions Series. We are proud to partner with Warner Bros. Discovery for the highly anticipated return of the re-imagined
@BellatorMMA
.
It all…
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The sport of the next generation is here.
@ProFightLeague
has a global audience with an international roster of talent.
· Growing sport
· Young demo
· Action-packed contests
· Fully-integrated marketing partnerships
#PFL1
| 4.23
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It's MVP Season. Our partners
@socios
are putting the power in the fans hands to vote on the 2021 PFL Season MVP.
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Great article by Brett
@bokamotoESPN
. Two of the best welterweights in the world in a rematch for the World Title. Championship can't come soon enough. Wed Oct 27
@ESPN
+ &
@ESPN
2.
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We are expanding the PFL’s footprint into Europe to meet the growing demand for MMA. There is no doubt our fighter-first, season format has connected with these fan bases and we are adding 160 MMA-hungry countries into the fold starting this Friday.
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We’re building an international MMA brand by constructing long-term, mutually beneficial media partnerships.
Globo is the largest commercial TV network in Latin America and we are excited to deliver top MMA programming to their audience.
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Expansion of our portfolio and more than 30 live events coming in 2022. Thanks to
@AndrewBucholtz
&
@awfulannouncing
for writing about the future of
@PFLMMA
.
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There's four Olympic Gold Medals between these two world class athletes.
@KaylaH
and
@Claressashields
joined
@arielhelwani
on the MMA Hour to talk about their fights at Wednesday's
#PFLChampionship
@ESPN
+ &
@ESPN
2.
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Excited about digital and content veteran, Sean Loughlin, joining the PFL Team as SVP Brand, Digital & Social.
Welcome to the League, Sean!
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We’re thrilled to welcome Chris Blumberg to
@PFLMMA
as VP of Global Brand. His expertise in subscriber acquisition and growing audiences will prove invaluable as we continue to evolve and scale globally. Chris will play a pivotal role in the launch of the PFL PPV Super Fight…
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MMA is a Global sport and deserves to be in the Olympic Games.
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A sincere thank you to the best fighters & fans in MMA for making 2021 the most successful
@PFLMMA
season yet.
Wait til you see what we have in the works for next season.
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The future of sports is in the cage.
The future of sports is also betting.
The future of MMA betting is Cagenomics.
More info = more insight.
#PFL1
| 4.23
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The PFL is adopting cryptocurrency as part of our business operations. We will continue to be the most-innovative sports league in the world.
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Fans and fighters love our MMA league format and continued innovation.
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