Chappell Roan: “I'm your favorite artist's favorite artist.” Me: "I'm your favorite ESP's favorite ESP."

This will be my last post on X. I'm de-Musk-ing, in an effort to live according to my values. Now comes the hard part: selling two Teslas, finding a Starlink alternative, and dumping a lot of $TSLA shares.

Kill me now.

4/4 Regardless of whether you use my email platform or a competitor's, the solution is to set up your own custom tracking domain if you are using a shared tracking domain OR check every domain (especially link shorteners) in your content on https://t.co/32fVJ8ERKn before sending.

3/4 At GMass, we've identified over 45,000 such domains that use Spamhaus DBL to block messages based on content and the number grows by 1-2k every week.

2/4 The most common bounce messages you will see from business domains are: -An URL contained in this message is blacklisted by Spamhaus DBL -domain XXXXX is listed on the dbl at https://t.co/NNEA8F7zv4 -A website in your message was listed on a spam blacklist - Spamhaus DBL

1/4 You will be blocked by iCloud ( https://t.co/NsdufEdHe1, https://t.co/PwEStxUXeu, https://t.co/QY72L7tdSp) and other domains using email providers (anything besides Google and Microsoft). iCloud domains will return this bounce: [HM07] Message rejected due to local policy.

Here's some info about what happens if your domain ends up listed on the Spamhaus DBL 👇

Cold emailers brag about "meetings booked". But "meetings booked" does not equal "meetings". We offered personal demoes to people who signed up for GMass. 100 people booked meetings. Less than 50 showed up. "Meetings booked" is an irrelevant stat.

If Trump wins, he can have the military murder Kamala Harris and Hillary Clinton. And it will be perfectly legal.

Here's a good litmus test to determine whether the people you follow on X have any original thought or just regurgitate nonsense. If they've posted a "RIP Google - ChatGPT search just launched" in the last 24 hours, un-follow them now, or risk getting dumber.

4. Reaching out to Hotmail support through olcsupport-dot-office-dot-com is a must. Just be prepared for the process to take time and require persistence, but in the end you'll end up with the this result.

3. Canned responses: Insiders believe that Hotmail support staff are restricted to canned responses, which can make navigating these issues even more challenging.

2. Not surprisingly, Hotmail's own SNDS tool will show zero historical data for the IP. Their support, however, claimed emails from our IP had been reported as unwanted, which is false.

1. Your IP will initially be blocked with: "550 5.7.1 Unfortunately, messages from [IP] weren't sent. Please contact your Internet service provider since part of their network is on our block list (S3140)." Don't fret.

If you're setting up your own cold email infrastructure, you'll need to warm up your IP address. But Microsoft/Outlook will make it a pain. Little thread on how to do it 🧵

Whenever I see that an online store is using Shopify, I hesitate and go to Amazon to see if I can buy it there instead. Why? Because Shopify makes you download an app just to be able to track your order. No thanks.

Who is better for cold email deliverability, Trump or Harris? I asked ChatGPT to make a joke out of it. Humor is not its strong suit.

An example of how NOT to use AI in cold email. Yes, I did go to Case. 30 years ago. This is easy to do. Scrape my LinkedIn for my university, and prompt the OpenAI API with "Give me two sentences about recent news at Case Western for the intro of a cold email."

This is the dumbest DM on X I've ever received. "I apologize for the 'super annoying' thing that I'm doing right now, which I could stop if I wanted to, but I won't, so accept my fake apology anyway."