Why are some salmon white?🧬 Click through the slides to learn why Harrison Chinook evolved this way. As climate and habitat pressures intensify, conserving the full range of local salmon adaptations strengthens the resilience of all Fraser Chinook.

Enter to win PSF's salmon giveaway🐟 -

Unlock 10+ bonus entries in PSF's giveaway contest 🐟 -

Last chance to enter our giveaway contest! Enter by Friday, October 31, to win a weekend adventure in Victoria or Vancouver. Fly with Helijet, stay two nights at the Chateau Victoria or Sandman Hotel, and go on an unforgettable coastal wildlife tour. https://t.co/AlU5RYMLtY -

At this rate, the total number of prompts put into ChatGPT this *YEAR* will still be less than the total number of searches on Google *TODAY*. And today is a Saturday. I had a really interesting conversation with the head of growth for a Fortune 500 company this week. She said,

Can you count all the salmon? AI can🐟 New technology is transforming how we monitor fish populations in hard-to-reach places. With support from PSF, the @wildsalmoncntr is working with First Nations partners to pilot 10 AI-powered salmon counting systems.

Salmon Spotting map shows Surrey sites in "great year" for it. At Tynehead Hatchery, 500+ coho and some Chinook just returned following earlier concerns about low water levels in Serpentine River. https://t.co/BFKEv8DIwM via @PSF

Meet Selena Carl, an emerging salmon leader whose research is helping endangered Okanagan salmon survive their earliest life stages. Each year, PSF awards $2,500 bursaries to students like Selena. Learn more and apply by Oct 30: https://t.co/9KG1Vk6xnd

Most brands plan for BFCM like it’s a sprint... It’s not. It’s a marathon that ends in a sprint. Influencers help you stay top-of-mind the whole way through.

Final Call 📣 There’s just one week left to apply for PSF’s Community Salmon Program Fall 2025 funding round supporting local stewardship efforts. Learn more: https://t.co/3JMcbFgkwZ

Spot Salmon, Win Prizes 🐟 -

A new peer-reviewed paper finds DFO’s framework for assessing salmon farm pathogens often downplays credible science, despite strong scientific evidence clearly linking farms to risks for wild salmon. Read Gideon Mordecai’s op-ed:

Two-thirds of salmon populations in B.C. and the Yukon are below their long-term averages. PSF’s latest State of Salmon report, launched today, shows that the majority of salmon populations are in decline, but some are showing hope in certain regions.

Very pleased to meet with the ⁦⁦@PSF⁩ . Salmon are a keystone species critical to the U.S. and Canadian economies, ecosystems, and people.

I will join Northwestern University Computer Science as an Assistant Professor in Fall 2026! I am actively recruiting PhD students and seeking collaborations in robotics, human-robot interaction, brain-computer interfaces, cognitive science, societal impact of AI & automation,

Meet Andres Insley, a https://t.co/CZHcTknlMz. student at @uvic and recent recipient of PSF’s Stewardship Community Bursary! We're now accepting applications to award bursaries worth $2,500 each to emerging salmon leaders like Andres. Learn more: https://t.co/IuZoZpleXa

At the Great Blue Heron Nature Reserve in Chilliwack, local stewards teamed up with Fisheries and Oceans Canada (DFO) to restore habitat just in time for salmon. Support from PSF through Salmon Conservation Stamp funds made this project possible: https://t.co/DxfEBnDq5q

The Sq’éwqel are restoring vital spawning habitat for an endangered Chinook population in Maria Slough, near Agassiz, with DFO. Thanks to Salmon Conservation Stamp and donor funds, PSF was able to grant $112,384 to support this project. Learn more at https://t.co/NQMWAVKLEW

On the Deadman River, cottonwoods have vanished and left salmon more vulnerable to drought. Skeetchestn Indian Band is leading restoration efforts with DFO and other partners to test low-cost methods that help salmon survive low flows. Learn more:

Fraser River sockeye & pink salmon are returning in spectacular numbers this year – but what do we know about the thousands of other salmon populations across the province? A @cdnsciencepub study examines the decades-long decline in salmon monitoring:

Through PSF, your $6.89 salmon stamp funds local habitat restoration, hatchery programs, and science helping salmon. Stay tuned for ways to scale up your stamp impact!

Thanks to Salmon Conservation Stamp funds and donor support, PSF was able to grant $22,500 to Peninsula Streams Society to install two new rain gardens in Greater Victoria. These gardens are bringing together more than 150 local stewards to care for urban creeks and salmon.

🌨 On a rainy day like today, green infrastructure like rain gardens “can intercept hot, fast, toxic water and filter it before it reaches our creeks and waterways," including 90% of the toxic tire chemical 6PPD-quinone, a tire additive that’s especially lethal to coho salmon