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Connecting, inspiring, educating and honoring New England professionals at every career level. #BellRinger
New England
Joined September 2009
That's a wrap! đđ Thank you to all who joined us at the 56th #BellRinger Awards, including our host, @MattWBZ. Congrats to all the winners â see you next year! https://t.co/qlsnS2k18p
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Want to boost LinkedIn traffic and engagement? Use posts with links, carousels, and videos. Posting regularly also helps grow your followers. For best results, mix up your content and stay consistent. #LinkedIn #socialmediatips
prdaily.com
New data sheds light on which formats get the biggest results.
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Corporate quotes donât have to be boring. To make them land, you need real voices, real emotionâand way less jargon. Good quotes can turn a story from forgettable to unforgettable. #PR #content
prdaily.com
Because corporate quotes don't have to be boring.
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The dreaded first sentence: hardest to write, most important to get right. Hear from 5 Pulitzer Prize winners on how they craft powerful story openers: #writing #pulitzerprize
prdaily.com
2025 Pulitzer Prize winners show us how to craft that critical first sentence.
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Pop-up ads can drive serious conversions - but done wrong, they just drive people away. The difference? Smart targeting and timing. The best pop-ups grab attention without disrupting the customer journey. #popupad #marketing
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Crises are toughâbut theyâre also opportunities to grow. Reflection after a crisis helps teams learn and improve. Crisis comms shouldnât just show up after the factâthey should be part of your strategy from the start. #crisiscomm #commstrategy
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Diversifying your content strategy is essential. Varying formats and platforms helps you reach a broader audience and keeps your brand engaging. Regularly assess performance to refine your approach. Learn about Keith Kakadia's approach here:
smartbrief.com
Developing a successful content strategy that engages with your audience entails knowing who you want to reach, varying posting formats and measuring whatâs working, writes Sociallyinâs Keith Kakadia.
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Kicked off the season with sunshine, good vibes & even better company. âď¸â¨ Thanks to everyone who joined us at Tiaâs for the #PRClubNE Summer Social! Weâre energized for a year full of growth, learning & connection. đ¸ Stay tuned for whatâs next! #Networking #PublicRelations
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Brand identity: the psychological powerhouse of consumer trust. Colors, tone, and design choices donât just look goodâthey make people feel something. Learn from Syed Balkhi how you can build a brand that resonates: #BrandIdentity #consumertrust
smartbrief.com
A strong brand identity, built through consistent logos, colors and messaging, impacts customer psychology, fosters trust and drives loyalty.
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The agency vs. in-house debate is evolving. The key? Talentâand knowing how to blend it. Itâs not about where teams sit, but how they work together. The real battleground isnât structureâitâs people. Build a system where great talent thrives.
smartbrief.com
When your brand needs to ramp up marketing, the question you must answer is about talent; not agency vs. in-house. Hereâs why.
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Selling goes beyond the productâitâs also about the brand. Trust, transparency, and emotional connection build loyalty that lasts. Kim Markus explain's how to create brand intimacy: #brandloyalty
smartbrief.com
Brand intimacy builds consumer trust. Here are 3 ways for CPG and other brands to build brand intimacy in 2025.
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Internal comms can stop PR fires before they start. Align teams early, catch missteps fast, and protect your reputation. PR isnât just about clever responsesâitâs about spotting smoke before the fire. Is your risk detection system ready? #PRcrisis
prdaily.com
 Internal communications research can help stave off disaster. Svetlana Gershman is VP of marketing research at Method Communications. A technology giant unveils its revolutionary AI healthcare...
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Reputational damage happens fastâand demands an even faster response. AI is helping teams detect emotional shifts early, cut through media noise, and zero in on what really matters. Hereâs how smart brands are staying ahead: #crisiscomms #AI
prdaily.com
Bianca Prade on how real-time sentiment can shape smarter, faster strategy.
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Strong thought leadership isnât about bold predictionsâitâs about clarity, credibility, and context. You donât need all the answersâjust show youâre thinking critically. Here are 3 ways to make sure your voice is heard (and trusted): #thoughtleadership
prdaily.com
You can't wait for certainty.
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Strong PRâmedia relationships still drive results. Coffee chats may be rare, but trust and relevance are timeless. Show up at industry events, respect deadlines, and pitch timely, meaningful stories. #mediarelations #PR
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Looking to breathe new life into your storytelling? Discover how brand journalists are transforming routine narratives into engaging content through innovative approaches like real-time reporting, humor, and expert insights. #storytelling #journalism
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Employee-generated content (EGC) offers real insights into your company culture. Encourage employees to share their stories, especially on TikTok, to build authenticity and attract top talent. #EmployerBranding #TalentAcquisition
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As deepfakes become more prevalent, organizations must prepare crisis comms plans to handle potential threats. Key strategies include verifying authenticity, managing responses, and leveraging traditional crisis tactics. #CrisisComms #Deepfakes #AI #PR
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Calling all PR pros! đŁ Join us on August 12 for the PR Club + PRSA Boston Summer Socialâyour ticket to summer networking in the city. Engage in meaningful conversations, unwind with colleagues, and enjoy summer vibes! RSVP now đ https://t.co/bgkbJrXWjo
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To thrive on TikTok, brands must be authentic and engage with their audience. Read Dropbox's Head of Social Media, Susan Changâs best tips for success on the platform! #TikTokMarketing #BrandEngagement
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Tips From The Board: WFH, Hybrid, In-Office? These PR Pros Know How to Make It Work! Check out our most recent blog:
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