We analyzed 50,000+ shoppers and 100,000+ orders across our merchant network. Bitcoin customers are nearly 3x more valuable than the average customer. Not because they pay with Bitcoin. Because of who they are. Here's what the data shows 🧵

The tallow industry is starting to get exposed. A lot of brands aren’t using pure tallow. It’s mass produced, deodorized, bleached, and stripped down. People think they’re buying something ancestral… but they’re getting a processed version of it. The SOURCE of the seed is

https://t.co/BUWlXH3sIp

There are 40 million health savings accounts in the US. Not a single one let you hold real Bitcoin until @SOUND_HSA. Not an ETF. Not a wrapper. Real Bitcoin in cold storage. Triple tax advantage. Check out the full story below.

The first Bitcoin-native Health Savings Account now has a Bitcoin rewards program. Save Bitcoin tax-free in your HSA. Earn Bitcoin back on every purchase. Refer friends and you both earn. Welcome to the network, @SOUND_HSA!

Full study https://t.co/QQSQqTJh6J

We analyzed 50,000+ shoppers across our merchant network. Bitcoin customers: - Spend 38% more on their first purchase - Generate nearly 3x the lifetime value - Return 50% more often - Opt into marketing at 84% vs 66% Even when Bitcoin's price drops, they still outspend the

Got my first @goldentallow today in the mail! Great packaging, quality, and attention to detail. Expect only the best from Bitcoiners @kit_sats What's cool as well is seeing how Oshi Rewards works from a customer point of view: @OshiApp Great experience end to end! 🧡

Bullish on small businesses. Especially when they align with Bitcoin.

Steak 'n Shake, you up? @SteaknShake

@Bquittem You can see our full study here https://t.co/DXBBWvwoxk

This data from @Bquittem has always stood out to us. 29% of Bitcoiners are INTJ — a personality type that makes up 2% of the general population. Analytical, deliberate, quality-seeking. Our data across 50,000+ shoppers confirms what this predicts: Bitcoin customers spend 38%

Great insights from @OshiApp outlining the benefits of accepting bitcoin payments for your business, namely higher value Customers.

We've been getting ads from other companies who are now making wool pillows. Glad to see people are waking up. But the problem? Foreign wool, foreign cotton. White-labeled and without soul. With The Woolshire our hands are in every step of the process, which ensures quality, and

Rosie’s didn't disrupt the chip industry. We just refused to join

Full study with methodology and FAQ: https://t.co/QQSQqTJh6J If you run a business and want to attract this customer segment, we make it simple. https://t.co/DXBBWvwoxk

Under 1% of customers at these stores paid with Bitcoin. There's a much larger segment of Bitcoin holders who pay with cards. They likely share the same traits — we just can't measure them by payment method alone. That's the real opportunity.

Each finding is significant alone. But they compound: Higher first order × More repeat visits × Growing spend per visit × Higher reachability × Resilience in down markets = Nearly 3x lifetime value. That's not one advantage. It's every advantage, simultaneously.

Here's the part that surprised us most. Bitcoin users are famously privacy-conscious. Encrypted email, VPNs, the whole stack. Yet they opt into marketing at higher rates. They want to hear from you.

"But what about when Bitcoin's price drops?" They still outspend the average customer: Price rising: +53% premium Price falling: +39% premium Price flat: +17% premium The premium contracts, but it never disappears.