AI search doesn't reward clever copy. It rewards clarity and structure. #AISEO

In 2011, Google said: “Quality content is the foundation of search performance.” In 2025, 85% of retailers still recycle duplicate supplier content. The rule never changed. The execution did. & Google’s ad model cleaned up. AI Agents won’t play that game. #optidan #AISEO

Google always said “create helpful, unique content.” At scale, that was hard for large retailers to execute. AI search is changing the incentives. Quality and accuracy now get rewarded across traditional, Paid & AI search engines. #winwin #content #data #ecommerce #search

@OptidanSEO is now @OptidanCore Same mission. Bigger focus. Built for retailers moving fast. Designed for agentic search, structured product data, and performance at scale. Founded in Sydney. Engineered for retail performance.

What UCP does not do is decide which products are chosen. It does not influence discovery. It does not rank products. It does not assess relevance or quality. Those decisions are made well before checkout. @OptidanSEO #retail #universalcommerceprotocol #google

Duplicated product content didn’t come from bad decisions. It came from scale arriving before the right tools existed. That gap is finally closing, where content is now a performance driver at scale! #retail #ecommerce #leadership #marketing

If your agency reports “1,000 pages updated” but search visibility didn’t move, nothing was fixed. AI produces a lot of content fluff when structure is missing. Ensure it is content for performance! Ask @OptidanSEO #SEO #RetailPerformance #AISEO #Optimise

A lot of retail content challenges weren’t created intentionally. Supplier feeds scaled faster than the systems around them. Agentic commerce is now forcing a rethink on how product content is structured and trusted. #productfeeds #data #retail #ecommerce

Supplier content was never built for performance. Retailers scaled it anyway. Now AI and agentic commerce are exposing the cost of that decision. The good news: this is finally solvable, even at scale! #AI #RetailSEO #productfeed #datafeedenrichment

Retailers don't choose duplicated content. They inherit it from supplier feeds. AI alone doesn't fix it. It often scales the problem. Agentic commerce now forces a better solution. #RetailSEO #AIinRetail #Marketing #Brand #AgenticCommerce

When AI struggles with your product content, it’s rarely an AI problem. It’s a data problem. Even with Shopify pushing feeds to AI Shopping channels, it won't perform any better unless fully optimised and structured. #ProductFeeds #RetailTech #AI #Shopify #llms

Optidan Core launches to address the retail product data crisis, offering structured, AI-ready content aimed at enhancing search visibility and building customer trust. #RetailTech #ProductData #AI #SearchVisibility

Thank you @techday_au Channel Life has featured our perspective on how AI and agentic shopping are reshaping retail in Australia. Retailers who fix their content will win the next wave of discovery. You can read the article here 👉 https://t.co/mBzESjscvs #ecommercenews

🚀 We’ve been featured in Ecommerce News, highlighting how retailers are shifting toward agentic shopping and smarter product content at scale. If you haven’t seen it yet, here’s the story 👉

📦 Product Feed Optimisation Every retailer has a product feed. Only a few have one built for AI. Optidan changes that 💡 #productfeed #aiseo #retail #search

Excited to be at iMedia connecting with Australia’s top retail innovators. 💡 we’re rethinking content performance at scale, tackling duplicate products, search penalties, and disconnected brand voice across large retail sites. Let’s chat. 👋 #iMedia #RetailTech #AI #iMediaRSAU

Supplier feeds not aligning with your brand voice? This can hurt your conversion rates. Try Optidan AI's tools for a cohesive content strategy. Have you tried this? #AIContentSolutions #SEOHacks

Boost your SEO and accessibility by optimizing image alt tags. Many ecommerce sites miss this simple trick. Are your alt tags descriptive and keyword-rich? #EcommerceSEO #SEOHacks

Boost your category pages with a compelling hook and strategic keywords. This simple tweak can enhance visibility and conversions. #DigitalShelfPerformance #RetailInnovation

Generative AI for retailers doesn't need to be a touchy topic! Change thrives on trust. Want buy-in from staff? Share your "why" and involve your team in the process. #Leadership #Lessons #generativeai #ecommerce #retail