OpenView
@OpenViewVenture
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OpenView is a venture capital firm on a mission to change the way the world works. We invest in B2B SaaS companies at the expansion stage. #B2B #SaaS
Boston, MA
Joined March 2009
We've partnered with @pendoio to arm you with the right metrics and tactics to become a best-in-class company. Download the 2023 Product Benchmarks report to see how 1000+ products are growing today: https://t.co/5lC96cgzkY
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This breakdown by @cjgustafson222 of @OpenViewVenture's 2023 report on SaaS operating benchmarks, where startups are positioning themselves for productivity https://t.co/H2RBW4RZ1N
mostlymetrics.com
Time is a flat circle
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Looking to hire a product-led sales leader but not sure where to start? Start here:
openviewpartners.com
You've finally decided that product-led sales is right for your business. So how do you hire a product-led sales leader no matter your stage? Find out from CloserIQ's Jordan Wan here. You've finally...
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Are you running a #productledgrowth startup and wondering when to hire a sales leader? Jordan Wan, Founder and CEO of @CloserIQ, has advice on when to go with the founder-led sales and experimentation approach. Get his insights now: https://t.co/3niJ90Nb8N
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Product-Led Sales (PLS) isn't merely a funnel or a go-to-market strategy; it's an ecosystem that turns self-serve users into paying customers. And it's more nuanced than you might think. A short thread on Product-Led Sales 👇 Image Source: @OpenViewVenture
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Pricing is a huge #growth lever for any #SaaS #startup, but one that’s commonly misunderstood + overlooked. Kyle Poyar with @OpenViewVenture joins us 10/19 to discuss making sure your price is right. Register: https://t.co/Du7oyLxjpJ
#founders #entrepreneurs #gotomarket
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Product marketing is pivotal, but how can startups compete with the big players when it comes to hiring & salaries? @FriendsCallMeJW has been there and today he unveils the strategies to bootstrap a stellar PMM org without skyrocketing your burn rate. https://t.co/pc6pd42LlW
openviewpartners.com
When done right, product marketing is one of the most impactful roles in your company. Product marketing teams work cross functionally, translating the When done well, product marketing can be one of...
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SaaS packaging debates can feel like Groundhog Day 😵💫 But fret not, @poyark has got you covered with a comprehensive guide to help you make sense of it all. Dive into the latest strategic principles / tactical tips for designing winning SaaS packages: https://t.co/AabYztkJcD
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"CAC payback period" has evolved from jargon to a critical metric for founders and operators. Learn why it's the go-to #SaaS metric, and uncover the industry standards for success. https://t.co/lRGka5d8ww
openviewpartners.com
CAC payback period is a fantastic metric to measure success. But despite your best efforts, you might still be getting CAC payback wrong. Here’s what to avoid. CAC payback period is a fantastic...
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Can you build high-impact teams on a startup's budget?💰 Wondering how to justify competitive salaries for PMMs without a Fortune 500 budget? Join @FriendsCallMeJW as he shares insights from his 10-year journey in building product marketing orgs. https://t.co/U1kDh2Fmzk
openviewpartners.com
When done right, product marketing is one of the most impactful roles in your company. Product marketing teams work cross functionally, translating the When done well, product marketing can be one of...
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The new product-led blueprint for end-to-end success 📈 Join @hjawharkar as he dissects the key components needed to unlock the full potential of product-led strategies within a multi-lane GTM motion. Get his insights on OpenView's blog: https://t.co/WN72DOPqfK
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The Ultimate Cross-Functional Blueprint for Product-led Sales 📎 We're excited to share @hjawharkar insights on how top-tier #SaaS companies achieve greatness by seamlessly merging product-led advantages with sales and marketing prowess. https://t.co/g4xvujKsuj
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CAC payback period is your secret weapon in understanding customer acquisition. Join @poyark in exploring this vital #SaaS metric and discover why it's a game-changer for founders and operators. https://t.co/iPC1kmHtCt
openviewpartners.com
CAC payback period is a fantastic metric to measure success. But despite your best efforts, you might still be getting CAC payback wrong. Here’s what to avoid. CAC payback period is a fantastic...
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Founders: If you've ever wondered what a "good" CAC should be, check out these benchmarks from @OpenViewVenture
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Another highlight was visiting the @OpenViewVenture office, which had another dazzling rooftop that I got to enjoy with @Loudfoot and @seandougfan. They really rolled out the red carpet 🏙️
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Who owns growth in #SaaS? It depends. Discover the insights from the OpenView and Pendo Product Benchmarks report and find out who truly commands growth. 🚀 https://t.co/9xPfqfZG9h
#software #startups
openviewpartners.com
Who owns growth in a SaaS company? It depends on a variety of factors including if the business is sales- or product-led. Here's what the data tells us and why it matters. Who owns growth in a SaaS...
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Want to know how your go-to-market motion stacks up? We’re launching our 3rd annual PLS Benchmarks Survey today, in partnership with @Keyplay @OpenViewVenture Shout out to our contributors @poyark @schoeny @LeahThar ! Take the survey ~5 mins:
surveymonkey.com
Take this survey powered by surveymonkey.com. Create your own surveys for free.
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📣 Calling all SaaS companies! Time for our 3rd annual PLS Benchmarks Survey! We teamed up @poyark @schoeny @LeahThar to go even deeper on the meatiest PLG/PLS topics. Curious how the best in PLG DO GTM? Take the survey and get access to the data. 🪄 https://t.co/FLUccUidAB
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OpenView is thrilled to introduce our newest investments🎉 🚀 @ChargeflowHQ 🚀@ParabolaHQ 🚀@PartsTech 🚀 @VoiceflowHQ
https://t.co/y3QGR4fNKp
#startups #SaaS #VC
openviewpartners.com
OpenView invests at the expansion stage – the challenging growth period between seed and series C – when the stakes are high and decisions need to be made quickly. Meet our newest portfolio companies...
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📈 Are your #SaaS #pricing strategies holding back your growth potential? Avoid the common pitfalls and unlock faster, more profitable expansion. Read here 👉
openviewpartners.com
Pricing can make or break your business. Price too low and you lose out on valuable revenue. Price too high and customers might turn to a cheaper competitor. Read on for the five most common pricing...
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Growth ownership in #software companies can be a puzzle🧩 Is it product, marketing, or sales? Kyle Poyar shares insights from the OpenView and @pendoio Product Benchmarks report to shed light on this mystery. https://t.co/mTwKlxxvB5
openviewpartners.com
Who owns growth in a SaaS company? It depends on a variety of factors including if the business is sales- or product-led. Here's what the data tells us and why it matters. Who owns growth in a SaaS...
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