Pocus
@getpocus
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Turn (any) signal into revenue. Build pipeline and close more revenue, consistently.
Joined April 2021
✨ FEATURE LAUNCH ALERT ✨ . Introducing: Salesforce Embed 🪄 . We know reps need Pocus-powered insights everywhere they work. You can now see the same insights from your Pocus Inbox in Salesforce. Learn more 👇.
pocus.com
We’re making it even easier for reps to access product usage insights without disrupting their workflow. We built Salesforce Embed so reps can spend less than a minute scanning their existing...
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📣 Coming up next week! . Join us for a panel discussion on all things RevOps with revenue leaders from @Loom @MiroHQ @ngrokHQ . 🗓Thursday, Sep 28 .⏰ 10 am PT/ 1 pm ET. Sign up 👇
lu.ma
RevOps, although critical, is an evolving function. The definition varies from company to company... "What does RevOps own?" "What is RevOps responsible…
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SaaSy girl here - your one and only source into the scandalous lives of the SaaStr elite. Spotted: @CommandBar hired a marketing plane ✈️. xoxo
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Calling all athletic nerds! Practice starts next week 🔥. Next up in our Unlocking Revenue Series: Athletic nerd training with @samwerboff (@airtable). 🗓 Sep 12, 10 am PT. Sam will answer all your questions on combining product data with sales!. Register:
lu.ma
To win in this market, sellers need to understand and use product data to their advantage. Leaning on product data can help sales teams: Prioritize, land, and…
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🎧 NEW EPISODE feat. @AndreaShuyuWang (@generalcatalyst) 🔥. Tune in for:. - Deep dive into growth product management (and how it differs from growth marketing).- Strategies for winning PLG buy-in. And more!. 👉
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🔥 NEW EPISODE: @Superhuman's path to PLG 🔥. Featuring Head of Product Growth, @gauravvohra1 . Listen in for his take on PMF, aha moments, onboarding, and more! . 🎧
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🪄 Links to register . DigitalOcean AMA: Notion AMA: AI panel: Airtable AMA:
lu.ma
To win in this market, sellers need to understand and use product data to their advantage. Leaning on product data can help sales teams: Prioritize, land, and…
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JAM-PACKED MONTH AHEAD! 🔥. 🗓 AUG 3: RevOps with @HelloPaperspace (Now @digitalocean!). 🗓 AUG 22: RevOps with @NotionHQ . 🗓 AUG 29: AI panel with @magicaltome, @runwayml, @Amplify, @copy_ai. 🗓 SEP 12: Product-Led Sales with @airtable
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📣 Coming up August 3rd!. AMA with @TheBenLamson (@HelloPaperspace acq by @digitalocean). In a year, Ben and his team: . 🔥 Grew top-line revenue by over 2.5x YoY.🔥 Had a win rate of over 45% for new business . Join us to learn his approach to PLS 👇
lu.ma
As VP of Revenue at Paperspace, Ben Lamson re-built the sales org from scratch! In a year his team: - Grew top-line revenue by over 2.5x YoY - Had a win rate…
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"Product-Led Sales is not an exact science, not yet. It's a lot of art. There should be a lot more experimentation, play, and joy in how we launch PLS." #OverheardPocusAMA.
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Let them cook 🧑🍳.
When you hire your first GenZs and take them to a company offsite. chaos ensues.
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BRB, we'll be watching this video about 20 more times 🥹.
📣 Sales Reps: Want to save so much f****ing time digging through data?. Check out some real clips from Pocus customer calls ⬇️👀. Lots of gasps, cursing, and (almost) crying 🥹. Shoutout to the @getpocus team for always living our value of “giving customers superpowers” 🦸♀️
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📘 EXPANSION .Upsell and cross-sell opportunities based on a weighted Pocus score that measures three metrics: feature usage, lifetime revenue, and forecasted MRR. 🪄 Read the full case study 👇
pocus.com
In this customer story, we talked to Cameron DeLeone, PostHog’s first commercial hire, about the company’s journey from scaling self-serve to Product-Led Sales. Cameron shares how Pocus helps his...
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Pocus surfaces these accounts through a composite score that weighs: job functions, usage, and revenue forecast. PostHog focuses their outreach on the accounts that will most benefit from their product (and that will have the biggest impact on their revenue goals.).
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📘 FREE-TO-PAID CONVERSION .Surface PQAs based on forecasted MRR, product engagement milestones, and ICP fit. For example, a key signal for an account to become qualified is if one or more users are senior engineers.
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Hence, the churn prevention Playbook surfaces accounts with a stagnant percentage of insights analyzed WoW. Surfacing these accounts quickly and before any significant decrease in product usage enables customer success to reach out before it’s too late.
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📘 CHURN PREVENTION .By analyzing historical product usage data in Pocus, the success team identified that retention largely correlates to a steady increase in usage of one key feature: insight analysis.
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🔥 THE SOLUTION: PLAYBOOKS + UNIFIED DATA Pocus' flexible data model enabled PostHog’s customer success team to consolidate product usage, billing, and customer data into a single source of truth. PLS Playbooks 👇.
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