Digital marketing is more important than ever, allowing you to engage with customers wherever it suits them. It's crucial to have a high-performing strategy that utilises appropriate platforms. We explore how to do it: https://t.co/a3HWEnRWi6 #DigitalMarketing #Marketing

Video marketing is successful in engaging and influencing customers. It can also be used across your website, content and social media, making it a useful tool in any brand's remit. If you aren't already using video, it might be time to consider doing so! #VideoMarketing

The customer journey comprises three stages. You need to provide the right content at each to effectively target customers and draw them to your brand. We've outlined the stages and the customer's position at each below. Read more at https://t.co/joEDlRoaWd #CustomerJourney

Evergreen is a type of content that is timeless. It offers long-term value to your customers, allowing you to answer their ongoing questions. It also brings lasting SEO performance which boosts your traffic metrics. #Marketing #ContentMarketing

Inbound marketing is a methodology that focuses on drawing customers to you rather than you chasing them. It has proven results, including favourable return on investment and higher conversion rates. Find out how it works: https://t.co/g7wW07Zzk5 #InboundMarketing #Marketing

Halloween is nearly here! Celebrate with these spooky marketing campaigns that might inspire your own content this weekend. https://t.co/xUyUpuXBK8 #MarketingCampaigns #Halloween #SeasonalMarketing

That's our top 7 free marketing tools! Feel free to add yours to the thread in the replies below. 😀

7. GOOGLE ANALYTICS. It is crucial you monitor your efforts to see what's working and what needs to improve. GA is key in reflecting the traffic and user behaviour on your website - so you make informed decisions and see the impact marketing has.

6. BUFFER. A social media scheduling tool with a free plan to manage up to 3 channels. Great to planning your social channels ahead and sending them to go out when you want, without too much manual input

5. FEEDLY. A great place to curate content/posts from your favourite publications related to your industry. Makes it easier to see what topics/angles are trending in the world to commentate on your social channels or inspire your content.

4. ANSWER THE PUBLIC. Another handy keyword research - type in a broad term related to your business and see the multitude of questions and phrases it returns to inspire your content strategy. (Only gives you a limited amount of searches free though)

3. SOCIAL & SEARCH LISTENING. Google and most of the social media channels have a search function that allow you to search your brand name. It's a great way to uncover how people feel about your business so you can manage your reputation and uncover attitudes!

2. GOOGLE. Google houses great search data to fuel your content strategy. Features like Google autocomplete and 'people also search' show the topics people are interested in that you need to capitalise on. We explore it further it our blog:

1. GOOGLE BUSINESS PROFILE. If you're a local business, you need a Google Business Profile. It helps you feature at the top of the SERPs, so people nearby can find you & your opening hours when searching relevant terms.

Every business needs marketing but that doesn't necessarily mean you need to spend a fortune doing it. Here's a thread of our favourite free tools to get you started ⬇️ #marketingtips #marketing

Nurturing leads means providing information at the right time. It's essential to map your content to the buyer journey so that it meets their needs at each stage. We explore how to map content effectively: https://t.co/pdirKImRDD #ContentMarketing #ContentMapping #BuyerJourney

Data shows that you save an average of 62% per lead when using inbound marketing tactics versus outbound. If you want to know what an inbound strategy looks like for you, get in touch: https://t.co/plYCZowovk #InboundMarketing #LeadNurturing

Mastering #SocialMedia is a challenge every brand must overcome. However, there are tools that make it easier to manage. We've listed our top resources: @Canva (for making graphics) @Buffer (for scheduling posts) @Unsplash (free stock imagery) @Hashtagify (for finding hashtags)

Too often, businesses keep their #sales and #marketing team separate (or don't have them at all). However, your marketing department should support your sales and vice versa. This guide explores how they work in connection to boost your revenue potential. https://t.co/C3duKmJCkd

SEO is integral to driving traffic to your business. However if you do it poorly or through questionable means, it can have lasting damage to your business and profitability. Our blog explores the impact in detail and how to avoid it: https://t.co/sQNOn8cghC #SEO #SearchMarketing