Nudge
@NudgePodcast
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Learn the science behind great marketing. Every bite-sized 20-minute show comes packed with practical advice.
Joined December 2018
Adobe increased retention by 8% simply by changing the way they asked a question. Sainsburyâs added a behavioural science principle to their ad and boosted mobile downloads by 13%. And one nudge-inspired Ramadan project reduced food waste amongst families by 67%.
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I sat down with fellow chart-topping marketing podcaster (and rival) @UncensoredCMO to record 10 lessons marketing lessons every marketer should know. Tune in to @NudgePodcast to hear: đş Why Jon was fired from BrewDog đ Why I regret my degree đ And my top 5 nudges
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MAAATE ... The most divisive ad of the year? This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by the Guardian.
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Is this the most persuasive text of all time? In 2021, the NHS sent a text message to every single Brit. This wasnât a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour.
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Thereâs an incredibly simple way to make your message more persuasive. In fact, itâs as simple as changing a letter. It persuades people to vote, children to tidy, and students to stop cheating...
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I never shared when @NudgePodcast hit 1 million downloads. And that was a mistake. At least according to today's guest @tdmckinlay đ In the latest episode of Nudge he shares peer-reviewed studies that show why I was wrong.
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Tune in (or not) here:
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Listen to Why telling someone what to do won't work from Nudge wherever you get your podcasts!
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@peoplepatterns told me to stop telling people to listen to my podcastâsince doing so, my listeners have increased. You can find out why on the latest @NudgePodcast. But feel free to ignore.
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Ever wondered why the houses are so thin in Amsterdam? Or why there are so many boarded up windows in London? Or why most daycare centres don't charge a late pick up fee?
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Well it's all to do with bad incentives. Hear the world's incentive expert @UriGneezy explain all in the latest episode of @NudgePodcast
https://t.co/3gc6AHKyII
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Listen to Nudge wherever you get your podcasts!
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Today on @NudgePodcast the brilliant @j1berger shares: 1) How to make people 50% more likely to agree to your request. 2) He shares how to make children 33% more likely to tidy up. 3) How to make your team more creative https://t.co/69kMXdjEyG
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Listen to The hidden impact of the words you use (feat Dr Jonah Berger) from Nudge wherever you get your podcasts!
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New Nudge: Why too much choice is a bad thing with @Sheena_Iyengar
https://t.co/MRJDOhoaip
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In the early 2000s Head and Shoulders sold 26 variations of their shampoo. The thinking was: more choice = more sales. This made sense to almost everyone, except my guest on today's Nudge Podcast.
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Your accountant (probably) doesnât have a tattoo. This isnât because theyâre scared of needles or because theyâre uncool losers. Itâs because tattoos are costly signals that change the perception of others. These costly signals have been proven to:
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My Nudge guest today has read over 1,200 pages of marketing research papers and summarised this knowledge into 3 practical marketing insights every marketer should know. He promises that these insights contain no opinions, no sketchy data, and definitely no fluff.
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In 2010, Lady Gaga wore a dress made of raw beef cuts at the Video Music Awards. The meat dress was memorable, eye-catching, and made her the most talked about artist at the event. But why⌠Why did this dress capture headlines?
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@GoodpodsHQ Gotta give it to @NudgePodcast đđť I ALWAYS learn something listening to that one. ⌠oh and my own đď¸ Talk With History đ But go listen to Nudge first
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