A global survey of partners (this week) show 86% are looking to raise managed services prices in the next 6 months. Only 15% say they don't sell managed services - this is the lowest we have seen and helps explain why there are now 335k IT companies now w/ some managed revenue.

🖋️This week's @Partner_Hacker #GoToEco Column: The What, Why & How of #B2BSaaS Tech Partnerships: Pt. 1 Dylan Charles has written a series of articles looking at the topic of tech partnerships & the difference between GTM directly & GTM thru an #ecosystem. https://t.co/WFG19YJdBg

Had a chance to sit down with @isaacmorehouse & @Partner_Hacker to talk about one of my fav subjects: Watering holes. The bottoms-up approach in gaining trust at the "point of influence" with partners (what they read, where they go, and who they follow). https://t.co/j6wmi5pEzs

@chiefmartec Buyers don’t live in funnels.

Ever since @fullerfreedom partner pilled me and convinced me to launch @Partner_Hacker with him, it's been nothing but energy. I didn't even want to do events when we started!

Always up for a new challenge! In addition to being the CMO of @Partner_Hacker, I am now also the CMO of @reveal_platform after we merged. Time to transform Go-To-Market with the power of Nearbound selling! https://t.co/AuuQd5zVZZ

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Good rule of thumb: Don’t be married to a playbook, but know when to use the value it offers

You can’t always break the playbook, but Rachel believes that the reason it DID work was 1. G2 and ZoomInfo had amazing alignment 2. They both already understood the playbook through and through

When you realize that breaking the playbook isn’t always a bad thing, you get the opportunity to be more creative. Rachel Gianfredi from @G2 shared an incredible story of how @zoominfo and @g2 rolled out their integration, and it didn’t follow the normal playbook.

In partnerships, you get to make combo shots. It's not just Seller to Customer. There are other variations. For example, it can also be CS to Seller to Customer. You always have to be thinking about the setup for the next shot. https://t.co/QcI2b1O41J

If you want to experience the power of your #ecosystem it's simple, not easy. Give more than you take. Period.

How many times have you heard this story 😬 A partner pro gets into a new role and there's immediate pressure to 👏 get it going 👏 fast. @CurviettoGab shares how he built his partner program from the ground up. Learn his playbook and apply it! https://t.co/nC3SlSfXos

2023 will be a chaotic year for martech, yet the start of a massive wave of growth https://t.co/FBV5EodIu6 #martech

Unlocking Partnerships Potential in 2023

Congratulate yourself, that's a tough role! https://t.co/6srgoE0Q6N

As a partner pro, you're quarterbacking internal and external individuals shared Greg Wasserman. This means because you've learned how to 👉 Playing the game 👉 Orchestrate the players toward a shared objective

When you realize partner pros are great quarterbacks...

This decision is a signal to customers that @Zoom isn't just a tool, it's an ecosystem. Expect to see more products and platforms putting partners right up front.

Guess the average time spent on @Zoom per week? 21.5 HOURS 🤯 Attention is a commodity, which makes zoom's screen valuable real estate. Here's why their decision to put partner logos on their screen is important 👇 https://t.co/QMRbhbf827