Registration is now LIVE for GTM25 – the can’t miss go-to-market event of the year! 🎉 We’re kicking things off with a virtual summit — then hitting the road to bring Go-To-Market Intelligence to New York, Boston, San Francisco, and London. Here’s what to expect: • Keynotes –

AI won’t fix bad data. It multiplies it. Millie Beetham, VP of GTM Strategy and ZI Labs, explains why layering AI on a dirty data foundation can turn one bad send into millions. Watch the clip to hear Millie break down how to get AI-ready. ⬇️

Sales used to wait on marketing for buying signals. Not anymore. In 2015 we put intent data in sellers’ hands. Today AI helps every leader design smarter, more creative GTM motions. Hear from our CEO and Founder Henry Schuck on what’s next. 👇

Introducing ZoomInfo Copilot Workspace — the execution engine for modern sales teams. One workspace where sellers run their entire book of business, powered by AI that actually does the work. ✔️ Unifies your CRM data with ZoomInfo's intelligence on 100M+ companies and 260M+

“ZoomInfo is an extension of the Mastercard family.” Rachel Newton, SVP of Global B2B Operations at Mastercard, explains how our people-first partnership helps Mastercard stay at the forefront of GTM trends. 👇

What if your sales team knew exactly who to reach next? GTM Studio turns raw site visitors into a sales-ready audience: ✔️ Enrich with CRM & marketing data ✔️ Prioritize best-fit contacts ✔️ Push straight to your CRM See how it works → https://t.co/Nts2ftqKJm

From messy data ➝ meaningful segments. Wayfair’s Head of Sales Analytics, Ryan Sigurdson, shares how his team rebuilt office-category segments with ZoomInfo’s company hierarchy data. The result? Brand campaigns that reach real buying groups based on today’s priorities — not

Big deals are won in the details. When a major RFP landed at Mastercard, Rachel Newton turned to ZoomInfo. Using Signals and Intent data, her team uncovered key pain points, refined their strategy, and delivered a response that spoke directly to the customer’s needs. The

Inbound is collapsing. AI overviews, GEO, and shifting search behaviors are cutting web traffic by 30–40%. The inbound playbook that worked a year ago feels broken. The answer isn’t more inbound — it’s smarter outbound. At ZoomInfo, we call it intelligent outbound: data + AI +

Why do some customers spend more than others? 🤔 At Wayfair, the answer came from third-party data. Adding details like company size, revenue, and industry helped reveal why certain accounts grew faster — and where sales reps were making the biggest difference. Ryan Sigurdson,

Orchestration isn’t optional anymore. It’s mission critical. At Cority, CMO Eric Olson is in the trenches with RevOps and sales every day, partnering closely to navigate a fast-moving go-to-market motion. With data flowing through 10 product lines and buyers engaging across

Great marketing doesn’t start with your product. It starts with your buyer. Rachel Newton, SVP of Global B2B Marketing Operations at Mastercard, shares how her team uses ZoomInfo to spot intent, size the opportunity, and choose the right motion based on real market demand. 👇

From warehouse floors to the executive suite, Pratt Industries is modernizing field sales. With ZoomInfo, they're combining old-school hustle with modern GTM Intelligence to: ✅ Find decision-makers faster ✅ Close million-dollar deals ✅ Stay ahead of the game 📖 Read more:

New VP just got hired at a target account? Your reps should know now. ZoomInfo Founder and CEO Henry Shuck shows how to track new hires + instantly send alerts to Slack — no extra tools needed. Just signals that close deals. 🎯 Watch now. ↓

What happens when one of the world's largest financial institutions starts acting on real-time intelligence, not just raw data? 👀 They turn insights into impact — at scale. Nitesh Kadakia, Head of Innovation & Advisor Platforms at Bank of America Merrill Lynch, shares how

ZoomInfo is the only vendor named a Customers’ Choice in the 2025 Gartner® Peer Insights™ Voice of the Customer for Account-Based Marketing Platforms. This recognition is 100% based on verified customer reviews over the last 18 months. To us, that means: ✅ Our customers trust

MNTN + @ZoomInfo = B2B on CTV. Reach high-value prospects with precision—on TV.

AI is everywhere, but which tools are GTM pros actually using and how are they using them? 🤖 At GTM 25 London, we asked attendees to share their most-used AI automations. From smart outreach to streamlined workflows, here’s how AI is transforming go-to-market strategies.

The modern sales stack is bloated. James Roth, CRO at ZoomInfo, explains why the sales stack is broken, and how Go-To-Market Intelligence fixes it.

Not every million dollar problem is worth solving. At least not right away. As 🏄🏼‍♂️ Scott Leese points out in this Sell Better clip, understanding the size of a business and the scale of the problems they’re juggling is critical. What feels urgent to you might barely register for

Generic outreach doesn’t cut it in 2025. James Buckley, Host of the Sell Better Daily Sales Show, said it best: “Spray and pray died a long time ago.” Instead of sending the same message to everyone, ask yourself: ✅ Who am I sending this to? ✅ Why now? ✅ What outcome do I