Remember: Don't let AI strip you of your ability to think for yourself. Writing IS thinking.

I don't know why so many marketers aren't in the habit of talking with customers. Data is great. But understanding customer stories. that's where I find strategy.

One of my favorite ways to use ChatGPT:. “Take this long piece and give me 5 short ones.”. It’s like having a repurposing engine on call. Best part? Now that I've trained it using my content, it *usually* sounds like me. As long as I touch it up first. 😄.

Training ChatGPT to write like me has taught me something unexpected:. ChatGPT listens better than most people. 😅.

Story reveals strategy. Here's how:. 1. Interview customers.2. Listen for stories that repeat.3. Make a strategy to make those stories happen way more often.

Remember: Motivation and inspiration come after action. Not the other way around. Just find a way to start. The rest will become clear as you go. #notestoself.

Talking with customers (especially new customers) should be a core responsibility of every marketing team. But it's not.

A few thoughts about the impact AI is already having on content marketing careers

Grammar is a weapon, not a set of rules to be followed. Think of it like a toolbox — a set of tools you can use to control the voice in the head of your reader. Break the rules all you want. But don't be ignorant of them.

To my marketing friends, we're looking for a Demand Generation Manager to join our team! Check out the details here:

RT @deveshkhanal: We (@growandconvert) analyzed data across 20 of our clients to understand how long it takes to get them on the first page….

RT @deveshkhanal: A friend of mine started this go fund me for friends that unexpectedly lost their 4 month old. Can’t imagine what the par….

RT @yoursales: Here's Sales Tools Tuesday - weekly salestech insight. Full coverage & extras: We've got news fr….

Friend: Happy 40th Birthday yesterday!! . Did you do anything fun???. Me: I had a cupcake for breakfast, does that count?.

Reddit’s pattern interrupt is the only viral ad I’ve seen so far tonight. Even the guys in my fantasy football league chat (who aren’t marketers besides me) are talking about it. #MarketingTwitter #SuperBowl.

That M&Ms ad is genius. It’s like what Snickers did with “take a Snickers break.” Attaching a brand to an action. #MarketingTwitter #SuperBowl.

This issue will not improve until and unless guys who look like me get serious about representation and diversity. I have a lot to learn and words are cheap compared to action. But I (for one) am committed to using whatever influence I have to make this better.

I used to think “bouncing off the walls” was figure of speech. That was before I had kids.

RT @MelissaWritesIt: Software keeps getting easier to use. It's like an entire generation of people who refused to look at instructions bui….

Sneaker art and video marketing! This conversation with my friend @RodgersGigi has to be one of my favorite interviews ever. :). Find the show in any podcast player. Just search "The Content Marketing Lounge"