Nadine Waehning
@NWaehning
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MSc course leader, Marketing Lecturer, and research rooted in drinking studies beer, no-low, pubs - all opinions my own.
York, England
Joined May 2018
An interesting article about the impact of consumers drinking less in restaurants - first time I have heard the phrases "damp drinking" for drinking less volume overall or "99% sober" for a mostly dry lifestyle with the occasional exception!
theguardian.com
Alcohol is an important source of revenue for many restaurants. With consumption on the decline, venues could be left in a precarious position
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After a lovely autumnal walk along the river we headed to @theswanyork for pints - it was great to see our nolo project beer mats out in the open! #pub
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If you are a pub/bar/restaurant/hotel/council that would like to use our nolo point of sale materials/publicans guide you can find them here https://t.co/QUXfZLv6LF They are FREE to use!!! Grateful for any shares to get them out there!
york.ac.uk
Multi-perspective research exploring NoLo alcohol’s global impact, consumer typologies, trade visibility, economic effects, and policy tools.
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Great to see our nolo project materials making it out into the wild - if you are a York based business who would like to get involved check out our @instagram account @noloproject!
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Great to see our nolo project and launch at @YorkCAMRA beer festival covered in @CAMRA_Official What’s Brewing!
wb.camra.org.uk
University of York researchers are behind a project to get more no-and-low alcohol beers in pubs across York and North Yorkshire. Launched at the CAMR...
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Looks like @NWaehning did a stellar job of launching our nolo project yesterday at the @YorkCAMRA beer festival! Thanks to @theswanyork and everyone else for supporting! #nolo
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Our new nolo materials developed with @CityofYork will be officially launched at the @YorkCAMRA beer festival trade session today! Sadly I have a flight to catch so can't be there but my colleague @NWaehning will be there to talk about the project and answer any questions!
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It was great to take part in this live webinar today talking about hospitality marketing alongside @NWaehning and Scott Cameron from @TimothyTaylors!
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Although I couldn’t be there in person the ‘Pubs in the Community’ event organised by @culturalclare was great (l joined online) - a particular highlight was the live illustration by @rebeccavosborne (and great practitioner/campaigner/academic/writer discussions) #saveourpubs
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📣 We're excited to announce the launch of our No and Low Guide at @beerfestyork on 17 September! The guide has been jointly developed with @CityofYork, publicans and organisations, with the research exploring No and Low alcohol consumption: https://t.co/6y4jPgtqnu
#YorkResearch
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Delighted to share some of the insights from the After Last Orders project on the social and cultural impacts of pub closures in The Conversation. https://t.co/oKJHoMXLgp
theconversation.com
The cost of running a pub has risen dramatically.
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Trending in #Management: https://t.co/zlKBx7EVEl 1) Vacation & employee well-being (@JAPeditorcorner) 2) The 2025 Tariffs & Global Supply Chains 3) Lightning Network Economics 4) Mobile Internet & Digital Inequality 5) On the UK beer, pub & brewing industry (@JMM_news)
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It was great to present our project on non-alchoholic beer at the @Acad_Marketing yesterday! Celebrated at the drinks reception in the wonderful grounds of @UCC #beer @NWaehning #AcadMarketing2025
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Could a creative, collaborative and sustainable approach to pub crawls safeguard the British boozer?🍻 @ProfessorPubUK: “Pub crawls offer a unique way to bring people together, there’s that sense of exploration and camaraderie which is hard to replicate.”: https://t.co/mPxfCNB4PE
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After many months of hard work it is great to see our special issue "Perspectives on drinking, manufacture and drinking spaces and places" in @JMM_news is out! - https://t.co/RaNol08lpS Great working with @NWaehning and Robert Bowen on this! @UoY_SBS @cardiffbusiness
tandfonline.com
Perspectives on drinking, manufacture and drinking spaces and places. Volume 41, Issue 7-8 of Journal of Marketing Management
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Really happy that our @JMM_news special issue 'conversation' is now out "A pint-sized conversation: publicans, brewers, and academics on the UK beer, pub and brewing industry" - first 50 downloads free-
tandfonline.com
Published in Journal of Marketing Management (Vol. 41, No. 7-8, 2025)
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You can listen to me talking about our pub crawl project on the latest @morningad podcast released today - "Last call for pub crawls?" https://t.co/WemvIamkyP
@NWaehning @KateArnold14
morningadvertiser.co.uk
The Lock In podcast explores whether the concept of the pub crawl is still relevant.
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Coverage of my project with @NWaehning and @KateArnold14 on Pub Crawls in the @yorkshirepost today 🍻
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