Múyìwá Mátùlúkò
@MuyoSan
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Following
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I help online business owners maximise profits, by attracting high-intent customers on autopilot. Grew @TechpointAfrica to 6 figures with the power of email
Why your open rates suck 👉
Joined July 2009
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Pinned Tweet
How we
@TechpointAfrica
spent less than $300, sending 1.8m emails to 37,000 contacts in 2023.
It boils down to 3 S's:
💎 Segment
💎 Sever
💎 Self-host
And just as I promised yesterday, I am going to break it down.
It's a long 🧵
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Clubbing. So I go to a stuffy, crowded, harmfully noisy place, just to buy ridiculously overpriced drinks and fake-bond with strangers, and it's supposed to be "fun"?
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Way before Dorime became a club anthem, Olamide sampled it generously in his 2012 track, 'Voice of the Streets' but most people didn't notice.
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There are personal details of my life I never share online, especially of family. But this deserves an exception. 20 years ago, my dad quit his job as an advertising exec to pursue his entrepreneurial dream. He was in his mid-40s, with a family of 3 children to support. THREAD
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The bigger the budget, the more artificial their numbers. Especially the biggest of the biggest. Yes, think 'that' big. One of them even just released a confusingly mediocre album and I'm willing to bet 80% of the positive reviews on Twitter are paid
it’s actually so painful say u go hustle, push your shit, some niggas go just use money buy the charts. same men go come out give God credit. Lmao continue
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Acquaintances for 10 years, friends for 30 months, lovers for 9 months, best friends and partners for life!!
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My wife, mother of two, graduates from
@AltSchoolAfrica
school of engineering today. Super proud of her because, omo, it wasn't easy!!!
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I know of a Lagos-based content marketer who earns $90k minimum annually, working for US-based companies. I know of a dev legit earning $128k from the same Lagos. I bet they're scared, confused, & shocked reading all the reactions to Tayo Aina's Rediscover TV docu series
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There's little the mind can conceive that is impossible to achieve.
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Thanks to everyone who has liked, shared and commented so far. You can follow Tax Matters on Twitter
@TaxMattersNG
. It's not super active yet, but we gonna make it happen.
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In 2023,
@TechpointAfrica
spent less than $300 sending 1.8 million emails to our list of 37,000 (32k active).
That's < 10% of what it would it usually cost ($3000 - $4500) anyone else.
If this tweet gets at least 50 likes, I will commit to sharing how we did it.
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I chose to share this story today because it might inspire someone. Some of the most successful (big & small) businesses today started with a silly idea. I mean, who would have thought you could run a TV programme about such a boring subject as taxation, in Nigeria, for 20 years?
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Techpoint Africa is 8, and still profitable!
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Here's a snippet video of him sharing his inspiration for the programme, Tax Matters.
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@inaribriana
Knew her since 2011, never saw her "that way" until 2018 when I randomly invited her out. Months later, told her she was my future wife, she thought I was intense. Twas another 18 months before we became an item. 3 months into relationship, I asked her to marry me, she said "yes"
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"Before Thepeer shut down, it had a monthly burn rate of about $17,000 while making less than $650 between January and October 2023"
New details have emerged suggesting the co-founders decided to shut down just two weeks after a shareholder called for an audit.
*Gulp*
Some investors in Nigerian startup, Thepeer, have requested an audit of the shuttered business, saying that at least $500,000 is unaccounted for by the founders.
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80% of
@TechpointAfrica
's revenue so far in 2024 has been in $. However, less than 30% of our expenses have been in $.
How did we do it?
65% luck, 35% preparation
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Today, 'Tax Matters' airs weekly nationwide on Channels TV, TVC News, many local NTA stations across Nigeria and a couple of other private stations (it used to air on AIT too). At a time, it was even syndicated on many national radio stations.
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... and enjoy the fruits of his labour. Rest in peace to Jamiu Yisau, who dedicated almost 18 years of his life to my father's business. He started off as a driver and Man Friday. Then he graduated into trusted cameraman and production assistant.
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The weirdest thing about Lekki for me, weirder than the brown water and overpriced real estate, is that there's a popular area there called "Igbo Efon" (forest of mosquitoes) but people still live there.
Old money areas on the Mainland will always trump new money Lekki in my…
I live in Lekki, I live in Lekki but na mosquito dey chop your work 😩
The matter really pain her 😭
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I am thankful for Tax Matters because without it neither I nor my siblings would've experienced the relatively good life and quality education that we got. I want to say "here's to another 20 years" but that would be wicked greed. It's nearing time for the old man to retire...
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For those who enjoyed my remote work clip, especially if it gave you a The Office vibe, here's the full video
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Thanks to help in form of initial investments from his wife (my mum), close friends and relatives, he trudged on. The first episode of Tax Matters aired exactly 20 years ago today, July 5, 2000 on NTA Channel 5 (the station was still a big deal back then).
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... potential sponsors. Without a doubt, I owe a lot of my career today as a writer and editor to that experience. We also tagged along to many official meetings and studio sessions.
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Sadly, he died of renal failure on October 17th, 2019. He was my dad's most trusted employee and essentially a part of the family. He didn't go without a fight, which was orchestrated by my dad with support from family, friends and business associates.
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And it's a wrap! Almost 4000-strong foot traffic, 90+ exhibitors, 100s of partnerships sealed, thousands of leads generated, tons of networking, and all-round unquantifiable value. The Lagos Startup Expo was a smashing success, if I do say so myself. Thank you for believing in us
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Can't sleep, so I just 'discovered' BNXN's (Buju) "Daniel Benson". He clearly has some classical choir training, the way he's syncopating on the downbeat and upbeat. Not even sure I know what exactly he's doing, but he definitely picked it up singing in a proper choir.
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There's this video on Instagram by Layi Wasabi in which the character goes out to withdraw cooperative money. He doesn't say a single word but it's mad funny. Just the caption, visuals, and backing track do the trick.
I don't know why he chose not to put it on Twitter. The guy…
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@seunosewa
As far back as 2011, as an ad-hoc INEC staff, I was paid by electronic transfer. My polling unit was in rural Jigawa.
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The goal is not exponential growth; it's to sustain growth indefinitely.
It's not about the speed of expansion, but about ensuring continuous, everlasting development.
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@LeTiny_
@DailyLoud
Lol, you said "older generation" and mentioned Lil' Wayne 🤣. He feels older because he's been doing it since like 15 years old.
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This blew up unexpectedly. I don't have a SoundCloud or anything but please follow my hustle,
@Techpointdotng
. We hosted Jack Dorsey when he came to Lagos
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Of course, when the business was eventually incorporated, he gave me, my mum and siblings (as soon as they turned 18) our due stake in the business😉.
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His idea? A TV programme to educate the average Nigerian about taxation. Hardly the most lucrative idea, certainly not worth losing a very recent official car jalopy and a stable (even if not high-paying) job for.
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I remember that the year 2005 was particularly tough. For a whole year, his business experienced a drought and the family depended mostly on my mum's stable income. There was another drought in 2008 but with his resilience and faith in the business, things eventually stabilised.
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In the beginning, my dad ran the company mostly from home, using a friend's office address & my mum's business name for official correspondence. After he bought our first home computer, he depended on me and my siblings to type and print official letters to TV stations and ...
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He was able to setup a home office and studio and, through his business, he has supported no less than 10 families, excluding his, through the past decade.
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@SimplyAzodo
@asemota
@ajebojesus_
Congrats bro. Asked my wife out for 18 months before she said yes. After that, took me 3 months to propose.
I'd known her for almost 10 years prior.
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I remember having to watch the first few episodes, which aired on Sundays at 10 p.m. (we couldn't afford a prime slot yet), in a neighbour's house because power generators were still a luxury. This was before I-better-pass-my-neighbour generators came into fashion.
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Things certainly weren't rosy those first few years. In fact, it took about 6 to 7 years (2006) for things to begin making headway (corporate Nigeria, especially, did not buy into my dad's vision).
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Every revenue problem is a marketing and sales problem. Many of us struggle to accept this though and focus too much on the product.
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I promise you you've never seen anything like the Lagos Startup Expo in the Nigerian tech space. Can't wait till you see the final set tomorrow.
Venue remains Landmark Event Centre, VI, Lagos. Registrations starts at 8am prompt!
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@tundespeaks
🤣🤣🤣. My oga just went for his "siesta" at 7pm, since morning. That means all-nighter is coming. I dey find nanny abeg.
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@LOVINGY59733967
@kelechi8705
@tayoainafilms
Where did you get this wrong impression? Copyright of his videos are automatically granted to him.
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Omo,
@YouTube
is a global treasure! My generator rope cut & I decided to replace it myself. Went on YouTube, found this 8 year-old video. I was done in under 10 minutes. All the comments are of people all over the world thanking him for saving them money.
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Audit came in last week, &
@Techpointdotng
was profitable in 2021, despite a slow start recovering from the pandemic, working 100% remotely, with 50% team not in Lagos, & just simply being in the declining media business. Someday, when the time is right, I'll share how we did it.
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I tried to reply all the messages, I can't keep up. Thanks to everyone for the kind words. My dad is happy to hear how many people are inspired by his entrepreneurial journey.
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Rain's got nothing on us. The Lagos Startup Expo is on schedule. Hurry down to the Landmark Event Centre now so you don't miss out on history!!!
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Everyone switching to Zoho Mail now? Waaaaaay ahead of you guys.
I recommend the
@ZohoOne
all-employee plan though.
40+ apps for the price of (less than) 1.
Even if you use only 4 (Mail, WorkDrive, Cliq, Connect), you win. I guarantee, you will use at least 7.
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Our HR manual was thicker than our business plan.
It seemed ridiculous at first. Until a misunderstanding escalated and it saved us, literally millions
That manual became our roadmap out of potential ruin.
It wasn't just paperwork. It was our company's shield.
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Things are shaping up for the Lagos Startup Expo tomorrow. Venue remains Landmark Event Centre. Register online at or register on-site tomorrow. Registration starts at 8AM
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They need to purge the Nigeria Police Force and replace them with Twitter detectives
Please Vote *Yetunde Olasinbo(YETUNDE GOLD) "400L *Insurance * as Most Beautiful Student *&…
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@tundespeaks
Lol, I no go rest ni? Imagine a tiny, and very demanding human, running on a nuclear reactor since morning and you can't do anything major you planned to do. You say 8:30? I'd kill for that because standard sleep time here is 11pm. Me sef dey find bedtime routine hack
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Break down the Silicon Valley Bank debacle for me like I'm 5 years old.
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@JackAltrade007
@BellaRoseO
Yep, it has always felt like peer pressure/herd mentality. Fortunately or unfortunately, that hardly works on me.
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Regarding all these "inter-tribal", "inter-ethnic" , "Inter-faith" debates going on here, this snippet from a 2018 speech by Seun Kuti couldn't have addressed it better.
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Media in Africa is too difficult, walahi!
But if you figure out how to monetise your audience, it can be equally rewarding.
Hundreds of customers paying you ₦70k each always feels more exciting than a ₦10m brand deal 😍
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Thanks for 5000+ followers today 💪🏼!
I led
@TechpointAfrica
to 9 figures ₦💸 in 2022, and now I want to be more intentional about sharing my learnings, on our arduous journey to 10 figures 💸.
Follow me
@MuyoSan
for no bs tips, insights on digital media you can actually use
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So
#TechpointBuild2021
was to hold in Nov/Dec 2021, but was postponed due to Covid-19 considerations, hence the name (think Tokyo 2020 held in 2021). I'm just seeing all the
#TechpointBuild2022
hashtags. It's all love sha. Prepare for an actual 2022 edition of Techpoint Build!!!
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Meet Wale Abba, the brain behind Interswitch’s Quickteller and several Nigerian banking apps via
@Techpointdotng
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Hosting
#TechpointBuild2021
and
#TechpointAwards2021
was no small feat. Thanks to the collaborative effort of these 16 amazing people!!! Couldn't ask for a better team
@Techpointdotng
, super proud. Techpoint Build and Awards 2022 will be much bigger 🙏🏽
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Me,
@AdewaleYusuf_
,
@nifemeah
famzing Tech Influencer of the Year 2021, Fisayo
@Fosudo
at
#TechpointAwards2021
yesterday.
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Konga founder Sim Shagaya’s first ever company, E-Motion Advertising just got acquired
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@LeTiny_
@UberFacts
It's very plausible. This is CBD (medicinal cannabis), not THC (recreational, which is smoked or eaten).
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@fisayosoyombo
There's only one bank where I've been defrauded multiple times personally (naira account) and business-wise (Dom account) and they tried to gaslight me every time. Clear cases of fraud, 100s of $ lost but no energy to pursue. But we don't speak ill of the dead so 🤐
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@AdoraNwodo
So I find that ChatGPT Plus is less prone to these things, especially if you give it thoughtful and explicit prompts. The problem is most people don't know how to use prompts.
ChatGPT in the hands of a writer that knows what they're doing is a game changer.
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Modern Workplace Africa kini? Let's pay salaries first, abeg.
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@asemota
We had the VHS of Flesh and Blood and I lost count of how many times my aunt made us rewatch it. First Nollywood movie to use visual effects for identical twin characters.
Well before that, there was Living in Bondage and one zombie movie whose name I can't remember.
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The most effective way to get your startup featured on Techpoint Africa (will work with most tech media, really). Quick 7-minute read.
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After listening to BNXN's EP, I feel like I now understand Ruger. It seems BNXN's strength so far is features and he has a lot of work cut out for him in his solo craft.
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Listen to
@Techpointdotng
's tech podcasts.
Equity Merchants - Interviews with tech founders & investors
Expert and African - Stories about career tech people, & what you can learn from them
Techpoint Africa Podcast - General commentary on all that's tech in Africa. Links below
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I will not crumble in Jesus' name.
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I love to see outliers like this also get some validation.
HR startup,
@WithPropel
is looking to help multinational corporations reduce the risk of hiring remote workers from emerging markets
They just raised a $2.74m seed round to accelerate adoption
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@Thegrey8
@pejubabyy
That's how Don Jazzy and D'Banj discovered him in Unilag. Then they found out he could sing...
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Lagos Startup Expo VIP lounge is lit!!! Masterclass curriculum go enter well well 😋
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Wole Soyinka: "Yoruba religion is one of the few in the world which has never gone to war on its own behalf, for promotion of its ideas"
He has a point:
- Islam had/has Jihads
- Christianity had the Crusades.
- 6.98% of known wars in history were caused by religious differences
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Do people realise Zoho is a bootstrapped Unicorn? I mean, they're worth over $1bn and never raised VC.
You don't attain such a status by chance oh.
Everyone switching to Zoho Mail now? Waaaaaay ahead of you guys.
I recommend the
@ZohoOne
all-employee plan though.
40+ apps for the price of (less than) 1.
Even if you use only 4 (Mail, WorkDrive, Cliq, Connect), you win. I guarantee, you will use at least 7.
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Did this man just describe Canaanites as "white people" and Mary Slessor as "a woman who left her country for the sake of the Kingdom"?
That's all you need to know about the accuracy of this speech.
Quick fact-check
He came for those of you on Twitter and his points??? 💯 facts
Who knows, you would have been an Abobaku or one for the 7 heads for the burial
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The full version of my interview with
@AffiongWilliams
of
@ReelFruit
is now available for everyone. It's very insightful. Watch/read here --->
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When something doubles (x 2), that's 100% increase, not 200%.
When it triples (x 3), that's 200% increase
Quadruples (x 4), 300% increase.
Just an early morning notice that you've been doing the maths wrong 😉.
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