Affiong Williams
@AffiongWilliams
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Joined September 2020
Today was a dream come true. Last year, I invited President Obasanjo to commission my factory opening, but sadly he cancelled last minute. He finally made it to tour the factory and we even sat down to discuss business!
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I enjoyed this interview with @BusinessDayNg on the dynamics of scaling a business, first by building a market. I enjoyed the thoughtful questions. Please watch if you can. https://t.co/VcysSsRS4C
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On September 25th, I spoke at the Development Bank of Nigeria Plc's annual lecture. It was an honor to share honest and dare I say, "harsh truths" about the challenges and strategies involved in growing and scaling businesses in Nigeria.
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Nigeria: Persistence pays off for dried fruit entrepreneur https://t.co/Y4EzUeevuv
howwemadeitinafrica.com
ReelFruit, founded by Affiong Williams, has grown from small beginnings to supplying both local retailers and overseas buyers.
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#AFSForum2025 FAO’s Abebe Haile-Gabriel saluted young African innovators @Femi__Adekoya aka the Flying Farmer & @AffiongWilliams of @ReelFruit as examples of youth driving agrifood change. There are many, many more examples! We must ensure them a voice in decision-making.
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Meet @AffiongWilliams, our 2024 Women Agripreneurs of the Year Awards (WAYA). Over the years that we've ran WAYA, we've seen immense potential in the Women Agripreneurs that we've interacted with. #Value4Her #WAYA2025 #InvestInHer
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We're excited to have @AffiongWilliams, Founder & CEO of @ReelFruit Nigeria join the esteemed judging panel for the 2025 VALUE4HER Women Agripreneurs of the Year Awards (WAYA). Affiong was also our #2024WAYA Grand Prize Winner.
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Our company's approach to navigating market volatility and positioning for global growth is detailed in this insightful article:
businessday.ng
Affiong Williams shared how her business made a strategic decision to diversify into retail, industrial and export segments to survive
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I am honored to have spoken at the 13th Annual BusinessDay CEO Forum on the theme "Nigeria: From Reform to Recovery." The event showcased a renewed confidence in Nigeria's reforms among top industry leaders from diverse sectors, reflecting a positive outlook.
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She took Nigerian dried fruits global. She built one of the most inspiring agro brands from scratch. She is coming to the BusinessDay CEOForum 2025. Affiong Williams of @ReelFruit will be live in Lagos, July 10 Secure your seat: https://t.co/HXDcSFqno4
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Made in Nigeria, exported to the world: Affiong Williams’ ReelFruit revolution Affiong Williams (@AffiongWilliams) saw what many others did not: the future of Nigerian fruit was not in its fleeting freshness but in its resilience... https://t.co/dnG5Y5wk8u
businessday.ng
But Affiong Williams saw what many others did not: the future of Nigerian fruit was not in its fleeting freshness but in its resilience...
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I really enjoyed this @BusinessDayNg piece on ReelFruit, encapsulating my journey as entrepreneur navigating a new industry and the impact of my staying the course for 13 years. Please read.
businessday.ng
But Affiong Williams saw what many others did not: the future of Nigerian fruit was not in its fleeting freshness but in its resilience...
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ENTREPRENEUR OF THE YEAR AWARD An entrepreneur who has demonstrated exceptional innovation, growth, and leadership in their business venture(s). 🗳️ Link to vote: https://t.co/kB3AESShfB
#Premiaawards2024
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@AffiongWilliams, Grand Prize Winner of the 2024 #VALUE4HER Women Agripreneurs of the Year Awards (WAYA) at the @awieforum explaining the impact that the @AfCFTA Protocol on Women and Youth will have on women-led agribusinesses like hers.
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@GEJonathan As I settle back at work, I am ready to capitalize on the privilege I had to attend the conference and to ensure that I pay that privilege forward with action!
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Winning the Grand Prize for the Women Agripreneurs of the Year Award (WAYA) was an incredible honour- after my fourth consecutive year applying I was honoured to meet Nigeria's former president @GEJonathan, who sought me out to congratulate me for winning!
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Last week in Kigali was amazing! This year's theme for AGRA's AFS Forum, "Innovate, Accelerate, and Scale" reverberated through out the entire conference. he quality of the discussions in both plenaries and side events demonstrated a shift in thinking about Agribusiness in Africa
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I’m honored to be a judge for the 2024 Bold Woman Awards. Having been a past winner, I’m thrilled to see how the quality and innovation of nominees continue to elevate. This year's finalists truly showcase the spirit of audacity and excellence. #BoldWomanAward
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@AffiongWilliams @ReelFruit "To secure the investment your agribusiness needs, deeply understand your market. This empowers you to create tailored products, stand out, and attract the capital that fuels your vision." - @AffiongWilliams, CEO, @ReelFruit and 2024 Winner of the AGRA-led VALUE4HER Women
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"Securing funding for ReelFruit taught me a crucial lesson: women in agribusiness must be market experts. This knowledge empowers us to build irresistible products, attract investors, and scale our impact." - @AffiongWilliams, CEO, @ReelFruit and 2024 Winner of the AGRA-led
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